104.3 "790 the Ticket"

[cd637299]

WQAM tried satellite oldies in the 1980s.

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[jmtillery]

Like another member hinted to me, you might see stations like WQAM scrambling like mad now....

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I agree, however, since WQAM is owned by Beasley Broadcast Group, if Beasley wants to move sports to FM, using an existing Beasley FM signal, either WPOW or WKIS will need to be sacrificed and it is highly doubtful either FM will be "blown-up". The only other option is Beasley will need to secure a third full-market FM signal. If the latter is pursued, the question remains what signals are available? If an existing Beasley station is sacrificed, most likely it will be WKIS instead of WPOW. However, this will only make sense if it can be determined that 99.9 can generate more revenue as a sports station than it can now as the market's only FM country outlet.

As someone who worked in sales, I'd tell you the revenue between the two stations (KISS & QAM) is quite close

Edit

 

[davideduardo]

The Haitian population of South Florida is large enough to support a Creole language FM station.

But the Kreyol advertising community is not.

 

[davideduardo]

oh wow woop tee doo a "sports fm" are people now just discovering that you can hear voices on a clear FM frequency ? its a total waste of station on the dial, soo many formats that could have been chosen to stand out in this highly redundant market like= 3 hip hop/rap/R&b stations 96.5-99.1 &105.1, 6 yes 6* adult contemporary stations 93.1-93.9-97.3-97.9-101.5 &102.7. 2 somewhat rock stations 103.5 &105.9 1 top 40 100.7 and the rest ALL spanish. folks its pretty obvious the 104.3 sports FM is a mistake

You are overgeneralizing.

WEDR and WPOW and WHQT are as different as can be. One is urban with an almost all African American core, one is rhythmic with a predominantly Hispanic core, and the third is Urban AC, which has a more mature and mostly Black core.

Saying WMIA is "the same as" WFEZ points out that you are not distinguishing between the varieties of adult "contemporary" formats. Of course, 102.7 is classic hits, different from all of the others.

You forgot there is a country outlet, too.

Of course, "Spanish" is not a format... it's a language. There are similar distinctions between the Spanish language CHR, rhythmic, AC and salsa formats, too.

Sports on FM, in a market where essentially all the available AM signals suck is a good idea; high billing on the very salable 25-54 male demos (even if 12+ does not look that good) and easy-to-establish differentiation between it and all other FMs.

There are really no other viable FM music formats; giving Sports a place on a decent signal with no noise, no directional antenna systems and good quality is a smart move.

 

[Ai4i]

The Haitian population of South Florida is large enough to support a Creole language FM station.

But the Kreyol advertising community is not.

Compromise?
I sort of expected you to remind me that it is a language, not a format ;D

 

[davideduardo]

But the Kreyol advertising community is not.

Compromise?
I sort of expected you to remind me that it is a language, not a format ;D

Where there are no competitors, I guess you could say the language is the format (and I'm not counting the pirates or the AMs).

But there is no advertiser base. The Haitian exile community does not have any medium and large businesses such as needed to sustain a station, and general market advertisers don't appear to perceive a need to reach that market.

In the early 60's, when WFAB and WMIE went Spanish, the idea of advertising in Spanish in the US was about 20 years old. The Cuban community represented the best educated and most business-oriented of the entire population of Cuba... so a need was quickly established for a station... then two... then more.

While there may be listeners for a Kreyol station, I don't see how there is enough potential ad money for an expensive FM to survive from.

 

[Nocturnalstate]

oh wow woop tee doo a "sports fm" are people now just discovering that you can hear voices on a clear FM frequency ? its a total waste of station on the dial, soo many formats that could have been chosen to stand out in this highly redundant market like= 3 hip hop/rap/R&b stations 96.5-99.1 &105.1, 6 yes 6* adult contemporary stations 93.1-93.9-97.3-97.9-101.5 &102.7. 2 somewhat rock stations 103.5 &105.9 1 top 40 100.7 and the rest ALL spanish. folks its pretty obvious the 104.3 sports FM is a mistake

You are overgeneralizing.

WEDR and WPOW and WHQT are as different as can be. One is urban with an almost all African American core, one is rhythmic with a predominantly Hispanic core, and the third is Urban AC, which has a more mature and mostly Black core.


Saying WMIA is "the same as" WFEZ points out that you are not distinguishing between the varieties of adult "contemporary" formats. Of course, 102.7 is classic hits, different from all of the others.


You forgot there is a country outlet, too.

Of course, "Spanish" is not a format... it's a language. There are similar distinctions between the Spanish language CHR, rhythmic, AC and salsa formats, too.

Sports on FM, in a market where essentially all the available AM signals suck is a good idea; high billing on the very salable 25-54 male demos (even if 12+ does not look that good) and easy-to-establish differentiation between it and all other FMs.

There are really no other viable FM music formats; giving Sports a place on a decent signal with no noise, no directional antenna systems and good quality is a smart move.

I respect your opinion and know there are differences between the formats, but they are all still basically A/C stations etc...


am obviously the much younger black sheep here but would love some dance music back on FM in south FL, i know that type of genre isnt viable everywhere but a place like this where people come to let their hair down and get loose on the weekends would be a refreshing/unique addition to the highly redundant/boring miami FM dial. the 2 FM stations that play that type of music on the air only do so after 10 pm on the weekends... ( y100 & 93.9 mia )

would love something that plays energetic enjoyable music that you can shake your legs too that isnt the typical same ol' played out 70's Disco- 80's pop/ rock.. 90's pop/rock and hip hop etc...

i love the 80's dont get me wrong. Id love to hear 80's dance which nobody really plays around here ( yes i know there is such a thing i grew up in those times and my brother would break dance in the middle of the street on a flat cardboard box with the boom box pumping shannon.. ) 90's dance freestyle/techno.. also todays electronic dance music which has a huge club and undergound following here in south FL.

Yes i am aware of what happend to WPYM Party 93.1 in FEB 2005 but the two ONLY two reasons they flipped was becouse CC made a "stratejic" move and dumped rock at 94.9 zeta becouse they knew Party was hurting and they might take the format.. Also Cox radio corporate wasnt too happy with advertising at PYM.. it was OK but they wanted BIGGER/national people, they were getting mostly local.. it was a hit in Miami but corporate greed and people that dont live in miami dont understand what dance music is... it wasnt a local desicion to flip according to Phil Micheals former PD of party 93. It was corporate at Cox radio in atlanta .


does anyone agree with me ? i hope so