PeterTripp said:
[Thinking aloud]
Hmm. What's beyond financial? Only thing that comes to my mind is engineering issues, personal taste, or another suitor. If it were engineering issues, I doubt it would have caused the programmers to relinquish their post for a short-term issue. We can strike out personal taste, because 10 years would be a long run for someone who doesn't care for a format. Could it be that Mr. Jackson wished to give someone else a shot at a larger coverage area (or any type of coverage)?
After all, it's been demonstrated that the previous programmers have had some success in transferring their loyal listener base to the internet. Perhaps it is a blessing in disguise? Internet operational costs are likely to be lower (unless there's a dramatic increase in music royalties) and operators have no limitations on listener base coverage (outside of bandwidth). (In fact, my wife ran across the website on her own awhile ago. She's not an avid internet listener of any format, but the example is people do come across the site.)
The only drawback is proving to clients that their ads are effective, but then again, they have site counters and I.P. address identifiers for that. (How else could those wretched internet ads know I'm in the Baltimore area now?)
All in all, I say to the programmers of musicheads.us, don't be dissuaded by what appears to be a setback. It might not even be one at all... with the right marketing.
