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106.3 The Mountain

I just discovered this station recently. Does anyone know how long it's been around and if there are any plans to do anything live with it? And was this station something else before?
 
If my memory is straight, the station signed on last year. They are from Pigeon Forge / Sevier County and is co-owned with Mix 105.5 (the former WDLY, Dolly's Station.) To the best of my knowledge, they are live during morning drive but not sure about the other day parts. I wish they had a better signal here in Oak Ridge, Like listening to them when I can get them.
 
ANOTHER Mountain?
For heaven's sake, there's already The Mountain in Chattanooga (96.5) that gets up to Knoxville..
There's The River in just about every radio DMA, The Mountain, The Rock, The Hog..
In TV, there's an Eyewitness News everywhere, there's a NewsChannel everywhere, there's a NewsCenter everywhere, a NewsWatch..
Anybody out there for originality?
 
I forget what class of signal they're running. Maybe 6kw. I hear the "mountain" and the "mixx" fairly well on the west side of Greeneville. It's all about terrain in E Tn. I can hear both driving into Knoxville from I-40. Gets spotty the farther you go. I'd say they're not concerned about the Knoxville market when you have B97.5. I like 106.3 the most. Funny how I know all those 70's songs.
 
The Mountain WPFT 106.3 signed on in early to mid November of 2007. It was a brand new freq. Brand new transmitter and all. It signed on to be an oldies style station 1960's and 1970's Top 40. It was and still is meant for the Tourist area Sevierville, Gatlinburg and surrounding. It does however go into west Knox and somewhat further east on I-40 way past it's exit of 407. I'm assuming it's still doing that format. I don't live in the area anymore.

I used to work there, I was the original morning guy hired on right after Thanksgiving of 2007. I worked the morning show for about 10 months had a ball doing it! It was slow moving getting people to find us, and I'm amazed that people are still finding it well after a year later. I moved to afternoons for about 3 months voice tracking and doing live afternoons on their sister station Mix 105.5 until becoming a victim of this bad economy a couple months ago.

Bill and Tammy as far as I know are still doing the morning show live, don't know about the rest of the dayparts now. Bill Burkett hired me on and he is a real likeable fellow. I enjoyed working with him. We had some great radio stories to tell eachother. I'm no longer in the business but I really enjoyed my year there, everyone was very nice to me. Small market radio has it's plus and negatives just like other market sizes, but the one nice thing I found at a smaller market size is your co workers can be more like a friend or family member. They surprised me with a b'day cake and sang, In 20 years in the biz I never had that happen. I wish them the best.
 
Glad to hear that it went on the air. We used the CP for it as the basis of a project my last semester at UT back in Spring 2003.
 
Both 106.3 and 105.5 have their tower on top of a mountain above Gatlinburg. I have been there once back a few years, don't try it with a vehicle using questionable brakes. With their HAAT @ around 1100 FT, they are only pushing 500w at the transmitters. Not much penetration when you get down into the valley but you can carry them quite a ways in you car.
 
I can here it well at home on the west side of Greeneville. I can hear it in the car on the north end of 11-E towards Johnson City. Theres a hill in the middle of town(Highland Avenue, all the pagers,Public Safety repeaters are) where you lose it. Good signal for 500w?
 
Raingus said:
2 words about the Mountain:

"Not Impressed".

Gee, that tells a lot. Why don't you contribute to the conversaion a little bit more and explain your comment? Actually I am impressed with "The Mountain." The music has variety. I heard a great lost hit on "The Mountain" today from Rose Royce "I Wanna Get Next To You" which went Top 10 in 1977, yet is hardly ever heard on the radio today. I was very impressed that they played it. You think Scott Shannon will ever give that a spin on his network? No way. Sure, "The Mountain" could use some personalities, but look at the economy and how hard it is for small radio companies to make it these days. What complaints could you possibly have about "The Mountain"?
 
RMarino said:
Raingus said:
2 words about the Mountain:

"Not Impressed".  

Gee, that tells a lot.  Why don't you contribute to the conversaion a little bit more and explain your comment?  Actually I am impressed with "The Mountain."  The music has variety.   I heard a great lost hit on "The Mountain" today from Rose Royce "I Wanna Get Next To You" which went Top 10 in 1977, yet is hardly ever heard on the radio today.  I was very impressed that they played it.  You think Scott Shannon will ever give that a spin on his network?  No way.  Sure, "The Mountain" could use some personalities, but look at the economy and how hard it is for small radio companies to make it these days.  What complaints could you possibly have about "The Mountain"?

Let's just say that I knew someone else who had an interest in that frequency who did not end up with it.  This same person is a programming genius.  In short summary, they were going to do all live programming with 4,000 plus songs in their play list.  The Mountain is a joke compared to what type of programming that my associate was going to have on there.

I've said it for a long time, the wrong people always end up with the radio stations. 

 





 
 
Are you sure about that? A "programming genius" would never program a playlist of "4,000 plus." That would be suicide. The only people who would listen would be radio nuts like you and me, and that makes up a very low minority. Tell your friend to buy a LPFM. Then when he finds out a format of 4,000 songs isn't successful, he won't lose too much of his investment.
 
RMarino said:
Are you sure about that?  A "programming genius" would never program a playlist of "4,000 plus."    That would be suicide.  The only people who would listen would be radio nuts like you and me, and that makes up a very low minority.  Tell your friend to buy a LPFM.  Then when he finds out a format of 4,000 songs isn't successful, he won't lose too much of his investment.

And you think playing the same 400 songs over and over again that everyone is sick and tired of hearing all the time makes a successful station? Seems to me if most of these same radio stations were successful they wouldn't be flipping formats every two to three years on an average. Facts are these same stations are losing ground and listeners to internet radio where most of these online stations provide a larger play list than FM Commercial radio.

If it were me personally, I wouldn't care if the station was successful or not as long as I had fun with the it.  That's all I care about is having a radio station where I play what I want and have fun. Screw the corporate mentality along with arbitron ratings, and the big bucks.
 
The Mountain sounds great. Wish the reception was better on the west side of Knoxville, but it's still decent. ET Radio needs to stream 105.5 and 106.3 online. Also wouldn't hurt if they bought up the useless translators at 107.3 or 92.3 and broadcast over them.
 
Elkhosen said:
The Mountain sounds great. Wish the reception was better on the west side of Knoxville, but it's still decent. ET Radio needs to stream 105.5 and 106.3 online. Also wouldn't hurt if they bought up the useless translators at 107.3 or 92.3 and broadcast over them.

You should have heard the station, and the programming that was supposed to be on there. Too bad many listeners got deprived of it.
 
I'm done with this subject. I got sick at my stomach every time I see the Mountain even mentioned.

My partner and I will find another way to get our radio station.
 
<<<<If it were me personally, I wouldn't care if the station was successful or not as long as I had fun with the it. That's all I care about is having a radio station where I play what I want and have fun. Screw the corporate mentality along with arbitron ratings, and the big bucks.>>>

If all you care about is playing your favorite tunes and don't care whether anyone listens (and BTW they won't), buy an AM. There are at least 8-10 for sale within 70 miles of Knoxville.
 
csneed5 said:
ANOTHER Mountain?
For heaven's sake, there's already The Mountain in Chattanooga (96.5) that gets up to Knoxville..
There's The River in just about every radio DMA, The Mountain, The Rock, The Hog..
In TV, there's an Eyewitness News everywhere, there's a NewsChannel everywhere, there's a NewsCenter everywhere, a NewsWatch..
Anybody out there for originality?

Well they actually have the most appropriate tie in of all "Mountain" stations...bring right against the Smokies.
I'm sure they considered other names but "The Park" doesn't quite get it....
 
This station may be rated at 500 watts but they are waaay over power.
I can hear them in Pineville, KY. Even at that height they should NOT be penetrating
this area. Sounds like a gentleman's call needs to be made.
 
106.3 "The Mountain" sounds better than WTFM. Now there's a loop if I ever heard
one. Same songs over and over. Someone told me there was such a thing as the...."short playlist". Guess HV figured it out. Hey guys, Chicago and Air Supply made more than one song and Dido (I have another name for her) has'nt made an album in years and sucked anyway. I think the PD is tied up in the closet. Woof!
Someone call a doctor for those people'. American Idol is over-please!
 
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