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1060 WIXC - Changes

I don't see much that I disagree with......Although it is tough to say optimistic in these times, in this industry...but those who stay focused on providing a good product with good people and get results for their advertisers...will and are doing well right now.
 
I was out this morning taking care of errands and listened to the morning show on WIXC for the first time.

What I heard...

was a host doing an excellent job throwing out topical thought starters and most of all...someone with passion. The "accent" discussed in this thread in my opinion is not an issue...for the show's content overrides this...the host (Liz) is quite personable. Accent/Sound...well...many have overcome this and done quite well....Mark Levin, Michael Savage, Howard Stern, and Ron and Fez come to mind. Where I grew up a host had one of the worst voices I ever heard in professional broadcasting...and this host was on WGN...the host Eddie Schwartz was entertaining, topical and entrenched in the community. He was extremely popular...despite having a horrible voice.

The only suggestion I have would be to work callers in...perhaps this is a technological impossibility for WIXC at this time...although if I remember correctly, on one of my visits I believe there was capability to air callers. The other and perhaps I missed this being done this morning...is to find local topics to work in with the national/world items to talk about. This will set the station aside from something that is easily available via satellite or syndicated talk (i.e. national politics). It is so easy for me or someone to say "be local"...I know...I have been there. But, this morning in the newscast I heard the story about the Holly Hill street racing deaths...this possibly could have been utilized and discussed to work in local callers. Just my two cents. Keep at it Liz...and by the way I loved the Dr. Bunsen & Beaker/Muppet Show reference.
 
When the spears and arrows came out I was drawn into following this thread even though I cant hear the station in question. I did click on those links provided earlier and I noticed that Liz could turn that New Yawk/Joisey/Brooklyn/whatever accent off and on as she talked. Personally I liked it OFF, I thought her voice was fine otherwise. And I was pleased to read FloridaRadio386's comments about her presentation too.

On the clips from her Coffee Talk show I can see where she could easily slip into "the accent" during a conversational type show. But for a talker I think it would be best to keep it straight. One of my mentors kept on me to get rid of my southern Ohio accent, whatever that was, or I was never going to go anywhere in radio!! I did, and the rest is broadcasting history ;D
 
What I miss about the station is the Phil Hendrie Show overnights. I know; I can probably get it somewhere else. However, WIXC sounds very good at night where I live, in my opinion. It is a shame that they stay on-air for a dumb ball game but, when it comes to the great talk shows overnight, they go off-air. I have heard the sister stations in Orlando on-air all night. So, why does WIXC have to go silent overnights? I know Maduri is doing it to try and save money. However, what good is a 24-hour station if you shut down at night? You might as well sell it and buy a day-timer only.

Also, if Maduri wants to save some money, why not close the sales office and go back to running everything out of the SR 46 location? I know it is not the best located or nicest facility out there. But, not having to pay rent on a seperate sales office would save a bundle.
 
spanky1979 said:
What I miss about the station is the Phil Hendrie Show overnights.

Here is the link to Phil's website. At the site you will find full show archives. I hope this helps.

http://www.philhendrieshow.com/

The power bill has to be a reason. 50Kw during the day operation has to be expensive. The 5KW at night (below is the pattern/coverage map) and it's operating cost/compared to potential listeners might be the deciding factor. From personal experience, years ago when I was OM of a 5KW up North the electric bill was $2,500.00 a month (granted this was using Con-Ed an expensive utility provider).

http://www.radio-locator.com/cgi-bin/pat?call=WIXC&service=AM&status=L&hours=N
 
A call in telephone line costs money. The only other alternative to multi-hour monologue would be live guests. Heck, they could even talk about local community stuff. During its brief stint with a music format there were live callers and local live in-studio guests.
 
Cosmic Zamboni said:
A call in telephone line costs money. The only other alternative to multi-hour monologue would be live guests. Heck, they could even talk about local community stuff. During its brief stint with a music format there were live callers and local live in-studio guests.

WIXC had call in capability during ESPN. I recall they had a Friday night call-in show.

You are correct Cosmic about Local guests...ask the "Mayor" and things like that add the local spin. If phones aren't available then...yes, lame...the alternative could be email in questions. Some of those shows could be recorded and played back on Weekend early hours and have sponsorship tied to them.

Is Brad James still with Genesis as VP of Programming? I don't see him listed on the Genesis website.

http://www.radiogenesis.com/node/4
 
My guess is that Genesis is trying to generate buyer interest in the station. When they bought their newest station and lost their LMA on WIXC, I'm sure that put a real crimp in longer term plans. It doesn't matter if the station has listeners as long as it can get some advertisers and sound like a real radio station. The station isn't likely to command even low seven figures in the current market, but unloading a boat anchor that is dragging down the rest of the business is worth something. My guess is that the first $750,000 would buy the station. I'm in for 1/750th! Anybody else in? :)
 
The property is worth something, I suppose, though it's so rural that it's not worth more than $20k or so an acre. What is it, 30 acres or so? That Harris transmitter has value. The towers are in bad shape. And, the station's 50,000 watt signal is so clamped down that it doesn't have the kind of reach you would like. The station has not succeeded in generating much local revenue of its own accord in a couple of years and it's hard to foresee it doing so in the near future.

So, bottom line? Anything over $1 million is ridiculous and not to be taken seriously. It's been a money loser for quite a while. I dont' see prospects for Genesis making it profitable in its own right. So, if they want to sell the station they'll entertain an offer much lower than that figure or they'll continue losing money. I do believe it has value, but not nearly $2.5 million. Not now and not in the next five years. Not a chance.
 
The land could be wetland in today's world, killing off plans to develop if desired.

The land is a 99 year lease that gets passed on to each subsequent owner.

Sego paid too much in the 80's, everyone else has paid to much since.

It may do better as a WPGS 840 type by moving back to Queen Street titusville and being a 500 watt nondirectional like it was in the 60's. The old WRMF as it was known then (R.M. Fairbanks owned it).

It was the proverbial small town station. It did well. It had an Akai Reel to Reel that looked like a poor man's Ampex 601.
 
I have a short video of the outside of the place and have it posted below.

It feels like one of those "gotcha" videos where someone jumps out from the trees and makes you fill your pants.

But no...
 
Dear Cecil B DeMille,
Enjoyed your movie, perhaps you could have had the station on in the car so we could have enjoyed a little background audio with the film. ;D
Sincerly, Roger Egret

Not sure if someone lives there, or an engineer was working there since there was that truck in the front. Back in my younger days when I did service calls to remote radio sites for the federal guv'mint at least one of us was packing heat, and anyone caught driving around the building would have been challenged! Nowadays if you were seen fliming those sites (some were sorta secret) they probably would just shoot you and claim you were a terrorist so be careful young Steven Spielberg :)
 
Nostalgia said:
Dear Cecil B DeMille,
Enjoyed your movie, perhaps you could have had the station on in the car so we could have enjoyed a little background audio with the film.

I wish there could have been audio...but dead-air started just before pulling in and continued while recording. In the past when I was invited inside the facility I had recoded some video and took some stills. I will try and locate that video and post it on the same url and will post some of the stills.

Nostalgia said:
Back in my younger days when I did service calls to remote radio sites for the federal guv'mint at least one of us was packing heat, and anyone caught driving around the building would have been challenged! Nowadays if you were seen fliming those sites (some were sorta secret) they probably would just shoot you and claim you were a terrorist so be careful young Steven Spielberg :)

I have a feeling you are correct Nostalgia. Fortunaletly not a Fed site. I have been out to some remote locations as OM of some places where it was wise to be packing iron...more because of four footed critters than the two footed. If someone decides to play Wyatt Earp and make it the OK Corral the interesting thing about Conceal Carry...you never know who might be packing heat and return fire ;)
 
Nostalgia said:
Not sure if someone lives there, or an engineer was working there since there was that truck in the front.

Probably Jerry Smith's truck. Greg Sherlock lives part time in a room in the back, but I don't think he can afford a truck like that on what Genesis pays him...
 
Radio Potato said:
Nostalgia said:
Not sure if someone lives there, or an engineer was working there since there was that truck in the front.

Probably Jerry Smith's truck. Greg Sherlock lives part time in a room in the back, but I don't think he can afford a truck like that on what Genesis pays him...

It is Greg's truck. Jerry drives a 4x4 jeep.
 
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