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1060 WIXC - Changes

The production value with Standards format is much much better than the Classic Country. I wonder if this is the "permanent" new format or is this just an interim format until they announce something else in a few weeks. Hmmmmm.
 
Greg Sherlock is the station manager at "WIXXIEEE 1060." Becareful Brevard Statons, he will steal your format. Lets just flip a coin rather than format, should he stay or go? Genisis is already forking 2k a month on power costs to a 50K transmitter to keep it lit. ahh.... Christmas Music today.
 
i bet this won't last long either. why not just wait untill january for a new format? new year, new station type of deal... well, it will be interesting. that is for sure.
 
Best idea for this station is news/talk in drives, syndicated the rest of the time.
And hire a CE to fix the pattern. The critical hours pattern goes as far north as Daytona now, the old night pattern didn't make it past Sharps. Day pattern south really sucks. Time was Merrit Island and Melbourne had good 10 kw coverage. Interesting that it's the same array out in the swamp.
And for gods sake please turn the reverb on.
How much would they lease this sucker for?
 
I've heard that Turner offered to continue the classic country format as an employee, but Genesis refused. I guess they prefer to roll their own. The news at the top of the hour is nothing, though. People can get that anywhere. Five smokey the bear PSAs every hour will drive listeners away faster than dead air, though.
 
Adult Standards is the right format for WIXC. About 20 percent of Brevard's population is 65+ and nearly half is 45+. WOSN scores decent shares in the south county but doesn't touch Titusville, and WINT is a daytimer with a weak signal. Slam dunk if they don't f**k it up.

They should beat the hell out of local/local/local, and be as "live" and interactive as possible. The signal limitations and the demo eliminate any real hope of agency biz falling into their lap, so the sales effort has to be local/local/local. Lots of small businesses spending $700-$800 a month.

Most importantly, Genesis needs to give it enough time to allow it to work--three or four years. Three or four years?????!!!!! Yeah, on the assumption that no one involved has a magic wand stuck up their ass.

An average local radio station three or four years into a format will do somewhere around 40,000 units of advertising a year. At an average rate of $20, that's $800,000--about $66K a month. Run it for $40K to $50K a month and you've got a viable little business. But between now and then, it's "an investment."

If they can't afford to "invest" tens of thousands of dollars a month in the thing for the next few years, they're in the wrong game...
 
redneckriviera said:
Adult Standards is the right format for WIXC. About 20 percent of Brevard's population is 65+ and nearly half is 45+. WOSN scores decent shares in the south county but doesn't touch Titusville, and WINT is a daytimer with a weak signal. Slam dunk if they don't f**k it up.

They should beat the hell out of local/local/local, and be as "live" and interactive as possible. The signal limitations and the demo eliminate any real hope of agency biz falling into their lap, so the sales effort has to be local/local/local. Lots of small businesses spending $700-$800 a month.

Most importantly, Genesis needs to give it enough time to allow it to work--three or four years. Three or four years?????!!!!! Yeah, on the assumption that no one involved has a magic wand stuck up their ass.

An average local radio station three or four years into a format will do somewhere around 40,000 units of advertising a year. At an average rate of $20, that's $800,000--about $66K a month. Run it for $40K to $50K a month and you've got a viable little business. But between now and then, it's "an investment."

If they can't afford to "invest" tens of thousands of dollars a month in the thing for the next few years, they're in the wrong game...
Click to expand...

Where does WINT play into this? They changed formats.

WINT actually has Pre Sunrise Authority and Post Sunset Authority, about 100 Watts, operating from 6am to local sunrise and 2 hours before sunset to 2 hours after sunset/ I'm a stickler for facts and I know this doesn't make a huge difference, LOL.

However, I agree that this is the best format WIXC could be doing at this point.
 
Paperbill said:
Willing to make a wager?
Click to expand...

How come that "holy" boss of yours lied to his employees then, Jerry? No, you would certainly be in the know but why you're playing games with it is beyond me. Changes coming 12/1, eh? Good thing ratings don't matter in AM.
 
Cosmic Zamboni said:
Paperbill said:
Willing to make a wager?
Click to expand...

How come that "holy" boss of yours lied to his employees then, Jerry? No, you would certainly be in the know but why you're playing games with it is beyond me. Changes coming 12/1, eh? Good thing ratings don't matter in AM.
Click to expand...

Jerry?
ratings mean little with local direct advertisers, which is who buys am radio in Brevard. Playing games, have no clue what you are talking about. The official change is actually 12/8
 
ok, first this guy says dec 1 and now dec 8? so why not we just stop lying for a minute and just say 1060 already made the change or something... i think this format coudl work. just make it live and local. so get ready for brokered or something on 1060. oh well. thank god they do not come in well up here. ahhahahah enjoy you guys... who really knows if this station is really having a format change or not. i really don't care. you guys have fun down there.

??? :-X ;D
 
austingrace said:
ok, first this guy says dec 1 and now dec 8? so why not we just stop lying for a minute and just say 1060 already made the change or something... i think this format coudl work. just make it live and local. so get ready for brokered or something on 1060. oh well. thank god they do not come in well up here. ahhahahah enjoy you guys... who really knows if this station is really having a format change or not. i really don't care. you guys have fun down there.

??? :-X ;D
Click to expand...

Boy there are a bunch of a__holes on here. When the format changes you will owe me an apology.
 
[size=10pt]What happened to the Classic Country Music? ??? On Friday, there was Classic Country, which I loved. Today, there's stuff my parents listened to when they were growing up & Christmas music. :( If I want to listen to music from the '20's, I'll find a radio station that plays that stuff & I certainly don't want to be listening to Christmas music before Thanksgiving. :mad: Since this station isn't playing my Classic Country any more, I guess I'll go back to the Hit Kicker. At least they play Country music. That's what I get for trusting an AM station. This new format really stinks!!!!!!! :mad: [/size]
 
rockys mom said:
[size=10pt]What happened to the Classic Country Music? ??? On Friday, there was Classic Country, which I loved. Today, there's stuff my parents listened to when they were growing up & Christmas music. :( If I want to listen to music from the '20's, I'll find a radio station that plays that stuff & I certainly don't want to be listening to Christmas music before Thanksgiving. :mad: Since this station isn't playing my Classic Country any more, I guess I'll go back to the Hit Kicker. At least they play Country music. That's what I get for trusting an AM station. This new format really stinks!!!!!!! :mad: [/size]
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if you read the previous posts in this thread, you'd see what happened to the Classic Country music........ THe HitKickers Ted Turner was leasing 1060 and the LMA (lease) was terminated.
 
That really stinks. I had switched from WHKR because I like Classic Country. I can't stand the stuff WIXC is playing now, so I guess it's back to WHKR. At least they play Country Music. The problem with them is that they don't play much Classic Country, just the current stuff. The stuff they're playing on WIXC now just puts me to sleep & I don't need to fall asleep behind the wheel.
 
hahahhahahah. welll, i'm not an asshole as you claim but it is all good :). i have other things to worry about... so, i will keep a look out of this one. i will be listening for format change. we will see. later.
 
radioguybroadcasting said:
Where does WINT play into this? They changed formats.

WINT actually has Pre Sunrise Authority and Post Sunset Authority, about 100 Watts, operating from 6am to local sunrise and 2 hours before sunset to 2 hours after sunset/ I'm a stickler for facts and I know this doesn't make a huge difference, LOL.

However, I agree that this is the best format WIXC could be doing at this point.
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Is WINT (still) doing Adult Standards? Probably as good as anything one could do with it, or any AM daytimer, for that matter. Many daytime-only AM stations have disappeared over the past 20 years or so. Just gave up, sent the license back to DC and knocked down the stick(s).

But, and it is a BIG BUT, if WINT is lucky enough to have some longtime, well-connected, well-liked salespeople, the programming really doesn't matter. Selling advertising on little AM stations is all about relationships.

WIXC needs to play the same game, but concentrate nearly all their efforts on Titusville. WINT could do the same in Melbourne and do okay.

The best thing either of these stations could do is to seek out the best retired media salespeople in those respective towns and hire them. Pay them more than they're worth and treat them like gold. Let them make their own hours and don't even try to "manage" them. Set no goals or timetables. Just let them do it on their own schedule and their own terms. Then sit back and watch the money roll in...
 
You know exactly what I'm talking about, Smitty, but you can continue with the game if you want. If you really do know what you say you know, there's only a couple of people who would know that and it's pretty obvious which ones you ain't. That's what I meant by "game", portraying yourself as an insider "in the know" but saying nothing.

No skin off my nose, though. At this point it's clear that WIXC ain't working. It will not be going to ESPN. It will not be going to News/Talk. It will not be going to News/Talk. It will not be going to Classic Rock or Light Rock or Country. I see a station of brokered shows in the future. Sherlock won't be around after that.

For all the station could have been worth to its owners, it will now diminish enormously. There is no space in Brevard County for such a station that is vastly overpowered for its limited reach. Titusville alone is a nothing market of less than 50,000 people so you have to have something that sizzles to make the station into something and sell it throughout the county.

The shame is that it was sounding so good, and could have continued sounding good. And, it had a product that could be sold. It doesn't now. Maybe it will on 12/08 but forgive me if I have my doubts.
 
jabo2000 said:
Byron said:
It's an LMA through a company that thrives on cost-cutter techniques such as automation. Add to the mix, the format is most likely satellite delivered, ala Jones Sat Radio, and the reasons to not be live-and-local are pretty easy to keep in mind for the management staff. Remember, it just has to sell. That, and it's music on AM. Not exactly throwing some new breakthrough in programming onto our airwaves.
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Check with sunbiz.org and you'll find that Whiskey River Broadcasting was formed in June, 2008 so I'm not sure what you mean about "a company that thrives on cost-cutter techniques such as automation". Yes, WIXC is partially automated, and partially live at the moment. Hey, the new format has been on the air for less than a month. Ted Turner is betting that if he offers people something they want to listen to that they can't get anywhere else, they'll tune in. AM music has appealed to pople very recently. Watch Radio and Records in 6 months for ratings info, and compare that to the ESPN format numbers from the past 3 year. That will tell the story better than all of our jawboning.
Click to expand...

What happened???? Ha Ha... Didn't think I was gonna have to go back to one of the first pages in this topic so soon to prove my point. I'll be looking for those ratings. I still say they won't eclipse the listeners ESPN Radio did.
 
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