I have nothing to gain by saying a word but when a rather unknown and unimportant station like WIXC can run up 38 pages of commentary it's taking a look. I've met Bruce and am a little surprised to see some remarks as he has struck me as a guy just trying to survive his company. He sits in Tampa 99% of the time focusing attention on the property that could end it all, 840/1040/1470.
With all due respect, WIXC, Mims is not a major market, a growth market or market that should need so much analyzing. I can't figure out if all the disgruntled name callers have found great success in other markets at other company's or if they're just p---ed off their time ran out and need to be mad at somebody.
While thinking of no one in particular Florida often slips in a more casual laid back way of doing business, especially stations in a coastal area that takes it easy and has redefined results and success. In other words, if Bruce bothered to jump in with his side of this rather biased chatter, he might say he's had a lot of staffers who talked a good game but let him down. He shouldn't need to be running way over to Mims to be bothered with poor performance.
I'm guessing if he "micro managed" it was because some didn't deliver and the bills keep on coming. I do agree they've had some poor choices in formats and they need to let something stay in place a while but frankly I'm sure WIXC is as big a pain in the a-- as some of the people who have all the answers. And I'm also betting if anyone outside this board thought WIXC was such a great property, in such a dazzling town with a killer staff just itching to kick butt, they'd be on his front step with an offer and Bruce would probably say "take it..good ridance." In the meantime in a tough economy with a station that's loosing money he's still meeting payroll. I could name you company's that would have taken it dark, fired everybody and had $4 an hour board ops till they could dump it. I don't know why he keeps it but to my surprise after calling a broker, WIXC is not on the market. Why? It's as much this area of FLorida as it is a string of poor performing staffers. You really think an AM station is an easy game these days? Sorry folks, this hurts, but we're all having to work harder for results. Some people feel put out to be asked to do any more. But clearly a lot of current and formet staffers have a lot of time to b--ch and moan. I hope your current employers are getting better results.