What are the stats of ethnics in LA buying new American cars?
Full disclosure, I haven't bought an American car since I was in high school.
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2024 Ford Mustang Drops AM Radio From Infotainment
- Thread starter davideduardo
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What are the stats of ethnics in LA buying new American cars?
Full disclosure, I haven't bought an American car since I was in high school.
Good luck getting that granular. As of three years ago, Ford said the median age of Mustang buyers was 53, with an annual household income of $107,839.
Actually the answer is statistically: White Males 55+
It's discussed a lot in other media (especially online), though. Whether or not they've heard it, I'd wager most are aware of it.
It's still MOSTLY right-wing talk and sports, religious, ethnic formats in big cities. Then you have awesome stations like KRVN 880 in NE and KWMT 540 in IA that still have music formats and farmer listenership. But even then, how long can they last with streaming, apps, oh, did I mention ALEXA?
Be careful how you spell that.
You know, if you look at the Mustang II the right way, it wasn't so bad...Be careful how you spell that.
I don't think most of the Asian language or Farsi ones stream... and it may be even less than "some". I looked at websites, but I am not conversant in any Asian language so I did not have the ability to navigate.
I talked to one programmer last year, and they say the cost of music fees is too much. He said the costs of operation are high as many lease time and do not own, or have big payments to make for their purchases.
I had ordered one in 1978, but, for some reason that I no longer remember, I never received it. However, had she been in the mix, I would have camped out in front of the factory.
I had a Mustang II once but it was a plain one, but I did like it.
I had a '75 coupe---same color scheme as this, but mine wasn't a Ghia:
Literally everything broke on that car. Three window cranks, two door levers and a couple dozen other mechanical things. The speedometer cable at 15,000 miles. The driver's side window fell down into the door well---in a rainstorm----twice. Nightmare. Traded it for a Toyota after 3 years and 40,000 miles. My family was a Ford family since 1934. That was the last one any of us bought and the last American car I'd have bought except my ex-wife wanted a Suburban in the 90s,.
And I had a '74, bought it in Phoenix in my last year at ASU because it had good A/C. Took it with me to Puerto Rico when I became manager of an AM/FM there, and kept it several years until they rewarded me with a company car. My father in law bought it and kept it nearly 10 years more, retiring it when it was about 14 years old and had over 100 thousand miles with no major problem.
And mine was dark blue, too!
The number of listeners to those stations who are affected by this is probably quite small at this time. However, Ford has now removed AM radio from its F-150 Lightning pickup truck and the 2024 Mustang, and those two vehicles are Ford's flagships so it's hard to imagine the rest of its fleet won't face the same fate very soon.
Once one of the Big-3 U.S. automakers does that, the rest of the automobile industry could follow Ford's lead more quickly than people here are expecting. Between that and the fact that we're seeing more and more AM station owners sell off their tower land for more than the business is worth, the writing really is on the wall for AM radio.
Any foreign language operator who says he can't afford to stream, but pays big bucks to lease time on a typically second-rate AM signal, may have to decide which is really the better way to reach the audience in the not-too-distant future.
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Google translate includes a surprisingly large number of Asian languages. It appears Farsi is listed as “Persian”.
Having lived in a mostly-Iranian neighborhood in LA for a while, I got very acquainted with many neighbors. All were "refugees" from the time of the fall of Mohammad Reza Shah, referred to the tongue as Farsi. I guess I should have asked if they considered "Persian" to be politicized or if it was just custom of their generation.
If you include the Hispanics who listen to niche AMs or live in the many markets that don't have a Spanish FM, we are talking about millions.
No commercial station can afford to stream at this time. It's a necessary evil to stay competitive, but the CPM for streamers does not pay the rate for music rights.
In LA, a neighbor put a "couple of G's" in an Armenian stream only audio service. It closed when the prior rate increase made the whole operation a looser. And they had a decent, radio-like number of streamers even though they limited it to a regional zone.
I had an '82 Mustang, bought used around 1986. Awful experience. The car had a chronic overheating problem, with no lasting resolution despite five separate trips to the garage. The only car I ever traded in before running it into the ground (over 150,000 miles) or totaling in an accident.
Farsi is just Persian for Persian, the same as Français for French.
That is what I thought. Or "español" is Spanish for Hispanics. Parlez-vous Français? 🤔
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