I see GM as having one sole advantage in that they'll be using a proven local talent in Afternoon Drive. Drew Clark will draw a built in audience who will cause people to check out the station.
Really though, they'll have a hard time attracting a big audience without the rights to broadcast any of the local sports teams. I see their cume dropping to the low to mid 2's after the first month. I see an impact of about 1-1.5 points of cume on The Ticket.
Clear Channel is the big winner. WNIC will get a big bump and own the AC market in Detroit.
Really though, they'll have a hard time attracting a big audience without the rights to broadcast any of the local sports teams. I see their cume dropping to the low to mid 2's after the first month. I see an impact of about 1-1.5 points of cume on The Ticket.
Clear Channel is the big winner. WNIC will get a big bump and own the AC market in Detroit.