104.9 THE GUMP

[Radio74]

b5 wrote:

You forgot about LIVE 101.9. It was new rock/alternative from 1993(?) to early 1996(?). They flipped it to Cat Country 102 and then back to Y102.



I don't think LIVE 101.9 was around that long. Maybe 1995-96. Larry Stevens and crew left Y102 around 1993 or 1994 for Mix 103. It was probably a year or two later before the active rock attempt happened, if memory serves me correctly. But then they did the Cat Country thing, which lasted for a few years.

It actuallywent from Y102 Top 40 to Y102 Alternative,Then Live 101.9,Then Cat Country and then back to Y102 as it is today..Whew,that made me dizzy.

 

[Cigarlover]

b5 wrote:

You forgot about LIVE 101.9. It was new rock/alternative from 1993(?) to early 1996(?). They flipped it to Cat Country 102 and then back to Y102.



I don't think LIVE 101.9 was around that long. Maybe 1995-96. Larry Stevens and crew left Y102 around 1993 or 1994 for Mix 103. It was probably a year or two later before the active rock attempt happened, if memory serves me correctly. But then they did the Cat Country thing, which lasted for a few years.

It actuallywent from Y102 Top 40 to Y102 Alternative,Then Live 101.9,Then Cat Country and then back to Y102 as it is today..Whew,that made me dizzy.

you are missing even more stuff..

Y102 actually went Modern Rock before the switch to live 101.9 then they went alternative.

Live 101.9 was during the period between ownership prior to cumulus purchasing the group.

once the switch was made to Cat Country 102, cumulus Purchased the station along with WLWI, they flipped back to the heritage call letters of WHHY, thus bring back Y102. while the station was still out on norman bridge road along with 95.1 the fox, Y102 was the original Top 40 format it was famous for, cumulus had the chance to even bring back the famous Y102 Boom Box but sold it to a mobile station (either WBLX or WABB, not sure).

anyways, around 1998 y102 Starting bouncing back in the ratings, beating rival Star 98.9 WBAM, both statiosn constantly tried to stay ahead of each other, that was until Hot 105 starting climbing the ratings chart. as urban/hip hop gained popularity in the late 90's, WHHY re-positioned themselves as an urban station, with the Slogan "The Beat of Montgomery". that lasted 6-8 months before they went back to more of of a CHR/Rythmic/Mainstream Hybrid, then ultimately full on CHR mainstream as we have now.

 

[Radio74]

b5 wrote:

You forgot about LIVE 101.9. It was new rock/alternative from 1993(?) to early 1996(?). They flipped it to Cat Country 102 and then back to Y102.



I don't think LIVE 101.9 was around that long. Maybe 1995-96. Larry Stevens and crew left Y102 around 1993 or 1994 for Mix 103. It was probably a year or two later before the active rock attempt happened, if memory serves me correctly. But then they did the Cat Country thing, which lasted for a few years.

It actuallywent from Y102 Top 40 to Y102 Alternative,Then Live 101.9,Then Cat Country and then back to Y102 as it is today..Whew,that made me dizzy.

you are missing even more stuff..

Y102 actually went Modern Rock before the switch to live 101.9 then they went alternative.

Live 101.9 was during the period between ownership prior to cumulus purchasing the group.

once the switch was made to Cat Country 102, cumulus Purchased the station along with WLWI, they flipped back to the heritage call letters of WHHY, thus bring back Y102. while the station was still out on norman bridge road along with 95.1 the fox, Y102 was the original Top 40 format it was famous for, cumulus had the chance to even bring back the famous Y102 Boom Box but sold it to a mobile station (either WBLX or WABB, not sure).

anyways, around 1998 y102 Starting bouncing back in the ratings, beating rival Star 98.9 WBAM, both statiosn constantly tried to stay ahead of each other, that was until Hot 105 starting climbing the ratings chart. as urban/hip hop gained popularity in the late 90's, WHHY re-positioned themselves as an urban station, with the Slogan "The Beat of Montgomery". that lasted 6-8 months before they went back to more of of a CHR/Rythmic/Mainstream Hybrid, then ultimately full on CHR mainstream as we have now.

Y102 only went Modern Rock /Alternative once,then they switched to Live 101.9. There was never a second switch to alternative after that. Also Y102 was never an urban station,it was CHR Rythmic,Urban stations didn't play remixes of no doubt,darude,jennifer paige etc. No big deal just wanted to clear that up.