It is kind of a shocking move. Maybe they are trying to get the Gamecock or Clemson rights for next year or the year after.
It is supremely weird to see them at 560. 560 has been news/talk for decades, and WIS, one of the most venerable stations in the South, and now WCOS-AM will get a huge bump up.
They are trying to challenge 107.5. This is the way to do it. 93.1 Remember, they are also doing this for Carolina baseball. College baseball is huge in the Columbia area. It is as big as college basketball in many places. 107.5 has that market cornered, with all the play-by-play and analysts.
They do have a pretty good lineup. Heffner mornings, local middays, a 1-3pm local show, Corey Miller, and then SportsTalk will stay at 560.
Here is their coverage area, even though on many radios it may be more:
http://twitter.com/#!/WillGunter247/status/142635483678253057/photo/1