The Jefferson-Pilot era has been mentioned as the heyday period for 1110-WBT, along with 107.9-FM and WBTV Channel 3. Which were all under the same ownership in the same building, One Julian Price Place. I remember the WBTV evening newscast was simulcast on 1110, and Bob Inman used to stop by and talk to Henry about the news of the day. Then Jefferson-Pilot exited the broadcast business, and the radio and TV stations were sold off and split apart under different owners. Lincoln Financial, Raycom, and now Urban One and Gray TV. Would things be different today if they all still shared the same owner? Does Gray Media even own radio stations? And would Urban One even seek to sell more parts of the cluster, beyond 610, 1110, 99.3, and 100.9?
Also, Cox Media sold off its WSOC radio stations, 930-AM and 103.7-FM, retaining WSOC-TV Channel 9. Apparently it has been a better business decision to separate the radio and television entities. However in Atlanta, I think both WSB Radio and TV are still owned by the same owner, Cox Media. Although the AJC newspaper was split apart under Cox Enterprises, and now the print edition has ceased operation.