> > And YOU, JEFF....are being a bit too "oversensitive and
> > perhaps a little too defensive"-
>
> No...it's just if I stop making posts like this, I'm afraid
> you won't have anything to rant about that's all.
>
> Although, come to think of it, it's really the same rant
> over and over, so never mind. I'll go back to concentrating
> on earning my paycheck from the people who have no idea what
> they are doing and who I wouldn't dare make a suggestion to
> to fix all the problems. I'll leave it to them to realize
> the error of their ways and rush to the phone to give you a
> call. Then we can all celebrate as we usher in the new era
> of Argy-Radio.
>
> Jeff Parsons
Jeff...
It's rather sad to see a "professional programmer" (who I actually have some respect for) pick on me---instead of "picking apart the problems" at the radio station(s) he works for? After all, I'm not the one getting paid the "big bucks" to do the job of making YOUR product desirable to advertisers and listeners.......YOU ARE!
I can only guess that my 'ranting' must have struck a nerve or two? Otherwise, you (and perhaps a few of your competitors) would SERIOUSLY LISTEN TO WHAT YOUR RADIO STATIONS ARE PUMPING OUT? Throwing 'verbal bricks' at me won't improve anybody's on-air product.
As I indicated to spankenstein (below)...I'd be very happy to talk with a PD who is seriously interested in trying out a new idea or two in this market. However, I honestly can't see the purpose of sharing a format or special type of programming with (presumably) broadcast professionals...who are only interested in 'cheapening the idea'...especially if they're already convinced that all I do is complain about the way their stations sound?
Just my 2 cents...for whatever their worth:
If a radio station has a crappy playlist or if the majority of your listeners aren't into the music ....SHAKE THINGS UP AND MAKES SOME CHANGES! If your on-air personalities don't communicate well with the listeners a station is attempting to reach...DROP THE BAD ONES & HIRE BETTER COMMUNICATORS! If you want to increase your audience (and not solely based a desired age demographic a consultant says you MUST HAVE)...GIVE YOUR LISTENERS A LITTLE LESS CLUTTER (a.k.a. shorter commercial stopsets). ALSO...GIVE THEM A FEW "REAL REASONS" TO LISTEN! [With all the choices a listener has, the 'I only listen to one radio station' loyalty days are history].
By making a few alternations, your advertisers (old and new) will eventually realize they're getting a helluva lot more for the dollars they're spending. And if they're getting more responds to their ads, would your sales manager be terribly upset if an advertiser wanted to INCREASE a 'spot buy' with your station?
While you (and others) can joke all you want to about "argy radio"---most of the people who have worked with me know that I've always felt there's room for improvement. So the work I've done (whether on-air or off) has to be MY BEST...and if it isn't...I'll try to make it better. Just sitting in front of a microphone and babbling....or 'banging out a spot and getting it on the air' has never been enough for me.
I admit that it's pretty difficult to put out a consistantly good product ALL THE TIME. But whether a 'professional' (like yourself) wants to try is another story? Granted...it's tougher to tackle existing problems at any radio station and eventually correct them.
Especially when so many local broadcasters would rather pretend that they don't actually exist?
I'll leave you alone now.....
argytunes
