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107.9 Sacramento

Perhaps someone will record it should they be inclined. We’re like a bunch of kids waiting to open their presents. It just shows how dull radio has been for the last several years. It’ll launch, some will like it, others won’t. Then we’ll move on. Lol. Just 14 hours and 45 minutes away as of this writing.
So true, the anticipation when opening that Christmas present, then finding out whether you like it or hate it. However, in this case, there's no getting an exchange for something you really want. You're stuck with it!
 
As of 11 AM PT, a female-voiced countdown clock is playing, counting down each second and mentioning (once a minute) how many minutes are remaining until launch.
 
Let's Get It Started - Black Eyed Peas kicks off KISS 107.9
California Gurls - Katy Perry feat. Snoop Dogg

Lance Venta has the story ready-to-go out of the box with DJ lineup included:


(Story link is updated with iHeart press release and video link to station launch.)

Lineup is "Chino in mornings from 6-10am, WKTU New York’s Wendy Wild from 10am to 3pm, former KUBE Seattle morning hosts Strawberry and Lizette Love from 3-7pm, and KHTS San Diego morning host Frankie V at night."

PD is Eric Rosado.
 
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Well, I'm not disappointed, glad it's not another CHR. It's new, different, and probably a new format iHeart will be embracing. Now, we'll have to see how it does. So far, they have Strawberry and Lizette for air talent.
 
They’ll be grabbing from the End’s upper demo. Perfect since it’s for people who grew up with 107.9. They’ll also pull from 100.5. A lot livelier than Star was.
 
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