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106.9 flip? Maybe it was just a dream...

FWIW, last night or this morning as I slept, I dreamt that 106.9 FM had, after a period of stunting (with Christmas music, I think), flipped to a Christian music format from 1980s music.

Of course, with dreams, they could be predictive, or merely for entertainment or wish-fulfillment (although in this case, I certainly have no wish for 106.9 to flip to Christian, although the change would certainly be interesting in the short run). So, in the context of this board, a dream is easily dismissed, at least without more, er, this-worldly information to back it up.

On the other hand, the subject of 106.9 has had its share of discussion on this board, with some making comments along the lines of, "stick a fork in it (106.9's current format), it's done." And some had speculated that Cox would do in Houston what it had done with a station in Tulsa, Okla., and flip 106.9 to Christian music. On the other hand, non-commercial KSBJ could be a formidable competitor to such a new format.

So, discussion, anyone?

(Or maybe the 106.9 question has been about as thoroughly hashed-out as the issue that periodically comes up on the Boston board as to whether 101.7 FM, WFNX, will ever flip from alternative? Some feel that might make a good Spanish station, but the consensus seems to be that it will never happen while it's owned by the current owner, who uses the station in conjunction with his alternative weekly paper the Boston Phoenix... Anyway, I digress ... I did think the 106.9 question might merit further discussion...)

Here's another angle or two. What formats, besides Christian, might be good alternatives to '80s? And could Cox somehow tweak and therefore "breathe new life" into its '80s format on 106.9 without a more dramatic format flip?
 
And some had speculated that Cox would do in
> Houston what it had done with a station in Tulsa, Okla., and
> flip 106.9 to Christian music. On the other hand,
> non-commercial KSBJ could be a formidable competitor to such
> a new format.
>
> So, discussion, anyone?
>
> Ithink you're right. It is very tiresome, I believe the days of playing '80s hits are done over at The Point. Cox would probably move the '80s to KLDE, and would launch a whole new different station (Including Call Letters) at 106.9. My prediction: Cox would flip to CCM; and will change its calls to KCMH.The station probably be known as Spirit 106.9. CCM never lets its listeners down. I think Contemporary Christian would have sounded much better if it was on a commercial station instead of KSBJ. Cox has done a better thing when it flipped its 2 poorly-rated stations in Austin & Tulsa, and they DID a better Job. Some of The Point staffers would go to KLDE if COX has its own way, and I think Christian Music has finally found its own niche, thanks to Lakewood.
 
Cox
> would probably move the '80s to KLDE, and would launch a
> whole new different station (Including Call Letters) at
> 106.9. My prediction: Cox would flip to CCM; and will change
> its calls to KCMH.The station probably be known as Spirit
> 106.9. CCM never lets its listeners down. I think
> Contemporary Christian would have sounded much better if it
> was on a commercial station instead of KSBJ. Cox has done a
> better thing when it flipped its 2 poorly-rated stations in
> Austin & Tulsa, and they DID a better Job. Some of The Point
> staffers would go to KLDE if COX has its own way, and I
> think Christian Music has finally found its own niche,
> thanks to Lakewood.
>
Uh, no.
 
> > > Uh, no.
> > How Come?
>

I think Cox will try something radically different with 106.9, if they do change formats. CCM could be what they choose - the switch has been successful in Tulsa, and even Clear Channel flipped an Austin area station to CCM.

Of course, Austin has had KGSR for many years also, while Yewstun had zilch in the area of AAA.
 
106.9 flip? Maybe if CCM done right

> I think Cox will try something radically different with
> 106.9, if they do change formats. CCM could be what they
> choose - the switch has been successful in Tulsa, and even
> Clear Channel flipped an Austin area station to CCM.

If somebody comes into Houston with CCM - they would do well to cooperate with KSBJ instead of just blindly compete. The two stations could get together, divvy up the demographics, and each do a more effective job of reaching the listeners they want. There is a big hole right now in Houston Christian radio - at the HOT-AC, CHR, and rock level. A new station filling that gap wouldn't even affect KSBJ, because it would be serving an audience not listening to CCM now.
 
Re: 106.9 flip? Maybe if CCM done right

> A new station filling that gap wouldn't even affect KSBJ, because
> it would be serving an audience not listening to CCM now.

Any level of cooperation from KSBJ would depend on what their plans for an HD2 channel would be...word is that KSBJ HD2 will be their "Lightforce" Christian Rock format, formerly heard on an internet stream.
 
Re: 106.9 flip? Maybe if CCM done right

> Any level of cooperation from KSBJ would depend on what
> their plans for an HD2 channel would be...word is that KSBJ
> HD2 will be their "Lightforce" Christian Rock format,
> formerly heard on an internet stream.

That is excellent news - Christian rock is sorely needed in the Houston area. It could still work out - there would still be a HOT-AC / CHR need in the area. Dallas is in the same predicament, Power-FM is too much for some kids, KLTY is too soft. An Air-1 or one of the hotter WAY-FM's would really do well here.
 
Re: 106.9 flip? Maybe if CCM done right

> >
I think I might probably have a little heart. My instincts have pinpoint The Point might become a Triple-A station (Like Austin's KGSR or Seattle's KMTT). Stay Tuned, This might be a whole new direction for Cox.<P ID="edit"><FONT class="small">Edited by TroyG on 02/02/06 05:41 PM.</FONT></P>
 
Cox has direction?!?!?

> > >
> I think I might probably have a little heart. My instincts
> have pinpoint The Point might become a Triple-A station
> (Like Austin's KGSR or Seattle's KMTT). Stay Tuned, This
> might be a whole new direction for Cox.
>
You couldn't tell it by the aimlessly lost sounds coming from their stations. I don't see AAA happening, and especially now that Clear Channel has formatted KKRW's HD2 signal with AAA.

The logical thing is what has been said over and over, the 80's and early 90's could be shifted to KLDE, and flip KHPT in a completely different direction. Christian, I don't think would be an option. Why would they go back to Christian, when the station was already Christian when they bought it? Maybe Cox has a hispanic initative...El Punto 106-9 anyone?
 
Re: 106.9 flip? Maybe if CCM done right

Two days ago, you said they might go Christian, now you say AAA.
Maybe in two more days it'll be dance, then two more days polka.
No offense, but where do you come up with this stuff?

> > >
> I think I might probably have a little heart. My instincts
> have pinpoint The Point might become a Triple-A station
> (Like Austin's KGSR or Seattle's KMTT). Stay Tuned, This
> might be a whole new direction for Cox.
>
<P ID="signature">______________
Because you dance to disco but you still like rock.</P>
 
Re: Cox has direction?!?!?

> > > >
> > I think I might probably have a little heart. My instincts
>
> > have pinpoint The Point might become a Triple-A station
> > (Like Austin's KGSR or Seattle's KMTT). Stay Tuned, This
> > might be a whole new direction for Cox.
> >
> You couldn't tell it by the aimlessly lost sounds coming
> from their stations. I don't see AAA happening, and
> especially now that Clear Channel has formatted KKRW's HD2
> signal with AAA.
>
> The logical thing is what has been said over and over, the
> 80's and early 90's could be shifted to KLDE, and flip KHPT
> in a completely different direction. Christian, I don't
> think would be an option. Why would they go back to
> Christian, when the station was already Christian when they
> bought it? Maybe Cox has a hispanic initative...El Punto
> 106-9 anyone?
>

Before The Point, it was Christian Talk, which moved oner to 1070 AM and is now on 100.7 FM.
As stated before, they could go for Christian Rock or CHR, which would be going for a different audience than the previous Christian format and KSBJ.<P ID="signature">______________
Because you dance to disco but you still like rock.</P>
 
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