14 million for 2500 watts!

[neo11]

> Sometimes success isn't always measured by dollars...
>
Tell that to most corporations/businesses out there. This contradicts your talk about investments and such a couple of posts back.

 

[icybluelake]

Huh?!?

> Oh young one...
>
> 1. If one has made a 14mm investment, they have done their
> homework to make sure there is a return on their investment.
> If you consider it a waste, its because your business sense
> has not developed.

This is a kind of circular reasoning that would be laughable if it weren't all too common. Plenty of costly business decisions are made every day on the basis of belief -- not certainty -- that investments can become profitable within a given period of time. Of course, such decisions rest on assumptions about revenues and costs, as well as the source of the financing, and presumably the investor believes that these are reasonable. But there is hardly any guarantee that they are correct. Our friend is well within his rights to question them.

> This is a business.

Indeed it is. But whose business sense has not developed? I give points to our friend for stopping to wonder about this.

 

[Mouth1390]

Re: Huh?!?

> > Oh young one...
> >
> > 1. If one has made a 14mm investment, they have done
> their
> > homework to make sure there is a return on their
> investment.
> > If you consider it a waste, its because your business
> sense
> > has not developed.
>
> This is a kind of circular reasoning that would be laughable
> if it weren't all too common. Plenty of costly business
> decisions are made every day on the basis of belief -- not
> certainty -- that investments can become profitable within a
> given period of time. Of course, such decisions rest on
> assumptions about revenues and costs, as well as the source
> of the financing, and presumably the investor believes that
> these are reasonable. But there is hardly any guarantee
> that they are correct. Our friend is well within his rights
> to question them.
>
> > This is a business.
>
> Indeed it is. But whose business sense has not developed?
> I give points to our friend for stopping to wonder about
> this.
>
I think you would find that Relevant Radio is not necessarily driven by the profit motive. It would seem to me that they see this as evangelization and that is their primary purpose. Remember also there are 1.5 million Catholic Christians in Nassau/Suffolk. That's a lot of potential donors.

 

[JustinT]

> Great another worthless station blasting into Connecticut.
> At least with their current BTR format there's some shows
> worth listening to, some not carried by the local
> Hartford-area BTR affiliate TalkRadio 990 AM.

Nobody on this thread seems to realize that Relevant Radio is a bit different than pretty much all of the other religious outlets out there. For one, the target audience is Catholics, not the Protestant target that Salem, K-Love, and others go after. And the format is talk radio; it's not the 15-minute "Focus on the Family"-style segments that are on pretty much all of the typical Christian outlets.

It's Relevant's first station in the Northeast, so the station will probably serve also as a testing ground to find out whether the format is able to attract listeners and therefore warrant expansion. Should Relevant be able to reach and captivate their audience, they'll have a success.

> Amazing the station has come full circle back to religion. I
> know the calls refer to the Long Island Expressway, but I
> don't think they'd keep the WLIE call letters. It's just not
> a good idea for a religious station to have LIE in their
> name. They can go back to WLUX those calls are available,
> but they can't use WLIX. Those calls aren't available. WLIX
> belong to an LPFM in Ridge, NY.

I wouldn't bet on any one of these. Relevant Radio's other O&O stations, if their calls are changed, usually go to calls with connections to the Catholic faith. One example is 100.1 WPJP (Pope John Paul), which is a Milwaukee rimshot; another is 1050 WJOK (With Jesus Our King) in Green Bay. I wouldn't expect the calls to stand for any of the "We Love Jesus" stuff that you'd probably see on one of Salem's stations.