I know the last thing we probably need is a new thread about the 103.1's but here it is.
The signals have their limitations as we all know. K.M. has repeated that basically a 1 share or so is their limit. Therefore, the fact that they currently have around a 1 share should be deemed a success. The 25-54 numbers and 18-34 of course mean more - and Indie does moderately well there - again - about as good as one would likely expect with their coverage.
At this point, Entravision would devalue the stations by flipping the format. They need to continue to try and grow it and increase the revenue. My belief is they can likely bill $11-$12 million (maybe in 2 years) if they can stay around a 1-1.2 share 12+ and decent 18-34 and 25-54 results for their signal.
It's unfair to compare Class A's to Class B's. The two Class A's that perform "well" in the ratings - "K-Buena" and "Recuerdo" - are both on multiple signals that give them better coverage - although they are well programmed stations IMHO - that cater to a specific target - although KBUE does do well on 105.5 alone. But if "Recuerdo" were only on 103.9 or 98.3 my guess is we'd probably see about 60% of the ratings (David could answer that better).
I would be remiss if I didn't mention KSSE - which has also done well - although they have a very nice tower location near Mt. Wilson which gives them good coverage of the metro (again though, unique targeted format).
Also, IMHO - the signals were good for dance - and they good for an upscale Anglo format - which is what they have now.
Honestly, with little marketing - I think the ratings they have at Indie right now are not bad. Surely more impressive than Class B's pulling under a 2.0 share - and there are currently five of them (although expect KXOL to go over real quickly).
The signals have their limitations as we all know. K.M. has repeated that basically a 1 share or so is their limit. Therefore, the fact that they currently have around a 1 share should be deemed a success. The 25-54 numbers and 18-34 of course mean more - and Indie does moderately well there - again - about as good as one would likely expect with their coverage.
At this point, Entravision would devalue the stations by flipping the format. They need to continue to try and grow it and increase the revenue. My belief is they can likely bill $11-$12 million (maybe in 2 years) if they can stay around a 1-1.2 share 12+ and decent 18-34 and 25-54 results for their signal.
It's unfair to compare Class A's to Class B's. The two Class A's that perform "well" in the ratings - "K-Buena" and "Recuerdo" - are both on multiple signals that give them better coverage - although they are well programmed stations IMHO - that cater to a specific target - although KBUE does do well on 105.5 alone. But if "Recuerdo" were only on 103.9 or 98.3 my guess is we'd probably see about 60% of the ratings (David could answer that better).
I would be remiss if I didn't mention KSSE - which has also done well - although they have a very nice tower location near Mt. Wilson which gives them good coverage of the metro (again though, unique targeted format).
Also, IMHO - the signals were good for dance - and they good for an upscale Anglo format - which is what they have now.
Honestly, with little marketing - I think the ratings they have at Indie right now are not bad. Surely more impressive than Class B's pulling under a 2.0 share - and there are currently five of them (although expect KXOL to go over real quickly).