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105.7 The Groove gets Bigger, Better & Louder Labor Day Weekend

Does anyone think that...nothing...will happen? Maybe it's just some promotional thing...?
 
Why would they promote something like that in an email newsletter if it wasn't true???
 
ShawtyBlack_ATL said:
maybe it'll become GROOVE 105.7 / 96.7??? 105.7 covers the north and 96.7 would cover the southside.
I haven't been around in Atlanta enough to compare signals, but I was thinking the other day about 105.7 and 96.7 simulcasting.
 
u mean to tell me a radio station would mislead to its audience. Millions of radio promotions over the years have used all kinds of misleading tactics to promote something that often isn't the obvious answer.
 
My crystal ball sees a GROOVE simulcast on 105.7 and 105.3 similar to what Magic is doing on two stations. I'm no expert but this would seem to cover much of the metro area except for the southeastern segment. Adios viva!
 
RadioFreak69 said:
Why would they promote something like that in an email newsletter if it wasn't true???
The station I work for did something like this for Memorial Day Weekend a last year and it was just a Commercial Free Weekend.
 
radioworld said:
The Groove goes to 96.1 and WGST goes to 105.7.
Agreed. Seems the most likely to me if the rhythmic CHR format moves. They will not blow up 94.9 and WGST needs an FM desperately now if they plan to even make like they're competing with WSB.
 
??? NO...NO...NO!! I hope most of these replies are just guesses. BUT, PLEASE...DO NOT give us another ALL HIP-HOP Rhythmic station. I hope the tweaks will make it like, one of CC's rhythmic/LEANING CHR's. Y'know, like WSSX/Charleston (albeit a Citadel owned station), but, other Clear Channel CHR's like, KIIS/Los Angeles, WIOQ-102/Philadelphia or even WZNY-102.3/Augusta.

That would satisfy the former "955-The Beat" fans. PLUS, dominate Q100's audience at the same time by actually playing ALL THE HITS (hip-hop AND pop).

I certainly don't mind current Hip-hop songs, I just hope their imaging is more well rounded with multi-racial dj's and not just use SCREAMING-SCREECHING Lil' Jon shouting, "THIS IS AATTLLAANNTTAA BAAYYBY...L-L-L-LIKE THISSSS!" To me, that sort of ("one-track-minded") imaging seems to only make Atlanta sound even more racially divided than it already is.

So, my hope is for a tight, high-energy, pop, rhythmic format where you STILL MIGHT hear some Taylor Swift, Train, and Adam Lambert.....MAAYYYBE once or twice an hour....again, like KIIS/L.A., Q-102/Philly, etc.

Any thoughts?
 
If it were me it would be a mainsteam CHR, dayparted to office-dwellers in the daytime that could also thump at night. Then I can have my 18-34s and bring along the teens as well, not to mention poo on Q100's parade.

Power 99/Atlanta was a great example of keeping it cool in the daytime and hot at night. Just like that, but with a modern touch.

electroboy73 said:
??? NO...NO...NO!! I hope most of these replies are just guesses. BUT, PLEASE...DO NOT give us another ALL HIP-HOP Rhythmic station. I hope the tweaks will make it like, one of CC's rhythmic/LEANING CHR's. Y'know, like WSSX/Charleston (albeit a Citadel owned station), but, other Clear Channel CHR's like, KIIS/Los Angeles, WIOQ-102/Philadelphia or even WZNY-102.3/Augusta.

That would satisfy the former "955-The Beat" fans. PLUS, dominate Q100's audience at the same time by actually playing ALL THE HITS (hip-hop AND pop).

I certainly don't mind current Hip-hop songs, I just hope their imaging is more well rounded with multi-racial dj's and not just use SCREAMING-SCREECHING Lil' Jon shouting, "THIS IS AATTLLAANNTTAA BAAYYBY...L-L-L-LIKE THISSSS!" To me, that sort of ("one-track-minded") imaging seems to only make Atlanta sound even more racially divided than it already is.

So, my hope is for a tight, high-energy, pop, rhythmic format where you STILL MIGHT hear some Taylor Swift, Train, and Adam Lambert.....MAAYYYBE once or twice an hour....again, like KIIS/L.A., Q-102/Philly, etc.

Any thoughts?
 
Quick question. If Power 99 was so great, how come they blew it up? Not being sarcastic, really wondering.

Seems like the CHR proponents all way Star, Q and formerly the Beat to be "just like" Power 99.
 
None of those stations were near what Power 99 was. Power had a little something for everybody.

Alternative was making a big radio push at the time 99 was aXed. The powers that be at Power 99 thought that was the wave of the future and the way to go. It was for about 6 years and then the bottom fell out.
 
The Atlanta CHR market, for a while, was a series of dethronings. Quixie(790) got dethroned by Z-93 in the late 1970s as the AM dial lost listenership, then Z-93 got dethroned by Power 99 in 1986 when AC Warm 100/99.7 flipped to CHR. Z-93 had already run its course, and then tried a churban format before flipping to classic rock (and dropping the hyphen) in 1989.

By the time Power 99 flipped to 99X in 1992, Power 99 had run its course itself. Also, 94Q had flipped to Star 94 in 1989 and was starting to give Power 99 some real competition (that it never got from Z-93), albeit from a Hot AC direction; prior to that, 94Q, B98.5, and Peach 95/94.9 had been divvying up the LWYW soft AC market that Fox 97 and Warm 99.7 had pulled out of a few years prior.

Before 99X, no station was really serving the alt rock market, beyond Album 88 and WREK. 96 Rock had kicked New Wave and metal to the curb in their "pure rock & roll" classic rock shift in 1984, and metal and other harder rock wouldn't make a comeback on 96 Rock until Z93 became classic rock. Even then, it was mainstream metal like AC/DC and Van Hagar and the various hair bands and guitar virtuosos (Joe Satriani, Eric Johnson, et al.); maybe Metallica late at night. Softer alt bands didn't get played at all...except during an evening show on Power 99 called "Power 99 On The Edge".

With Star 94 finally giving Power 99 the run for its money that Z-93 didn't, Power 99 trying to maintain its distance from the three AC stations (including Star 94), and seeing a format hole on the ATL radio dial, and the success of "Power 99 On The Edge", the staff at WAPW (without the blessings of the folks in York, PA at SusieQ) made their move, and 99X was born.

IMO Power 99's secret sauce? A looser playlist that broke its own hits (they were breaking stuff that MTV had overlooked!), a decent helping of the would-be softer, poppier AOR that 96 Rock wouldn't play, next to no gold (a 6 month old recurrent was their idea of an oldie), and a little bit of urban crossover (Salt & Pepa, et al.) and dance (none dare call it disco), but not too much. And absolutely none of the Kenny Rogers, Urban Cowboy, et al. country crossover that was common on many CHRs of the day. In fact, if a soft AC (B98.5 and especially Peach) would play it, Power 99 wouldn't. Power 99 made darn sure that nobody would confuse them with an AC station. Probably Atlanta's #8 Station to Listen While You Work.
 
Nyte Ryder said:
Quick question.  If Power 99 was so great, how come they blew it up?  Not being sarcastic, really wondering. 

Because grunge-rock (Nirvana, Alice In Chains, Weezer, Butthole Surfers, etc) were suddenly "cool" or "not-cool"....(however you look at it) to be played on mainstream radio. For years it was only college stations that played them. But, from about 1992-1997, even pop stations like Z-100 in New York City were calling themselves "NEW ROCK ALTERNATIVE"...(lol)! In most markets, this didn't last long because by 1997/98, things shifted back to pop, dance and the rock became more Hot-AC. (Atlanta's just weird)....hehe We're about the ONLY major market left that is STILL milking the heck out of Alternative rock! ::)
 
gregg75 said:
None of those stations were near what Power 99 was. Power had a little something for everybody.

And that is usually a big problem. At one time, listeners would sit through songs that they didn't like in order to hear songs that they did like. It doesn't work that way any more. The mythical "#1" doesn't really exist in terms of radio stations. Any station that attempts to be all things to all people (which is what "a little something for everybody" means) could have used that format to achieve success in the 1960's or maybe the 1970's. In the 21st Century, that same idea is a recipe for disaster.
 
Nyte Ryder said:
Quick question. If Power 99 was so great, how come they blew it up? Not being sarcastic, really wondering.

Seems like the CHR proponents all way Star, Q and formerly the Beat to be "just like" Power 99.

Because 1992-94 were some very lean years for CHR, with many dumping CHR for anything they could make work. Other regional examples of this were in my hometown of Columbus, 107.3 WCGQ (107Q) in 1993 (after nearly 20 years as top 40) dropped CHR to become a Peach 94.9 sounding sounding station as "Lite 107.3", and around 1994 Montgomery's WHHY 101.9 (Y102), formally a very strong CHR with a long tradition going back to WHHY-AM in the 60s .... dropped CHR to become "Cat Country". 99.7, 107.3, and 101.9 all have one thing in common: they all ended up back as CHRs eventually.
 
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