I wouldn't make the blanket statement that V107.3 "is the way radio should be". Rather I would say there is room on the dial for a station of this nature, and I am "in their corner" and rooting for them. Here's a thought. There are people who listen to music and then there are "music people". The people, particularly those of the "Sheeple" variety, will consume what the "corporate-types" feed them. That doesn't make it necessarily bad, it just makes it generic and somewhat boring for the true "music people"... who are those whose interests in music are broader and more active. So a station live WNWV is for "music people". The business plan questions are ... Are there enough of them out there to grow a sizeable audience? Will they consistently listen to/support the station once they find out about it? I think they are in demographics that advertisers desire to reach.