Is it just me or has the band been starting to shift to Classic Hits in the past couple days
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103.7 The Band
- Thread starter travisl5678
- Start date
D
DyingMedium
Guest
The last couple of days? How 'bout the last 3 months?
If the Wolf switches formats as in another thread on this site, do you think KKSF would pick up Country? Clear Channel has a lot of successful Country stations
I've heard people say its AC,Classic Rock,and Classic Hitssfradio said:
C'mon Bay Area radio gurus....It's right in front of you!!
*Flip The Band to The Wave and do the exact same thing as KTWV/Los Angeles! "The Smoothest Place in The Bay is Back"!
Come at KOIT & KBLX with a more hip, lively Hybrid Jazz/R & B/AC. In the Bay, KBLX & KOIT are doing very well and this format would position it right between the 2! KTWV has seen immediate and substantial success with this approach!
*Flip Alice or the Wolf to Oldies/Classic Hits like KRTH /Los Angeles or KOOL/PHX! The Bay is sorely missing this format and done right, would do very well !
*Flip The Band to The Wave and do the exact same thing as KTWV/Los Angeles! "The Smoothest Place in The Bay is Back"!
Come at KOIT & KBLX with a more hip, lively Hybrid Jazz/R & B/AC. In the Bay, KBLX & KOIT are doing very well and this format would position it right between the 2! KTWV has seen immediate and substantial success with this approach!
*Flip Alice or the Wolf to Oldies/Classic Hits like KRTH /Los Angeles or KOOL/PHX! The Bay is sorely missing this format and done right, would do very well !
airpab said:
The problems are:
1. KRTH and the revived KTWV both appear to owe their success to the programming acumen of Jhani Kaye, who works for CBS, not Clear Channel.
2. KOIT and KBLX seem to be doing just fine as is (if it ain't broke...)
3. As much as I'd personally enjoy a Bay Area Classic Hits station like K-Earth, I'm an old fogey, and it's not likely that either Alice or The Wolf would give up their current (more youthful) demographics to program a station for...uh...fogeys like me.
Lkeller-
I hear ya!
To clarify, wasn't saying KOIT or KBLX should change....Said that KKSF should postion itself between them and come at both of them with a KTWV format!
Also, 25-54 is gold for stations and the Oldies/Classic Hits format is doing very well in that demo in major markets throughout the country!
I hear ya!
To clarify, wasn't saying KOIT or KBLX should change....Said that KKSF should postion itself between them and come at both of them with a KTWV format!
Also, 25-54 is gold for stations and the Oldies/Classic Hits format is doing very well in that demo in major markets throughout the country!
The Band is running neck to neck with The Bone in the ratings. If they are billing well, don't expect the band to be playing their final song anytime soon. They are serving a portion of listeners (with disposable income) abandoned by CBS. Clear Channel was spot on bagging that jazz format. Other than the raspy data reduction in the audio and maybe adding some more titles, they are a pretty decent station. Wouldn't mind more personality *locally* based but beats the hell out of what CBS left us with. As for classic rock or hits, I notice they play album cuts and single versions in no particular pattern. For the most part they seem to be riding the white line between the two genres. Still makes me laugh that NO ONE is playing the album version of Steve Miller Band's "Jet Airliner" anymore...that pesty FCC.
On a separate note: When Aloha Trust ultimately spins off KFUX; will Clear Channel adopt that playlist or portions of and personalities to The Band. Frankly, that's a classic rock station I would miss assuming new owners make changes. Thoughts?
On a separate note: When Aloha Trust ultimately spins off KFUX; will Clear Channel adopt that playlist or portions of and personalities to The Band. Frankly, that's a classic rock station I would miss assuming new owners make changes. Thoughts?
Geek-O-Rama said:
The Band is Beating the Bone very well, the close race is the band and KFOG
The format of Smooth Jazz is not the problem...it had listeners and good ones in the 25-54 demo in many markets.
HOWEVER...with the new measuring using the PPM and the fact even with good numbers in the Arb's...it was tough to sell based on the perception (wrong as it is/was) that the format was wall paper and muzak and not hip. So advertisers would rather spend their money on a station that appeared/seemed hip in their mind...even if those stations were not their target demo...I know first hand as former SJ programmer.
The PPM has not helped the format (the numbers are lower, likely because SJ was loyalty based, and not so much as actual/active listening based) and no one takes the time to nurture formats (let alone one that truly takes 2+ years to even get a foot hold...{or it did back in the day} to gain traction in a market.
HOWEVER...with the new measuring using the PPM and the fact even with good numbers in the Arb's...it was tough to sell based on the perception (wrong as it is/was) that the format was wall paper and muzak and not hip. So advertisers would rather spend their money on a station that appeared/seemed hip in their mind...even if those stations were not their target demo...I know first hand as former SJ programmer.
The PPM has not helped the format (the numbers are lower, likely because SJ was loyalty based, and not so much as actual/active listening based) and no one takes the time to nurture formats (let alone one that truly takes 2+ years to even get a foot hold...{or it did back in the day} to gain traction in a market.
sfradio said:
There's also Smooth Jazz - on 98.1 HD2 (KISQ).
Interloper-
Have you seen what KTWV/L.A. has done and is doing? Unless I'm mistaken, they've jumped significantly in the last 2 books!!
And all Kaye did was to loosen it up a bit with the Jocks, add more vocals and take it a bit more mainstream?? He saw boring stations like KOST cleaning up and he came at them with a fresher sounding, hipper, R & B leaning A/C, if you will....Not rocket science.
I think stations like KSSJ/Sacramento, KKSF and others, pre-maturely flipped. They had a significant and loyal listener base and the chance to add a lot more new listeners with a few simple, above-mentioned tweaks! In S.F., KOIT (a total yawner) is at the top. Sac, same thing with their A/C. NY, same thing with their A/C. How do all these supposed smart radio-people in these markets not see this??
Kaye in L.A. will be recognized again as a radio genius, and he is....but the adjustments that needed to be made weren't that hard to see?
I wouldn't be surprised at all to see some of the former SJ outlets, come back...As everyone in the industry watches KTWV's continued ascent in L.A.
Have you seen what KTWV/L.A. has done and is doing? Unless I'm mistaken, they've jumped significantly in the last 2 books!!
And all Kaye did was to loosen it up a bit with the Jocks, add more vocals and take it a bit more mainstream?? He saw boring stations like KOST cleaning up and he came at them with a fresher sounding, hipper, R & B leaning A/C, if you will....Not rocket science.
I think stations like KSSJ/Sacramento, KKSF and others, pre-maturely flipped. They had a significant and loyal listener base and the chance to add a lot more new listeners with a few simple, above-mentioned tweaks! In S.F., KOIT (a total yawner) is at the top. Sac, same thing with their A/C. NY, same thing with their A/C. How do all these supposed smart radio-people in these markets not see this??
Kaye in L.A. will be recognized again as a radio genius, and he is....but the adjustments that needed to be made weren't that hard to see?
I wouldn't be surprised at all to see some of the former SJ outlets, come back...As everyone in the industry watches KTWV's continued ascent in L.A.
Beating KSAN and KFOGtravisl5678 said:
. I was really surprised to hear that. is that 12 plus or in key demos.Airpab...though I appreciate your enthusiasm for the format ( I love it too)...it is about the sales and selling it, not the programming.
I know this...they flipped my station when we were Top 10 12+ and Top 5 25-54..
The sales staff didn't get it...and unfortunately neither did the owner or potential advertisers.
Their theory was, instead of taking the time to educate them...lets flip and sell them something they understand...even if for the advertisers the demo didn't fit there customer target.
You are touting number success...I had them too! But we were hung out to dry because the sales folk couldn't/didn't know how to sell it.
That is the biggest thing that led to SJ's death on terrestrial radio.
I know this...they flipped my station when we were Top 10 12+ and Top 5 25-54..
The sales staff didn't get it...and unfortunately neither did the owner or potential advertisers.
Their theory was, instead of taking the time to educate them...lets flip and sell them something they understand...even if for the advertisers the demo didn't fit there customer target.
You are touting number success...I had them too! But we were hung out to dry because the sales folk couldn't/didn't know how to sell it.
That is the biggest thing that led to SJ's death on terrestrial radio.
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