Oh No, that logo looks horrible!!!!!!!! What happened to Orlando? Is the African American population that low as where an herirage Urban completely transitions into CHR? Between STAR 94.5 and POWER 95.3, there is a major void for Hip-Hop and R&B.
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ShawtyBlack_ATL said:
No, it is not low at all. 15.6% of the market is black, and it has been growing rapidly over the past few years. CBS has just plain screwed up with WJHM and they even know it. However, they are too damn stupid to admit it after the flat ratings for 102 Jamz since its transition to top-40 leaning rhythmic territory. This market cannot support to 2 CHRs and it is obvious, but they hope to find some type of niche with multicultural females 18-34, but it won't work either considering sister station WOMX already has that covered.
Power 95.3 doesn't care about 18-34 blacks either because they are programmed like a overly repetitive version of WPGC, Hot 93.7, or X102.3 that leans urban but plays too much pop to target exclusively blacks. Orlando is one market where PPM has resulted in established outlets serving blacks and urban music listeners to abandon them altogether. It's actually embarrassing and insulting at the same time...
102 jamz is a freaking joke. What is the point? I don't understand why xl needed competition here. Oh well. We'll see what happens.
V
vadar
Guest
OMG, just flip it to CHR already!!!! Blow it up, rebrand it, re-image it and done correctly can take a big bite out of Johnnie's House at XL.
vadar said:
Or how about CBS admit their mistake and revert back to an Urban format. The station was awesome before they started adding all this CHR music. I don't turn to 102 Jamz to hear Adele, I turn to sister station Mix 105. Bring back the Sunday Morning gospel programming as well. Play the music that Star and Power would not touch.
The reason for all of this would be money. Pure Urban formats generate the lowest dollars-per-rating-point (called the Power Ratio) of any format in radio. Plus there are more Hispanics in the market than African-Americans and Urban doesn't play well to that audience. CHR does.
In a market where a Christian AC is near the top of the ratings, the business community is not going to spend money on a hip-hop station.
And Cox knows what they are doing with Urban formats. They own Power 99 in Miami... if they won't touch stuff for this market, there's a reason for that.
And to top it off, CBS does a lot of CHR in other markets and can get Orlando included in their national CHR buys. There is much less national money for Urban, which is typically supported by local mom-and-pop business in most markets. Only in markets like Atlanta, DC, and Philly is there corporate money for Urban.
Truth be told, CBS has wanted to sell off the Orlando market for years. As it appears station sales are starting to happen again after several years of there being no funds available for buyers, maybe this will happen sometime in the near future.
In a market where a Christian AC is near the top of the ratings, the business community is not going to spend money on a hip-hop station.
And Cox knows what they are doing with Urban formats. They own Power 99 in Miami... if they won't touch stuff for this market, there's a reason for that.
And to top it off, CBS does a lot of CHR in other markets and can get Orlando included in their national CHR buys. There is much less national money for Urban, which is typically supported by local mom-and-pop business in most markets. Only in markets like Atlanta, DC, and Philly is there corporate money for Urban.
Truth be told, CBS has wanted to sell off the Orlando market for years. As it appears station sales are starting to happen again after several years of there being no funds available for buyers, maybe this will happen sometime in the near future.
Parttimer said:
As quiet as it has been kept, CBS has been odious attitude towards Orlando since the sell has fell through 3 years ago. However, WJHM could have easily done what it has done with WPGC and just reverted it back to an urban-leaning rhythmic and still billed very well. WPGC bills well because of its heritage calls, long standing rhythmic classification, and legacy with the DC black community. WJHM has similar linage in the market with the "102 Jamz" brand, but CBS though that going after XL was the best thing but the ratings has been flat while billing has been the same as it was an Urban.
Yeah, Orlando has a large hispanic population, but the vast majority of them are Puerto Ricans, whom ironically loves hip-hop and R&B. Actually, Orlando mirrors Hartford in a lot of ways when you look at demographic composition of hispanic and blacks. CBS knows they could pull a Hot 93.7 Hartford type of programming with WJHM but they are too lazy to actually hire the right type of people to pull it off. I'm under the impression that they will just sell off the Orlando cluster because they won't invest in actual talent and good programmers.
R
Reeves Army
Guest
Personally I was offended by how Jamz approached going after XL, particularly throwing personal attacks at Johnny. That is NOT going to make me listen.
Why was Jamz moved toward CHR anyway? CBS has already turned Mix effectively into an Adult CHR station.
Jamz fell below WMFE for October in the ratings.
Why was Jamz moved toward CHR anyway? CBS has already turned Mix effectively into an Adult CHR station.
Jamz fell below WMFE for October in the ratings.
Reeves Army said:
Yep #15 overall, that's because even the people of Orlando knows that the current format on 102 Jamz is garbage. CBS better get a clue before it winds up being the lowest rank contemporary hits station in the market. Oops, it's already that... ;D Melanie Torres better keep her resume updated because this might because short-lived tenure for her at WJHM if this trend continues.
R
Reeves Army
Guest
The funny thing is, WOMX led the market in October.
I'm almost thinking if CBS really wants to sell, they should sell to Genesis. Then they could formally switch WOMX to Adult CHR (they already are de facto), kill WJHM and replace it with the fabled Orlando FM sports station.
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I'm almost thinking if CBS really wants to sell, they should sell to Genesis. Then they could formally switch WOMX to Adult CHR (they already are de facto), kill WJHM and replace it with the fabled Orlando FM sports station.
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V
vadar
Guest
Bring back Q102 or Zeta 2
R
Reeves Army
Guest
14th in the holidays, 16th in December. The Jamz shift to CHR is failing.
I still get offended by their run at XL. Since Orlando can pick up WPOI, I can hear their marketing against WFLZ, and it's not nearly as mean-spirited as Jamz is about XL. Those two pretty much split the CHR market in Tampa Bay.
I honestly think the continuity provided by Scott McKenzie at Mix and Johnny Magic at XL contributes to their continued success. I don't know how others feel, but there has to be a reason they still have jobs after so long when so many others (including their respective original partners) seem disposable in radio.
I still get offended by their run at XL. Since Orlando can pick up WPOI, I can hear their marketing against WFLZ, and it's not nearly as mean-spirited as Jamz is about XL. Those two pretty much split the CHR market in Tampa Bay.
I honestly think the continuity provided by Scott McKenzie at Mix and Johnny Magic at XL contributes to their continued success. I don't know how others feel, but there has to be a reason they still have jobs after so long when so many others (including their respective original partners) seem disposable in radio.
Reeves Army said:
CBS has so far failed in both Orlando and Washington DC with turning former de facto full-service urban contemporary /rhythmic stations into rhythmic stations chasing after CC-owned CHRs. I think somebody needs to get a clue that this isn't the solution and that only multicultural and urban music listeners are the ones that suffers from their idiotic moves like these.
Just a year ago when I was in Orlando last March 102 Jamz didn't sound this much CHR sure wewe did hear an Adele song but they were playing way more hip hop around this time last year. We went back and forth to Jamz and Power in the car plus listened to Mix and XL when we wanted something else. And hey CBS I think its time to remove 102 Jamz off Urban on radio.com app.
Ken said:
One caveat is that according to an acquaintance is that CBS might shift it (along with WPGC) back to the hip-hop/R&B after failing as a rhythmic, thus why they won't move it.
CBS should make 102 Jamz sound like sister station Hot 93.7 in Connecticut and like former sister X 102.3 West Palm. Or even like WiLD 94.1 Tampa.
They can brand it;
Orlando's #1 For Hip Hop
Blazin 18 Jamz In A Row
They can brand it;
Orlando's #1 For Hip Hop
Blazin 18 Jamz In A Row
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