That should be good for WSBZ in South Walton. If memory serves me correctly, 105.1 and WSBZ were both using Jones Radio Network when 105.1 flipped from "Kat Kountry 105.1" years ago. This forced WSBZ to modify its lineup. I don't know how this was done, but WSBZ always sounded better than WASJ. In my opinion it probably had to do with the ownership. I'm sure Mark Carter cared far more about his station than the management at Root Broadcasting, er, Waitt Radio, er, Double-0 radio ever did about WASJ.
When I lived in PC, I was one of the few who ever listened to it, I guess. I liked it because SBZ didn't come in clearly east of Highway 79. But when you don't promote the format and you don't sell the format (as opposed to selling the numbers), I guess it's doomed to fail. Nowadays, if I need a jazz fix, I just flip on XM and tune it to channel 70 (Real Jazz) and 71 (Smooth Jazz).
Outside of college football and the Braves, 99 percent of the PC market doesn't care much for sports. And there's only so much you can squeeze out of advertisers for football and Braves baseball. It'll be interesting to see how long sports will stay on the 105.1 frequency. I guess the only positive is it can be automated. But then again, so could smooth jazz from Jones Radio, and we all know how well that has previously worked for the 105.1 frequency. I do think a 2.0 share is being generous.
I feel sorry for 13, being tied to Double-O Radio these days. I mean, not even Magic wanted them. That has to hurt. I suppose if this media marriage doesn't work, there's always WLTG, because we all know CC is out of the question.