Today I heard what sounded like a live, local on-air personality. When they blew up the CHR KZY, they posted on it's old Facebook page that they needed more listeners. Now it seems, other than not having Kid Kraddick in the morning to pay for, how can this Pulse format be any cheaper to run? Logic points to another format change coming here, because narrowcasting to what is I'm sure, a smaller listener base, than KZY used to have surely can't work, can it? Thoughts?
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106.9 the new home for Pulse 101.7
- Thread starter 901Rocks
- Start date
I had heard that Mike Schweitzer and Shawn Portmann were gone but only from one person. Now Jeff says this is whats on the 106.9 website so I guess its so. I had also heard a new SM was in place but dont know his/her name.jmtillery said:
Michael Ewing, General Manager
Kevin Mangan, Operations Manager
901Rocks said:
Nostalgia said:
I can't see yet another country format targeting Gainesville, especially one with a comparatively poor signal. If WKZY was part of the JVC group, that could actually make sense because KZY has good coverage of the rural areas and enough signal in Gainesville to be heard by loyal listeners, but since it's not a JVC property......
Anyway, local "talent" can be had pretty cheap (college kids will do it for near minimum wage) and MARC does have other formats, so voice tracking several stations is one way to make each format sound local without hiring more talent.
Of course, the bigger problem is how to pay the mortgage notes for those properties. Whether narrowcasting into an already crowded field dominated by local non-coms will work remains to be seen. They don't necessarily need a lot of listeners, just ones that support the advertisers.
M
MN Maniac
Guest
Perhaps 106.9 should be given back to Cross City as a local station. Because of all the move-ins, there is no local commercial FM in this area. Didn't the Chiefland station do fairly well when it was 97.3?
M
MN Maniac
Guest
MN Maniac said:
M
MN Maniac
Guest
Perhaps 106.9 should be given back to Cross City as a local station. Because of all the move-ins and drop-ins, there is no local commercial FM in this area. Didn't WLQH/97.3 do fairly well?
MN Maniac said:
A comment so good you had to post it 3 times!
First I dont see MARC doing such a thing, even with all the other weirdness going on. But, just in case, "Kevin, uno who I am, call me :
"Second, I guess you have to define local FM. WNDN-FM 107.9, part of the WIND-FM trimulcast, is in Chiefland but is not 'local" any more than KZY is in Cross City. The 97.7C3 CP for Cross City reportedly will be targeting G-ville (gee what a surprise) with an urban format. Translator W227AV should be up and running in the area soon repeating the WZCC Cross City/WLQH Chiefland AM simulcast. Two incarnations ago (or is it 3, I've lost count) of WDVH-FM in Trenton was the closest thing to a local FM signal with Jim Brand live in the morning, The Swap and Shop show, spots for Levy, Gilchrist, Dixie businesses.
Third, you would be going waaaaay back before my time regarding 97.3 WLQH-FM. The historical voice of local radio, Bob Moody, says it was good, but then again back in the day of live and local the AM was doing good too!!
I didn't know 93.3 was finally going to be used for something else! Too bad it will be staying on 93.3 Lots of interference from FLZ will be had, that's for sure! Especially now that it will be slightly further south with a better LOS of Tampa.
For whatever reason, no one seems to be able to make a go of 106.9. Their best ratings were actually as KOZY FM with an adult standards format (in the 4's if I remember). Maybe they should go back to that with 720 as a simulcast although no one likes the demo with that format.
It looks like they are keeping the Wally Show in the morning and have some "local" voices during the rest of the day. Since ratings aren't published any more who knows how they are doing. They have a lot of competition in the format with the "low number" FM's.
It looks like they are keeping the Wally Show in the morning and have some "local" voices during the rest of the day. Since ratings aren't published any more who knows how they are doing. They have a lot of competition in the format with the "low number" FM's.
Kmagrill said:
I've often wondered how they are footing the bills. I assume Magic (and maybe the Buzz) is the only source of income. They paid $5 million with the building but don't know how much was financed. Maybe JVC will cause them to start spending some money (if they have it) on programming and promotions.
Regarding WKZY, as a professional courtesy, I gave Pamal Broadcasting the winning format for 106.9 when Pamal first acquired the signal in 2001. Pamal chose to ignore my advice and, instead, compete head-on with WKTK with WKZY's Lite Rock format. I had advised Pamal against that mainly because WKTK has a full market signal while 106.9 has only a marginal Gainesville signal and no Ocala signal. The Lite Rock format only lasted a few months before it was ditched in favor of what I call "all over the road". That format was even shorter short-lived. As a result, that station has had eight completely diffrent formats over the course of the past 12-years. Some of the formats have perfomed better than others, but all have been a dismal failure. Historically, stations owners have called me to bail them out after they have tried everything else.
M
MN Maniac
Guest
I don't count 107.9 as "local" because it originates in Ocala. Signal, yes. Programming, no.
WLQH-FM was a solid, live and local small town station. When I first moved to the area in 1991, I lived off of Hwy 27 between Ocala and Williston. I could hear it from there fairly well. I think the AM/FM was 100% simulcast (?)
WLQH-FM was a solid, live and local small town station. When I first moved to the area in 1991, I lived off of Hwy 27 between Ocala and Williston. I could hear it from there fairly well. I think the AM/FM was 100% simulcast (?)
M
MN Maniac
Guest
As for WKZY, I often wonder what the original strategy was. By the time it was being planned , the market had already been combined. Anyone could see they would have no usable signal into Ocala and could never move closer, due to WXXL's transmitter location WNW of Orlando. How do you make this work?
MN Maniac said:
Originally, KZY's tower was proposed to be 300+ meters which would have provided excellent Gainesville coverage and extended coverage into Marion County. They could not get it past the county commission despite repeated tries, so they're languishing out there on a 150 meter tower instead.
M
MN Maniac
Guest
Kmagrill said:
Now, it all makes sense. At that distance, the extra 500 or so feet would have made a significant difference in Gainesville and Ocala. Also explains why they're extremely low height for a C1.
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