1060 WIXC - Changes

[jmtillery]

My best guess would be that WIXC should be billing at least $40,000 + each month in Brevard County, but it takes steady progression to accomplish that objective.

 

[The Ultimate Warrior]

paperbill,

You are either this person you keep mentioning oryou are in love with her.

Either way, get some help.

 

[Paperbill]

Maybe I could get some help by going to Dwight Bain..since the results in his coaching/counseling has made a world of difference in BAM.

 

[Radio Potato]

In order to have billings of $40k you have to have an audience. Right now WIXC does not. So they are running PI spots for credit counseling and the trade spots for the 1900 Building (Prestige Business Centers). I only stop in for a minute or two every now and then, but if they had any advertisers I think I'd hear more than just those. You can't build your billings without a sales force. You can't keep hiring and firing sales people every few months. You can't build an audience by broadcasting what ever free programming that's lying around unclaimed by anyone else. Liz Literello didn't have a call in show to compete with Bill Mick in the morning because telephone lines cost money. And last I heard, they were closing the Suntree sales office and moving everything to the Mims building where that big Harris transmitter lies silent these days. Can you imagine inviting a client to the Mims building to show them around and have them record their spots? If you listen closely as you walk the path to the building you can hear banjo music playing off in the weeds.

Stories are flying around fast and furious now about where it is all headed. I don't think things can continue this way for very long. I expect the station to be sold in a fire sale. Wish I had a few pennies lying around, I think it could be had for a song.

 

[lou josephs]

Now if only everyone who is so concerned about the big 1060 got rating diaries..then you'd be all to say the place had an audience again..s/off at 12 midnight doesn't cut it.
Call me when someone has a price for this turkey.

 

[quadman102]

I think the interest in 1060 has more to do with the state of the industry, and the waste of 50,000 watts than it does WIXC itself.
As far as the station being sold... BM (thats Bruce Maduri-not something else) had a legit offer made not very long ago, but, potential buyer couldn't get
Bruce to agree to the deal. The Suntree office has been closed for a while, and who knows whats going to happen with this and any of the
Genesis stations.

 

[wpio]

Now if only everyone who is so concerned about the big 1060 got rating diaries..then you'd be all to say the place had an audience again..s/off at 12 midnight doesn't cut it.
Call me when someone has a price for this turkey.

WIXC has been on the last few nights running Greg's Christmas collections with Greg's voice tracks.

I wonder how hard it was to talk Bruce into that? It sounds great, but it is the wee hours.

 

[jmtillery]

In order to have billings of $40k you have to have an audience. Right now WIXC does not. So they are running PI spots for credit counseling and the trade spots for the 1900 Building (Prestige Business Centers). I only stop in for a minute or two every now and then, but if they had any advertisers I think I'd hear more than just those. You can't build your billings without a sales force. You can't keep hiring and firing sales people every few months. You can't build an audience by broadcasting what ever free programming that's lying around unclaimed by anyone else. Liz Literello didn't have a call in show to compete with Bill Mick in the morning because telephone lines cost money. And last I heard, they were closing the Suntree sales office and moving everything to the Mims building where that big Harris transmitter lies silent these days. Can you imagine inviting a client to the Mims building to show them around and have them record their spots? If you listen closely as you walk the path to the building you can hear banjo music playing off in the weeds.

Stories are flying around fast and furious now about where it is all headed. I don't think things can continue this way for very long. I expect the station to be sold in a fire sale. Wish I had a few pennies lying around, I think it could be had for a song.

Radio Potato, I believe you may have missed my point. My educated guess of $40k monthly is based on the total radio advertising dollars available in Brevard County, the total number of stations, and their current rated position, competing for those radio ad dollars and the 1060 stand-alone signal. It goes without saying that if you don't have the right product, competent sales staff to build rapport within the business community nor competent management, sales will suffer; hence no $40k in monthly billing.

In other words, to put it another way, if everything I am reading on here about current management is true, then said management is missing out on a potential $40k in monthly billing due to management's lack of "siezing" the opportunity as opposed to the lack of billing being a result for lack of radio advertising dollars available overall.

 

[Paperbill]

Mark, I totally agree with you on those numbers.

 

[spanky1979]

WIXC has been on the last few nights running Greg's Christmas collections with Greg's voice tracks.

I wonder how hard it was to talk Bruce into that? It sounds great, but it is the wee hours.

I can imagine that it was a battle with BM to get the Christmas music on the overnights. If Greg was smart, he would push for a 24-hour run on Christmas day since, we all know all the talk shows will be running best-of that day. So, he might as well make the best of the music run while he has the authority to air it.

 

[jmtillery]

WIXC has been on the last few nights running Greg's Christmas collections with Greg's voice tracks.

I wonder how hard it was to talk Bruce into that? It sounds great, but it is the wee hours.

I can imagine that it was a battle with BM to get the Christmas music on the overnights. If Greg was smart, he would push for a 24-hour run on Christmas day since, we all know all the talk shows will be running best-of that day. So, he might as well make the best of the music run while he has the authority to air it.

That sounds very good. Many of the music stations will be airing 36 and 48 hours of continuous Christmas music Christmas Eve and Christmas day, so why not 1060? There are always local sponsors in the area that will glady sponsor the Christmas Music marathon, so that would be one way to get short term cash while providing a service to the community.

 

[Nostalgia]

WIXC has been on the last few nights running Greg's Christmas collections with Greg's voice tracks.

I wonder how hard it was to talk Bruce into that? It sounds great, but it is the wee hours.

I can imagine that it was a battle with BM to get the Christmas music on the overnights. If Greg was smart, he would push for a 24-hour run on Christmas day since, we all know all the talk shows will be running best-of that day. So, he might as well make the best of the music run while he has the authority to air it.

That sounds very good. Many of the music stations will be airing 36 and 48 hours of continuous Christmas music Christmas Eve and Christmas day, so why not 1060? There are always local sponsors in the area that will glady sponsor the Christmas Music marathon, so that would be one way to get short term cash while providing a service to the community.

Great idea although perhaps a little hard to sell the package since it is only a week before Christsmas. I guess if they send their entire sales force out into the field asap they could probably pull it off. But....wait....they dont have a sales force :
Merry Christmas!

 

[jmtillery]

WIXC has been on the last few nights running Greg's Christmas collections with Greg's voice tracks.

I wonder how hard it was to talk Bruce into that? It sounds great, but it is the wee hours.

I can imagine that it was a battle with BM to get the Christmas music on the overnights. If Greg was smart, he would push for a 24-hour run on Christmas day since, we all know all the talk shows will be running best-of that day. So, he might as well make the best of the music run while he has the authority to air it.

That sounds very good. Many of the music stations will be airing 36 and 48 hours of continuous Christmas music Christmas Eve and Christmas day, so why not 1060? There are always local sponsors in the area that will glady sponsor the Christmas Music marathon, so that would be one way to get short term cash while providing a service to the community.

Great idea although perhaps a little hard to sell the package since it is only a week before Christsmas. I guess if they send their entire sales force out into the field asap they could probably pull it off. But....wait....they dont have a sales force :
Merry Christmas!

Another missed opportunity.

Merry Christmas and Happy New Year to you, too.

 

[onetake]

Hate to change the subject but a few weeks ago we had assured comments that lawsuits were being prepared and verbal intimidation coming from Bruce. I don't know all the players and the agendas. Obviously a few with a preoccupation over some old issues but I'm not sure what's for real and what's just board drama. Good grief, for a station with no listeners and no impact wixc is always the hottest topic on the Orlando board which speaks volumes about Orlando Radio.

And not that it matters but reguarding all the "documentation" of Genesis being in Atlanta, it is accurate that Genesis sold their Atlanta property over ten years ago. Like a lot of stuff on the internet, things get posted and don't get updated. But as it turns out a former employee has told me when Maduri sold Atlanta he had appreciated the GM and bookkeeper of that property and kept them on with an Atlanta office to make payroll and pay the bills. So checks came out of Atlanta for years including payroll. That office is shut down, there is no phone answered in Atlanta with Genesis or Starter. Maduri is at WWBA, and that address is the headquarters and bills are paid from Tampa now.

Now that this is crucial, but in the 44 pages of posts for wixc, some posts have had inaccurate information even though strongly presented by posters at times, so I don't know what to believe.
Here's a thought. If wixc went off the air altogether tomorrow, would anybody care.? And let's hear about the lawsuits. I don't know the whole story but this year several company's cut loose staff who didn't produce enough to cover their salary. I can't imagine in today's world any owner firing a person who was delivering or exceeding budget but there seems to be enough folks with a wixc axe to grind to maybe make this into a reality show on cable.

 

[jmtillery]

Hate to change the subject but a few weeks ago we had assured comments that lawsuits were being prepared and verbal intimidation coming from Bruce. I don't know all the players and the agendas. Obviously a few with a preoccupation over some old issues but I'm not sure what's for real and what's just board drama. Good grief, for a station with no listeners and no impact wixc is always the hottest topic on the Orlando board which speaks volumes about Orlando Radio.

And not that it matters but reguarding all the "documentation" of Genesis being in Atlanta, it is accurate that Genesis sold their Atlanta property over ten years ago. Like a lot of stuff on the internet, things get posted and don't get updated. But as it turns out a former employee has told me when Maduri sold Atlanta he had appreciated the GM and bookkeeper of that property and kept them on with an Atlanta office to make payroll and pay the bills. So checks came out of Atlanta for years including payroll. That office is shut down, there is no phone answered in Atlanta with Genesis or Starter. Maduri is at WWBA, and that address is the headquarters and bills are paid from Tampa now.

Now that this is crucial, but in the 44 pages of posts for wixc, some posts have had inaccurate information even though strongly presented by posters at times, so I don't know what to believe.
Here's a thought. If wixc went off the air altogether tomorrow, would anybody care.? And let's hear about the lawsuits. I don't know the whole story but this year several company's cut loose staff who didn't produce enough to cover their salary. I can't imagine in today's world any owner firing a person who was delivering or exceeding budget but there seems to be enough folks with a wixc axe to grind to maybe make this into a reality show on cable.

This thread has 44-pages because it has taken on a life of its own. As a result, it has become an entertaining cult following. Fact or fiction, the posts on this thread are "interesting" to read to say the very least. You never really know what is coming next, so the posters (and readers) stayed tuned for the next episode of the continueing saga of the big-little 50,000 watt radio station located in the swamp near Mims, Florida.

 

[Paperbill]

I really kind of boils down to this. Either BAM really know what he is doing and has a master plan that we don't know...and everyone else is wrong...including all the hundreds of former employees and the people on these boards, OR......Almost everyone else can see how to fix this disaster and BAM is wrong.

I can't speak for everyone else, but there are some talented radio pro's on here...many are doing well despite this economy,etc and it's clear that Genesis is not.

 

[Cosmic Zamboni]

Hate to change the subject but a few weeks ago we had assured comments that lawsuits were being prepared and verbal intimidation coming from Bruce. I don't know all the players and the agendas. Obviously a few with a preoccupation over some old issues but I'm not sure what's for real and what's just board drama. Good grief, for a station with no listeners and no impact wixc is always the hottest topic on the Orlando board which speaks volumes about Orlando Radio.

Well, for my part, I don't personally "know" anything. I just talk to people, and hear what is being said by people who are closer to Maduri than I am. I don't work for him, and I've never worked for him. I've spoken to many people who have worked for him and there is a very consistent message from them. I also know of people who are discussing various strategies for dealing with things Genesis has done, but I do not know if anything will ever be filed legally or if these things will wait until some license transfer is initated or just what folks are going to do for sure. There are interested parties, or at least parties who have expressed interest that I know of, who would like to buy WIXC but I don't think that is going to happen because of pride and arrogance in some quarters. All rumors, nothing known. I hope I never implied otherwise. Nevertheless, it doesn't take genius minds to recognize that this station cannot continue forever as it is.

 

[onetake]

Well taken points Mark. And thanks for your feelings Cosmic. Funny thing as we disagree, agree, or try to figure out this little puzzle at 1060 on the am dial: while many of the posters have been a seemingly small group, over 18,500 people have viewed the remarks. Nothing else on the Orlando board comes close.

If so many people care that much somebody, someday, is going to gather all this passion and do something worth noting. It may not make that much money being a stand alone Am but some will join in just to prove a point.

Everytime I hear a comment about BAM I stop to wonder "what would it have looked like if CC or Citadel or Cumulus owned it." I'm not sure there is an easy answer but acknowledge a lot of aggrivation people feel and if anything wish a few owners would look into this board to see how something can escalate. This reflects a lot of feelings I'm sure that come with owners in other cities who are not seeing the full picture.

 

[Paperbill]

Well, all I can tell you is Cumulus has a little daytime 5000 watt AM station in Melbourne running ESPN programing (they grabbed the ESPN rights when BAM switched WIXC to Classic Country) and that little 1560 AM is billing way more than WIXC ever did and even showed up the ratings better than the big powerful 50,000 watt flame thrower.


So onetake thats as close to a comparison as we can get.

 

[Cosmic Zamboni]

Cumulus does have the advantage of being able to offer ESPN as an add on to its other stations in the market, and they also have a sales force which most folks discover helps their billings. But BM has never really done anything I can discern to attract an audience. When he had ESPN at WIXC, they never got more than a .8 share with those 50,000 watts. 1560 is getting a bigger slice than that at a 1.0. How come?

WIXC is loading up with as much sports content as they can with fantasy football from Westwood One, and all the other sports. Why? They lost ESPN, which attracts what ever sports audience there is, and then then run second rate sports content. How does that attract an audience? It doesn't, but he doesn't have to pay anyone to develop content that will attract an audience that way. That's why BM rejected Turner's offer to keep working for him. Turner wanted to be paid - he told me he had nearly $10,000 a month in personal billings he was bringing to the table, and he had a format that was likely to bring a larger audience than anything they've put together since. But no, the notion of paying people or working cooperatively with people doesn't seem to be part of the agenda. Costing himself a fortune by doing everything on the cheap seems to be the agenda.