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2016 Rio Olympics on NBC

The key line is at the end of that article:

“We have provisions in our contract,” NBCUniversal Chief Executive Steve Burke told The Times last month. “If the predominant way of viewing changes over the next 16 years, we’re allowed to change the way we present the Games.”
 
I've had the opportunity to view Olympic coverage from Canada, Australia, Italy,
England, South Africa, Russia and Japan. No other country offers the depth,
or selection that NBC does. It is not even close. Most other countries use mostly
a "pool" video coverage with their own audio. We've become very spoiled at the
high quality level of Olympic coverage here. I would urge those complaining so
vociferously about commercials that they view Olympic coverage elsewhere before
voicing their comments...............
 
Wouldn't NBC have even bigger numbers if they showed the events live in the west coast? I just don't get it, I barely even watch the NBC coverage because I don't want to watch something that is tape delayed like that, and I suspect that I am not the only one. I mainly watch the cable channels and streaming.
 
sfradio said:
Wouldn't NBC have even bigger numbers if they showed the events live in the west coast?
Click to expand...

No. The event that's shown live at 8:30 p.m. in the East is taking place at 5:30 p.m. in the West -- much of the potential West Coast audience is in cars or at the dinner table at that time.
 
After the Closing Ceremonies, there's supposed to be a special episode of The Voice running from 10:30-11PM ET/PT. Hopefully NBC doesn't do an "Animal Practice" and interrupt large portions of it for reality show crap.
 
crainbebo said:
After the Closing Ceremonies, there's supposed to be a special episode of The Voice running from 10:30-11PM ET/PT. Hopefully NBC doesn't do an "Animal Practice" and interrupt large portions of it for reality show crap.
Click to expand...
My TiVo discovered they were airing "Superstore" one night after the games. It was an Olympic-themed episode. Unfortunately, it started several minutes late so I have to watch for the rerun. And my new TiVo won't record it since it's a rerun, so I'll have to tell it to (even though I tell it to record reruns if they don't air too soon after the original).
 
umfan said:
http://frontpage.pch.com/story/2973...iewers-again-last-week?category=entertainment

While ratings were down compared to 2012, NBC still swept the Neilsen Top 10 in the final week of Olympics coverage. I suspect with the ad rates they were able to command for TV and online, that their Olympic coverage proved to be a good business decision.
Click to expand...

people preferred the internet coverage due to it being live and not full of being homers of Team USA during the Summer Olympics games, plus cord cutters too took advantage of this too i sure.
 
I disagree. I think the majority of people still viewed the coverage the traditional way while others appreciated the ability to be able to view the sports they preferred, which generally don't get a lot of air time because they are not among the most popular. Most Americans want to see American athletes, and then in medal contests. It makes sense that the primary TV coverage would focus on that. I appreciated the ability to watch wrestling via the NBC Sports App through my cable box despite the overall poor performance of the US Team in that sport. In any case, NBC provided an unprecedented level of coverage with a wide manner of methods in which to access it.
 
umfan said:
On the strength of its Olympics coverage, and strong showings by 'America Ninja Warrior' and 'America's Got Talent' NBC won the TV battle for 21 days straight, a feat not matched since 1987. Plus, it won the race for nine consecutive weeks, its best showing since 1997. CBS broke the streak last week.
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I wonder what their net revenue was considering the humongous amount they paid for the U.S. rights? And what happens to their already established sponsors (such as the Nightly News companies) who have already agreed to a spot cost? Do they pay a premium for their bought spots aired during the Games or was it part of the deal when they signed the initial buy?
 
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