Business talk ... the most exciting format in radio since all-ads KADS ...
In 1966, Gordon McLendon bought KGLA(FM), Los Angeles and changed the calls to KADS(FM), running only commercials: local ads, commercials and national commercials.. It was targeted to grab business from the newspapers. The want ads were either their own voices into a telephone recording device or they could use professional announcers.
In August 1967, McLendon declared it to be a failure; returns to "regular programming". The decision was made to change call signs to KOST-FM and play "beautiful music."
Boy, people announcing their own want ads over a telephone line must have been almost as exciting as lost dog reports.
And since it was on FM, the high-fidelity only enhanced this innovative format.
Gordon must have had a couple of bottles of bourbon to think of this brilliant idea.
Tony