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103 KDF

J

jamiestarr

This post will no doubt bring out the "haters". Is that the lingo the kids use?
After listening to all three country stations intently for a week, I think that 103 should drop country. The station is trying to mix the strengths of WSIX and the Wolf. Yes, the Wolf has strengths. In the process the identity of 103 is blurred. It's the third choice now for country. What should they flip, too? Rock N Roll. I know this has been brought up before, but only from the ones longing for the "good ole days". I remember those days and think "good new days" could happen with a change to rock. Here's 4 ways to start...

1)Revive the name and slogan..."103 KDF, Nashville's Rock N Roll Station"

2)Play rock from the 70's, 80's, 90's and just a few currents. The mix should appeal to both men AND women. Tom Petty, Boston, Pat Benatar, Heart, Journey, REO Speedwagon, Foreigner, Motley Crue, U2, Bon Jovi, Def Leppard, Collective Soul, Red Hot Chili Peppers. Play some Nashville artists to truly reflect the slogan. Walk the West, Royal Court of China, Webb Wilder. There's PLENTY of music to choose from.

3)Make the presentation fun! The Rock has that old AOR "rock snob" posturing on occasion.

4)Search nationwide for the right jocks. This is most important next to the music. It will take a special breed to do this format right. The "youngins" can't do it and the "burnouts" won't do it. It would be nice if former KDF rock jocks could be considered, but that is about as crazy as this idea:)


There's much more to it, but you get the idea. Bring on the comments and criticism. Good debate and discussion is what this board is for.
 
> 2)Play rock from the 70's, 80's, 90's and just a few
> currents. The mix should appeal to both men AND women. Tom
> Petty, Boston, Pat Benatar, Heart, Journey, REO Speedwagon,
> Foreigner, Motley Crue, U2, Bon Jovi, Def Leppard,
> Collective Soul, Red Hot Chili Peppers.

Please....not another station playing this....isn't this what 105.9 is for? Also, w/ the Jack filling the missing music I think this genre is covered. I know it will never fly but remember when 104.5 was an old time funk station for about a week? I loved that and there is not any of that on the radio except for a few Stevie Wonder tunes on The Jack. We need a full time station w/ Bee Gees, Motown artists, Aretha, etc.... I doubt that KDF would ever switch to that but I think the mainstream rock genre is covered.
 
Jamie - you ignorant (BLEEP). Just kidding, but you asked for it...twice! :)

Actually I think 103 is the best of the country stations in town. I am not personally involved in that format, but it seems like the wolf plays too much weird stuff (like rod stewart) and at the same time is incredibly repetitive.
(I heard the same Hank Williams Jr. song 5 times last week.)Plus they don't have any personalities to speak of... While 98 sounds completely canned with the exception of gerry house. When I am in a country mood, I really enjoy 103 the best because they seem to play a wider variety of legends, and I think they sound the most consistent. Plus, the DJs sound like they are genuinly having fun. As to them trying to sound like the wolf(?), they sound exactly the same to me as they did before the wolf came to Nashville. Can you give an example?
 
> > 2)Play rock from the 70's, 80's, 90's and just a few
> > currents. The mix should appeal to both men AND women. Tom
>
> > Petty, Boston, Pat Benatar, Heart, Journey, REO
> Speedwagon,
> > Foreigner, Motley Crue, U2, Bon Jovi, Def Leppard,
> > Collective Soul, Red Hot Chili Peppers.
>
> Please....not another station playing this....isn't this
> what 105.9 is for? Also, w/ the Jack filling the missing
> music I think this genre is covered. I know it will never
> fly but remember when 104.5 was an old time funk station for
> about a week? I loved that and there is not any of that on
> the radio except for a few Stevie Wonder tunes on The Jack.
> We need a full time station w/ Bee Gees, Motown artists,
> Aretha, etc.... I doubt that KDF would ever switch to that
> but I think the mainstream rock genre is covered.
>
The rock station in this town is pitiful. Nobody is playing what he mentions. On vacation last week in Charleston SC listened to a very well programed rock station. 96 WAVE. The Rock myswell be an Oldies Station. They seem to have missed the last 2 decades of music. That is where the Wave hit it right on.

Nock
 
> The rock station in this town is pitiful. Nobody is playing
> what he mentions. On vacation last week in Charleston SC
> listened to a very well programed rock station. 96 WAVE.
> The Rock myswell be an Oldies Station. They seem to have
> missed the last 2 decades of music. That is where the Wave
> hit it right on.
>
> Nock
>

I listened to 96 Wave two weeks ago. It is a good sounding
station! The oldest music they played seemed to be from
1980 (The Police, U2, Talking Heads, etc.) to some current
Active Rock. It would be great to have a similar station
here. Citadel will play it safe and stick to their third
rated Country station. Too bad, a station similar to what
Wave is would compliment 104.5 which isn't going anywhere
anytime soon because of "obligations."
 
> > The rock station in this town is pitiful. Nobody is
> playing
> > what he mentions. On vacation last week in Charleston SC
> > listened to a very well programed rock station. 96 WAVE.
>
> > The Rock myswell be an Oldies Station. They seem to have
> > missed the last 2 decades of music. That is where the
> Wave
> > hit it right on.
> >
> > Nock
> >
>
> I listened to 96 Wave two weeks ago. It is a good sounding
> station! The oldest music they played seemed to be from
> 1980 (The Police, U2, Talking Heads, etc.) to some current
> Active Rock. It would be great to have a similar station
> here. Citadel will play it safe and stick to their third
> rated Country station. Too bad, a station similar to what
> Wave is would compliment 104.5 which isn't going anywhere
> anytime soon because of "obligations."
>

As bad as I would like to see KDF return to its rock roots, I realize that it will not happen, at least anytime soon. The #3 rated twang station still beats the Buzz in the arbs, so I'm not sure that there is a unserved active rock market out there. Also, active rock/ alternative formats across the country are taking on water nationwide (WRAX Birmingham, The Point in Winston-Salem, and O-Rock in Orlando come to mind as examples) for various reasons.

I haven't heard 96 Wave, but I have heard 99.7 the Fox in Charlotte. They seem to be programmed simularly, but they do add pre-80's standards into the mix.
 
> This post will no doubt bring out the "haters". Is that the
> lingo the kids use?
> After listening to all three country stations intently for a
> week, I think that 103 should drop country.
>
> 1)Revive the name and slogan..."103 KDF, Nashville's Rock N
> Roll Station"

I miss the old 103 KDF, the "pure rock" station that I grew up listening to back in the day. But I also realize that what's gone is gone, and that WKDF is now in the competitive country music fight. Six plus years as a country station... add to that its time as a modern AC/alternative station prior to the big headline in The Tennessean in March 1999 that read "KDF Goes Country", and it's been awhile since 103 KDF was what it was in its rock heyday.

With that written, I think there's a hole for an active rocker that plays plenty of gold (a la Atlanta's 96 Rock), particularly with The Rock having such a tight playlist. It would need a good local personality, since Nashville isn't a market where the active rock syndicated stars (Howard Stern, Bubba The Love Sponge, etc.) were welcome pre-FCC crackdown (and believe me, I handled Bubba's syndication and heard first-hand all about the city I grew up in from PDs and OMs alike on the topic). Now, with those two gone as options, you have to go local all the more, but that's okay... so long as you're a company willing to spend the money to make it happen. There is talent out there that could work well on an active rocker in Nashville.

The big question is: what company would take the plunge? As diverse as the ownership of the major FMs is in Nashville (compared with the three companies that control the FM dial here in Tampa), there's not one that seems to be in a spot to take the plunge. 102.5 The Party is quite flippable at this point, but no way Cromwell would launch an active rocker with modern rock 102.9 The Buzz already in the fold.

Bottom line: in my opinion, it's not a question of *if* it would work, it's *where* would it be given a chance? And right now I don't know the location for that *where*.<P ID="signature">______________
Lou Pickney
Tampa, FL
RadioHotTalk.com & VarietyHits.com</P>
 
Hate to point this out, but 96 Rock in Atlanta (WKLS) has become a dog. The reason you don't see any of these "active rock" stations is because they died about 5 years ago. Heck, the only rock station in town (new rock) WBUZ is getting hammered, too (though the fact they're not very good hurts them).

KDF has a better chance at continuing a high profile AND continuing strong revenue staying country. One could argue they should never have left the rock arena, but they were getting killed and have been much more successful and profitable doing the country thing.


> With that written, I think there's a hole for an active
> rocker that plays plenty of gold (a la Atlanta's 96 Rock),
> particularly with The Rock having such a tight playlist. It
> would need a good local personality, since Nashville isn't a
> market where the active rock syndicated stars (Howard Stern,
> Bubba The Love Sponge, etc.) were welcome pre-FCC crackdown
> (and believe me, I handled Bubba's syndication and heard
> first-hand all about the city I grew up in from PDs and OMs
> alike on the topic). Now, with those two gone as options,
> you have to go local all the more, but that's okay... so
> long as you're a company willing to spend the money to make
> it happen. There is talent out there that could work well
> on an active rocker in Nashville.
>
> The big question is: what company would take the plunge? As
> diverse as the ownership of the major FMs is in Nashville
> (compared with the three companies that control the FM dial
> here in Tampa), there's not one that seems to be in a spot
> to take the plunge. 102.5 The Party is quite flippable at
> this point, but no way Cromwell would launch an active
> rocker with modern rock 102.9 The Buzz already in the fold.
>
> Bottom line: in my opinion, it's not a question of *if* it
> would work, it's *where* would it be given a chance? And
> right now I don't know the location for that *where*.
>
 
> Hate to point this out, but 96 Rock in Atlanta (WKLS) has
> become a dog. The reason you don't see any of these "active
> rock" stations is because they died about 5 years ago.
> Heck, the only rock station in town (new rock) WBUZ is
> getting hammered, too (though the fact they're not very good
> hurts them).

What happened with WKLS' morning show (The Regular Guys) getting yanked in early 2004 (and the move to put Bob & Tom on in mornings there, which failed miserably) played a role in that station's erosion. Granted, active rock in general is in decline, but mix in enough gold (and the stuff that The Rock isn't touching) and I think a station could make a go of it. But then again, if market research showed that there was a huge demand for it, you'd think it would have already happened.<P ID="signature">______________
Lou Pickney
Tampa, FL
RadioHotTalk.com & VarietyHits.com</P>
 
> > Hate to point this out, but 96 Rock in Atlanta (WKLS) has
> > become a dog. The reason you don't see any of these
> "active
> > rock" stations is because they died about 5 years ago.
> > Heck, the only rock station in town (new rock) WBUZ is
> > getting hammered, too (though the fact they're not very
> good
> > hurts them).
>
> What happened with WKLS' morning show (The Regular Guys)
> getting yanked in early 2004 (and the move to put Bob & Tom
> on in mornings there, which failed miserably) played a role
> in that station's erosion. Granted, active rock in general
> is in decline, but mix in enough gold (and the stuff that
> The Rock isn't touching) and I think a station could make a
> go of it. But then again, if market research showed that
> there was a huge demand for it, you'd think it would have
> already happened.
>

The Buzz is to busy running ads for strip clubs and adult
bookstores. Just after midnight they ran an ad for
Stepanie's Caberet, Purple Onion Bookstores and then
Anthony's Showplace. No one at the Buzz has time to
work on their music or presentation. Still, though,
look at it this way, as far as their ratings go, if
KDF went to a really good Active Rock mix you guys
are suggesting they would kill the Buzz and could
get a few more shares elsewhere and probably maintain
a 5 12+. May surprise people. This market might
be the exception to the decline of AR. But, they
have to do it RIGHT. I totally can't see anyone at
Citadel getting a format change through from Country.
Especially after the 104.5 Classic Hits fiasco(s).
 
>
>
> The Buzz is to busy running ads for strip clubs and adult
> bookstores. Just after midnight they ran an ad for
> Stepanie's Caberet, Purple Onion Bookstores and then
> Anthony's Showplace. No one at the Buzz has time to
> work on their music or presentation. Still, though,
> look at it this way, as far as their ratings go, if
> KDF went to a really good Active Rock mix you guys
> are suggesting they would kill the Buzz and could
> get a few more shares elsewhere and probably maintain
> a 5 12+. May surprise people. This market might
> be the exception to the decline of AR. But, they
> have to do it RIGHT. I totally can't see anyone at
> Citadel getting a format change through from Country.
> Especially after the 104.5 Classic Hits fiasco(s).
>
But that wasn't the reason 104.5 switched from Classic hits to Sports Talk. The reason they switched was to give George Plaster a place to host his afternoon sports show, after he signed with Citadel. Since Citadel only owns two stations in the Nashville market, one was going to have to become all Sports in order to accomidate George Plaster and you knew it wasn't going to be KDF. You also don't sign someone as notewothy as George Plaster just so he can do a five minute sports update twice an hour each morning and afternoon.
 
> But that wasn't the reason 104.5 switched from Classic hits
> to Sports Talk... Since Citadel only owns two stations in
> the Nashville market, one was going to have to become all
> Sports in order to accomidate George Plaster and you knew it
> wasn't going to be KDF.

104.5 didn't switch to Sports Talk... they switched to "Nashville's most complete talk station." The only daily sports shows they had in the earlydays were Rome, Sports Zone, and then Sporting News after 10 p.m. The idea was to make it an alternative to 99.7. They had entertainment and news talk until noon and Lars Larson from 7-10.

Fans begged the station to go All Sports, which they finally came close to doing but still haven't done... thereby supplying the Fan with its claim to be Nashville's only 24/7 Sports Station.
 
> Fans begged the station to go All Sports, which they finally
> came close to doing but still haven't done... thereby
> supplying the Fan with its claim to be Nashville's only 24/7
> Sports Station.

I'm sure that's only because of Halloran's late-morning show (which is pretty good IMHO) that the Fan hypes that banner. Kinda like 1050 ESPN calling itself "New York's only all-sports station" just because WFAN is the home of Imus.<P ID="signature">______________


New York City Radio and TV</P>
 
> With that written, I think there's a hole for an active
> rocker that plays plenty of gold (a la Atlanta's 96 Rock),
> particularly with The Rock having such a tight playlist. It
> would need a good local personality, since Nashville isn't a
> market where the active rock syndicated stars (Howard Stern,
> Bubba The Love Sponge, etc.) were welcome pre-FCC crackdown
> (and believe me, I handled Bubba's syndication and heard
> first-hand all about the city I grew up in from PDs and OMs
> alike on the topic). Now, with those two gone as options,
> you have to go local all the more, but that's okay... so
> long as you're a company willing to spend the money to make
> it happen. There is talent out there that could work well
> on an active rocker in Nashville.

Suppose KDF did go rock - wouldn't they retain Eddie Foxx's services? Otherwise they can just bring back Rick & Bubba.<P ID="signature">______________


New York City Radio and TV</P>
 
> > > The rock station in this town is pitiful. Nobody is
> > playing
> > > what he mentions. On vacation last week in Charleston
> SC
> > > listened to a very well programed rock station. 96
> WAVE.
> >
> > > The Rock myswell be an Oldies Station. They seem to
> have
> > > missed the last 2 decades of music. That is where the
> > Wave
> > > hit it right on.
> > >
> > > Nock
> > >
> >
> > I listened to 96 Wave two weeks ago. It is a good sounding
>
> > station! The oldest music they played seemed to be from
> > 1980 (The Police, U2, Talking Heads, etc.) to some current
>
> > Active Rock. It would be great to have a similar station
> > here. Citadel will play it safe and stick to their third
> > rated Country station. Too bad, a station similar to what
> > Wave is would compliment 104.5 which isn't going anywhere
> > anytime soon because of "obligations."
> >
>
> As bad as I would like to see KDF return to its rock roots,
> I realize that it will not happen, at least anytime soon.
> The #3 rated twang station still beats the Buzz in the arbs,
> so I'm not sure that there is a unserved active rock market
> out there. Also, active rock/ alternative formats across
> the country are taking on water nationwide (WRAX Birmingham,
> The Point in Winston-Salem, and O-Rock in Orlando come to
> mind as examples) for various reasons.
>
> I haven't heard 96 Wave, but I have heard 99.7 the Fox in
> Charlotte. They seem to be programmed simularly, but they do
> add pre-80's standards into the mix.
>
99.7 the fox is a classic rock station<P ID="signature">______________
<div align="center"><a href="http://937thewolf.tk">
wolf_logo2a.png
</P>
 
> > > > The rock station in this town is pitiful. Nobody is
> > > playing
> > > > what he mentions. On vacation last week in Charleston
>
> > SC
> > > > listened to a very well programed rock station. 96
> > WAVE.
> > >
> > > > The Rock myswell be an Oldies Station. They seem to
> > have
> > > > missed the last 2 decades of music. That is where the
>
> > > Wave
> > > > hit it right on.
> > > >
> > > > Nock
> > > >
> > >
> > > I listened to 96 Wave two weeks ago. It is a good
> sounding
> >
> > > station! The oldest music they played seemed to be from
> > > 1980 (The Police, U2, Talking Heads, etc.) to some
> current
> >
> > > Active Rock. It would be great to have a similar station
>
> > > here. Citadel will play it safe and stick to their third
>
> > > rated Country station. Too bad, a station similar to
> what
> > > Wave is would compliment 104.5 which isn't going
> anywhere
> > > anytime soon because of "obligations."
> > >
> >
> > As bad as I would like to see KDF return to its rock
> roots,
> > I realize that it will not happen, at least anytime soon.
>
> > The #3 rated twang station still beats the Buzz in the
> arbs,
> > so I'm not sure that there is a unserved active rock
> market
> > out there. Also, active rock/ alternative formats across
> > the country are taking on water nationwide (WRAX
> Birmingham,
> > The Point in Winston-Salem, and O-Rock in Orlando come to
> > mind as examples) for various reasons.
> >
> > I haven't heard 96 Wave, but I have heard 99.7 the Fox in
> > Charlotte. They seem to be programmed simularly, but they
> do
> > add pre-80's standards into the mix.
> >
> 99.7 the fox is a classic rock station
>
Dingo, you are right, they are classic rock. They play all of the classic rock staples. But they also spin in some Alice in Chains, Candlebox, Collective Soul, etc from the 90's that many other classic rock stations don't touch. Kinda gives them a little "active rock" flavor without the currents.
 
> > Hate to point this out, but 96 Rock in Atlanta (WKLS) has
> > become a dog. The reason you don't see any of these
> "active
> > rock" stations is because they died about 5 years ago.
> > Heck, the only rock station in town (new rock) WBUZ is
> > getting hammered, too (though the fact they're not very
> good
> > hurts them).
>
> What happened with WKLS' morning show (The Regular Guys)
> getting yanked in early 2004 (and the move to put Bob & Tom
> on in mornings there, which failed miserably) played a role
> in that station's erosion. Granted, active rock in general
> is in decline, but mix in enough gold (and the stuff that
> The Rock isn't touching) and I think a station could make a
> go of it. But then again, if market research showed that
> there was a huge demand for it, you'd think it would have
> already happened.
>
96 rock died long before the regular guys were fired. try going back to the turkey shoot of 1990. the beginning of the end for 96 rock...remember guys. clear channel owns 96 rock..<P ID="signature">______________
note to tvland...bring back wkrp!!!</P>
 
active rock is a dying format

nationwide active rock is dying a slow misrable death. there was a write up im one of the trade magazines recently about it. going as far as record companies and pds getting into fights over the whole deal. simply put (in their words) there isnt enough good new rock coming out to maintain the format..in 6 months i know of 2 stations that switched formats. rock 93.7 baton rouge (red 93.7 classic hits)and 97.9 wcpr biloxi. (classic rock)...kdf should go mainstream rock. classic rock going up till about 2003..and new music if its good enough.<P ID="signature">______________
note to tvland...bring back wkrp!!!</P>
 
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