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102.9 "THEN"
- Thread starter jeffdfw
- Start date
Maybe the excessive CHR product was starting to mess with Kiss.
chrocket87 said:
The excessive CHR product was hurting NOW from the start.
Everybody that I know still calls it "Mix 102.9" including myself..They should just go back to the same name..Especially since they are playing the older stuff again
CHR_FAN_TX said:
I think the NOW coincides with the digital billboards was the idea. Clear Channel's digital Bboard system around DFW can throw up 10 second splash to traffic saying "Where have you been Rhianna? She's on NOW 102.9 FM, right now" to force the jump. Makes sense, looks like it's working
As I've said many times before, I'm not in the business, just an avid radio listen.
The conversion to the NOW format has been an epic failure from my point of view, and yes, they are going back to older songs that they used to play on MIX 102.9.
And I still can't stand Christopher and his gawd-awful British accent !! Go back to the UK, PLEASE !!
The conversion to the NOW format has been an epic failure from my point of view, and yes, they are going back to older songs that they used to play on MIX 102.9.
And I still can't stand Christopher and his gawd-awful British accent !! Go back to the UK, PLEASE !!
C
charles123
Guest
I'm still trying to figure out what format "NOW" is using. No one around here won't give me a staright answer.
i think they realized they goofed and are going back to playing the music that the were when they were "Mix 102.9"
Ahh, so that explains the surreptitious switch back, format-wise.
From Wikipedia:
On May 18, 2012, KDMX rebranded as 102.9 Now[3], dropping most modern AC artists, and shifted to an adult top 40 format. However, as of October 2012, KDMX surreptitiously returned to Hot AC. Some of the Modern AC artists have returned to the station's roster, dropping the few hip hop artists that were featured since the slow transition from "Mix" to "Now".
On May 18, 2012, KDMX rebranded as 102.9 Now[3], dropping most modern AC artists, and shifted to an adult top 40 format. However, as of October 2012, KDMX surreptitiously returned to Hot AC. Some of the Modern AC artists have returned to the station's roster, dropping the few hip hop artists that were featured since the slow transition from "Mix" to "Now".
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