Bob Smizik's blog has the numbers on why ESPN bailed so quickly with 1250-- Its ratings had fallen dramatically compared to the same period in 2009:
6-10am: Down 71%
10am-3pm: Down 29%
3-7pm: Down 50%
Percentages based on AQH. I don't know whether AQH or Cume is most important, but clearly halving of your ratings isn't good.
http://communityvoices.sites.post-gazette.com/index.php/sports/bob-smiziks-blog/25557-the-fan-was-dominating-1250-espn#comments
6-10am: Down 71%
10am-3pm: Down 29%
3-7pm: Down 50%
Percentages based on AQH. I don't know whether AQH or Cume is most important, but clearly halving of your ratings isn't good.
http://communityvoices.sites.post-gazette.com/index.php/sports/bob-smiziks-blog/25557-the-fan-was-dominating-1250-espn#comments