Infamous said:Yeah they're the Benavides brother stations. KRBL 105.7 in Idalou, Texas is listed as $850K and KAMZ 103.5 FM in Tahoka, Texas is listed at $1M. Anyone who'd pay that amount for those stations is out of their mind! You can get a full C1 right now in Corpus Christi for 1.2 million.
Garrett said:Infamous said:Yeah they're the Benavides brother stations. KRBL 105.7 in Idalou, Texas is listed as $850K and KAMZ 103.5 FM in Tahoka, Texas is listed at $1M. Anyone who'd pay that amount for those stations is out of their mind! You can get a full C1 right now in Corpus Christi for 1.2 million.
Well 103.5 is a pretty good signal.
I'd guess a religious broadcaster would pick them up, but at that price, I'm not sure. I think TownsSquare is at their ownership cap. I'm not sure whether the other two clusters would have use for them.
On the other hand, 103.5 would make a great alternative station, eh?
DMcCloy said:Garrett said:Infamous said:Yeah they're the Benavides brother stations. KRBL 105.7 in Idalou, Texas is listed as $850K and KAMZ 103.5 FM in Tahoka, Texas is listed at $1M. Anyone who'd pay that amount for those stations is out of their mind! You can get a full C1 right now in Corpus Christi for 1.2 million.
Well 103.5 is a pretty good signal.
I'd guess a religious broadcaster would pick them up, but at that price, I'm not sure. I think TownsSquare is at their ownership cap. I'm not sure whether the other two clusters would have use for them.
On the other hand, 103.5 would make a great alternative station, eh?
I think Wilkes is at their cap for FMs as well. Ramar has one opening but they have that 107 cp, so that caps them as well. Leaves potential buyers wide open.
Garrett said:DMcCloy said:Garrett said:Infamous said:Yeah they're the Benavides brother stations. KRBL 105.7 in Idalou, Texas is listed as $850K and KAMZ 103.5 FM in Tahoka, Texas is listed at $1M. Anyone who'd pay that amount for those stations is out of their mind! You can get a full C1 right now in Corpus Christi for 1.2 million.
Well 103.5 is a pretty good signal.
I'd guess a religious broadcaster would pick them up, but at that price, I'm not sure. I think TownsSquare is at their ownership cap. I'm not sure whether the other two clusters would have use for them.
On the other hand, 103.5 would make a great alternative station, eh?
I think Wilkes is at their cap for FMs as well. Ramar has one opening but they have that 107 cp, so that caps them as well. Leaves potential buyers wide open.
Except that 107 is still just a CP right now, where as the other two are fully functional, so couldn't they just cancel the CP?
Iused2nothat said:107.7 can be built for a fraction of the other station's asking price, and will have a far superior signal.
And no bad baggage to bring along. What is the point?
Garrett said:Which other station? 105.7 or 103.5?
Let's say its 105.7...
You're saying that by the time 107.7 is (finally) on the air, with a transmitter, a studio, studio equipment, and an uplink, plus a license, that it will have ended up costing less then what 105.7, a fully functioning signal ready to go, costs?
Iused2nothat said:Garrett said:Which other station? 105.7 or 103.5?
Let's say its 105.7...
You're saying that by the time 107.7 is (finally) on the air, with a transmitter, a studio, studio equipment, and an uplink, plus a license, that it will have ended up costing less then what 105.7, a fully functioning signal ready to go, costs?
Ramar already owns the tower (that's the biggest expense).
10kw at ~520 ft...
600 ft feedline + antenna + install = < $40k
Transmitter/STL/processing...low end $15k, high end $40k.
Studio = 2 mics, console, furniture, automation = $5k to $10k
Could be built-out easily for <$100,000 vs $850,000 for a class A rim-shot with bad signal...
Don't know what they paid in the auction, but don't think it would be $750k. Even if it was, they get a much better signal for the same $. Do the math. ;D ;D
Iused2nothat said:1. ****************** for Spring 2010 shows KRBL @ #20 12+ with a 0.7
2. 60 dbu only covers half of Lubbock (David E. will tell you what that means...)
3. What cash flow?
Garrett said:You didn't factor in existing revenue, DJ staff and sales staff that 105.7 or 103.5 come with.
Those stations come with listeners, 107 does not and will have to build an audience.
Isn't it that a radio is still like an appliance, where some people "set it, and forget it?" While I'm sure there are many people who tune to either of those frequencies intentionally, I bet there are some who set it there, and probably wouldn't notice if one day the ownership changed. A new company would automatically pick up some those listeners. Those listeners = $$$.
107, on the other hand, is not on the air. It has no listener base, and people will not automatically know it is there. Factor in the needed advertising campaigns, the new sales and DJ staff. I'll bet you begin to approach the level of $800k. Perhaps $500k to start off with? What about all the time needed to get that station built and on the air? That's weeks, and months that the signal isn't producing a single cent of revenue, while 105.7 and 103.5 are.
I don't know, I'm just asking the question.
Paging David Eduardo...
DG said:Iused2nothat said:1. ****************** for Spring 2010 shows KRBL @ #20 12+ with a 0.7
And it's changed formats TWICE since.
It's safe to say that whatever audience the old Rebel had is completely destroyed now, thus the impetus to sell it. I seem to recall making this prediction some time ago, but it's not like it was prophetic or anything. I'm still amazed they bought it, then proceeded to format it the way they did, apparently without any thought as to how to make it a success.
Dave Walker hired away the on-air talent and the sales folks, which left very little for the Rebel to work with. So whatever profitability and listenership 105.7 enjoyed whilst under Paul Beane's tenure, essentially disappeared after he was elected to the Lubbock City Council, and Ramsey decided to sell it. The station was also being evicted from the bank building (which the county owns) and that also played a role in its demise.
2. 60 dbu only covers half of Lubbock (David E. will tell you what that means...)
I'm not David, but as a former CE for KRBL, I can tell you it doesn't reach the major population of Lubbock on the SW side very well. It's antenna is actually patterned to the SE of Lorenzo with excellent signal to....no one. It covers open country and its western edge just barely hits Lubbock.
3. What cash flow?
BINGO.
It's because KRBL is a ratings dog, has no sales staff and is therefore making no money that the Bros. B want to sell it. (And also because they're hemorrhaging so much debt)
So Garrett, other than one having installed equipment, there's little difference between the current state of 105.7 and Raymar's CP for 107.
I'll chime in here too and add that's there's still another local potential buyer who has expressed an interest in KRBL. He thinks the asking price for both stations is way too high, but if the financing can be arranged, he might take them.
Garrett said:Based on what you've said about the signal, I'm not sure what good KRBL would be. Is there any chance of having that signal moved south? What is protecting?