MickeyD said:Way back in the day when Disney decided to get into radio I never quite understood why they tried to target younger kids with AM to begin with.
The answer ought to be obvious. AM's were much more affordable, and the intended audience is not limited to just the kiddies....but thier parents as well...listening together in the car, for example.
Even if the stations only broke even....or didn't lose too much $$$....then Disney could justify the stations as a loss-leader to relentlessly plug all the other stuff going on in the Disney empire.