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1200 will be an embarrassment for Clear Channel
- Thread starter newhampshiredude
- Start date
Don, you took what I said totally out of context and what was said was nothing like you post. As one in the national syndication game, I assure you, I know from where I speak ... and what was said is thus:
Advertisers, nationally, are buying markets, not stations. Any local sales on 1200 will be seen as a bonus, not a place to dump PSA's as is the case in many markets carrying these same shows.
Of course, syndicators look at ratings. It's their life blood, especially for national sales. Advertisers, however, are interested in markets, metros, and metrics -- how much will it cost them to reach Cost-Per-Point (CPP) based on a given audience and total market. The key word: advertisers. National advertisers. Radio stations are more interested in "ratings" -- and how those ratings can affect "their" markets, not what is on one radio station -- but the markets said programming does well in. Honest.
I'm sorry you misread and misunderstood what I said. I agree that syndicators / program suppliers do look to rating books (as I do), however, not all markets are rated and all stations are not 50kw powerhouses of heritage. The Boston 1200 move-in is one of them. But to an advertiser and, in large part, to radio stations, "Boston" as a market is what makes it happen for them. It's Premier's deal to make that happen with success on a station owned by its parent.
Finally, as for local revenue, of course 1200 would benefit from the revenue ... as it should (and needs to.) But Premier / CC gets the benefit of adding "Boston", still, as a market and as long as it works for national advertisers, it works whether it's in Newton, Boston or Midland.
Advertisers, nationally, are buying markets, not stations. Any local sales on 1200 will be seen as a bonus, not a place to dump PSA's as is the case in many markets carrying these same shows.
Of course, syndicators look at ratings. It's their life blood, especially for national sales. Advertisers, however, are interested in markets, metros, and metrics -- how much will it cost them to reach Cost-Per-Point (CPP) based on a given audience and total market. The key word: advertisers. National advertisers. Radio stations are more interested in "ratings" -- and how those ratings can affect "their" markets, not what is on one radio station -- but the markets said programming does well in. Honest.
I'm sorry you misread and misunderstood what I said. I agree that syndicators / program suppliers do look to rating books (as I do), however, not all markets are rated and all stations are not 50kw powerhouses of heritage. The Boston 1200 move-in is one of them. But to an advertiser and, in large part, to radio stations, "Boston" as a market is what makes it happen for them. It's Premier's deal to make that happen with success on a station owned by its parent.
Finally, as for local revenue, of course 1200 would benefit from the revenue ... as it should (and needs to.) But Premier / CC gets the benefit of adding "Boston", still, as a market and as long as it works for national advertisers, it works whether it's in Newton, Boston or Midland.
In real estate, it's 'Location, location, location.' For Internet sites, it's 'Content, content, content.' In radio, it's 'Signal, signal, signal.' Motherhood, all. But still, you see stations with limp-wristed signals expecting 'Big Things' by virtue of the talent rather than the signal.
How many times a day do you think Moe Lauzier is calling the PD? Do you think he ever gets through?
All I know is, once 1200 goes all-talk, I hope Hannity gets a memo on his new affiliate. I would hate for him to "pull a Fort Myers" and take a call from a listener from Boston, and say that he just got back from Boston, where he sampled WTTT... Now THAT would be an embarrassment.
aaronread said:
WJIB offers unique content that is of interest primarily to a demographic group that no commercial station is interested in trying to reach because it is a demo that advertisers are not interested in reaching. Since the content is not available over the air on any other station in this market, listeners are willing to fiddle with their radios a bit to bring in WJIB. Besides, the daytime signal is surprisingly potent for 250W, in part because the transmitter is strategically located in an area of relatively high population density.
Since WJIB is listener supported and not advertiser supported, there is little reason for Bob to try to prove that he is getting a high "body count." And since a large body count would simply increase his royalty payments to ASCAP and BMI, he does not encode for the PPM. The result is that Arbitron very likely understates WJIB's listenership.
rockcaptain said:
From what I can tell, those places are most definitely in the minority.
Will said:
No. But instead of listening to them on a Boston station, they'll listen to them on an out-of-market signal that comes in better.
Did you happen to notice that NHdude was listening to Coast on WGY via skywave from Schenectady? I doubt that 1200 comes in well enough at night for anyone in New Hampshire to listen to. I'm sure if you are myopic and live a stone's throw from Kenmore Square, that doesn't matter to you. So be it. But it is true that shows like Rush and Coast lost some Boston DMA audience when they moved to the inferior signal. Listeners in the northern and western edges of the market have to look elsewhere for these shows when many of them were previously well-served by WRKO.
However, the poster who pointed out that it's all about clearance for Premiere was absolutely right. Now they can boast of having all of their shows cleared on a "50000 watt blowtorch" in Boston. Even if that blowtorch is only a blowtorch for people living in Boston proper, Quincy, Winthrop and, perhaps, the Cape Verde Islands.
blackgold said:
too late... there was the Telecommunications Act of '96 that allowed that to happen... signed by that great liberal, Bill Clinton :
mescutia said:
It depends where he lives. I know when I lived in Amherst/Milford, WGIR didn't come in all that well at night (poor ground conductivity). There are lots of holes in their nighttime coverage. WRKO is fine in about the SE 1/3 of NH at night whereas WGIR/WGIN are pretty local to their respective areas after hours. I'd imagine that 1200's nighttime signal in NH is pretty lousy.
BRNout said:
I couldn't make it out at all above the mud at night when I went up to Manchester last month. Couldn't really hear it on Route 93 until I was back well into MA, and not cleanly until I was well south of Route 495.
BRNout said:
Yeah I cannot get the signals of either WGIR or WGIN at night. I enjoy AM radio and talk shows so I usually rely on out of market stations at night, mainly WRKO, WABC, and WGY which all actually come in.
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