Naw, that makes too much sense. David Dickie doesn't have it in him to make that kind of thoughtful decision.
A better idea would be to move O'Reilly and the lot all on 1340/1230, and hiring a pm drive talk host~ and pay them jack, (which is what anyone who's ever hosted a show on that freq ever got)Make it ALL talk, not split with sports..Then take some of the jocksniffin' rejects and plug in 2 local live shows from 10-3 pm, and actually try to compete with 790. I'm sure that the "HERD" and "O'Reilly" cant be that expensive, so paying some mid day flunkies actually would make $ense. Chuck Oliver with a good co host would be a workable idea, if he's not locked up w/790.
But, I'm sure DD will run from any real challenge or success like it was a blonde CNN anchor. Typical of this family. Sad.
> > > October 3rd. Talk radio 1340 becomes spanish sports
> talk.
> > >
> > > Way to go, Dickie. Another astonishing, come from behind
>
> > > master stroke.
> > >
> > > Where will Imus go now?
> > >
> > Word is that 1340 and 1230 (which currently simulcast)
> will
> > split,with all of 1340's current programming staying on
> > 1230.
> >
>
> But that move will restrict much of that station's audience
> to Cobb County. In fact, how about if Dickey just sell both
> stations. Maybe Dickey should sell 1230 to the same company
> that owns WNNG in Warner Robins, and have that station focus
> on Cobb County, with a heavy emphasis on local news, sports,
> and weather, as well as just the right amount of music.
>