True, but then again not everyone who is an immigrant or working class American can afford a new F-150 or Mustang, so the affect is probably moot. The company is trying to save a couple bucks (and look cool and 'connected!' and 'digital!') by not installing AM on vehicles that cost tens of thousands. it's their decision, though.The number of listeners to those stations who are affected by this is probably quite small at this time. However, Ford has now removed AM radio from its F-150 Lightning pickup truck and the 2024 Mustang, and those two vehicles are Ford's flagships so it's hard to imagine the rest of its fleet won't face the same fate very soon.
Right now there are well over 4000 AM stations in the US. The ones that are on the air right now survived the Great Recession and the Pandemic recession, so although they may be on shaky economic ground, they're still on the air after those economic shocks, so many of them may remain viable for 10-15 years or so.Once one of the Big-3 U.S. automakers does that, the rest of the automobile industry could follow Ford's lead more quickly than people here are expecting. Between that and the fact that we're seeing more and more AM station owners sell off their tower land for more than the business is worth, the writing really is on the wall for AM radio.
Any foreign language operator who says he can't afford to stream, but pays big bucks to lease time on a typically second-rate AM signal, may have to decide which is really the better way to reach the audience in the not-too-distant future.
And remember, EMF buys a lot of FM stations, some of which used to be expensive, commercial signals, even in major markets. It's not like radio in general -- FM or AM -- is exactly rolling in the gold. Some stations are. Not all of them, even on FM.
Yes, the AM stations will eventually go away. But how quickly are 4000 stations going to disappear? And at the same time, Ford's not installing AM radios in their expensive vehicles won't kill AM, where a lot of radio listening in general is during work hours or at home, and a lot of AM listeners drive older cars or used cars, and Ford's move is superfluous to them.
Ford won't kill AM radio. Demographics and economics will kill AM radio.