Both 91-X and KBZT average the same 2.3 share in 25-54 (multi-book average pre-Christmas 2022). Both bill about the same, around 15th or 16th in the market.
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40 years of 91X
- Thread starter KilowattKat
- Start date
I agree it's a fantastic start, but it could always be deeper.
Anything Anything, Modern Love, Sorrow, Would, Zephyr, Lust For Life, Rebel Rebel, Been Caught Stealing, Nirvana, Stone Temple Pilots and Pearl Jam all get played every day, the same songs. I feel like that would get tiring for someone listening in like 3 hours every day haha.
Kroq plays some of those in regular rotation. Anything Anything has been played in la for years on both Kroq and Alt 98.7
That is interesting, as I thought the older leaning classic 91X would pull further ahead in 25-54. I may be wrong, but this tells me the two have the same pool of listeners jumping back and forth between the two, looking to hear a song they like better, or avoiding a commercial break. Do you happen to know the 18-34 ranking of both?
How has SD always been a strong alternative market? Aren’t there three alt-rockers there?
Ever since last week or so, I've noticed some more drops of the massive 91X libary during midday shows. Halloran played the following last week:
Fake Plastic Trees - Radiohead, Computer Love - Kraftwerk, Tones of Home - Blind Melon, Smalltown Boy - Bronski Beat, Search and Destroy - Iggy & the Stooges, Sitting Still - R.E.M., Da Funk - Daft Punk, See No Evil - Television, Louie Louie - The Kingsmen, I Just Don't Know What to Do With Myself - The White Stripes, Cloudbusting - Kate Bush, San Jose - Frankie Goes to Hollywood, Always Something There to Remind Me - Naked Eyes, Walk on By - Dionne Warwick, Walk On By - The Stranglers, There's a Place - The Beatles, I Still Have That Other Girl - Elvis Costello & Burt Bacharach, Rehab - Amy Winehouse, Beetlebum - Blur, I'm So Bored with the U.S.A. - The Clash,
So far, here's Hilary's midday stuff:
Stickshifts and Safetybelts - CAKE (by request), Brand New Lover - Dead or Alive, Is it True - Tame Impala (request for my mom and I), Love is Mystical - Cold War Kids, Lust to Love - Gogo's, This is Not a Love Song - Public Image LTD, Loud Love - Soundgarden, Love Like Winter - AFI, Love Missle F1-11 - Sigue Sigue Sputnik, Love Will Tear Us Apart (Joy Division Cover) - Cure, No Ordinary Love (Sade Cover) - Deftones
They always did a bit of some drops of stuff that doesn't get played on rotation, but I notice that it's happening at a more constant rate.
I love that, this is what I love to see.
Fake Plastic Trees - Radiohead, Computer Love - Kraftwerk, Tones of Home - Blind Melon, Smalltown Boy - Bronski Beat, Search and Destroy - Iggy & the Stooges, Sitting Still - R.E.M., Da Funk - Daft Punk, See No Evil - Television, Louie Louie - The Kingsmen, I Just Don't Know What to Do With Myself - The White Stripes, Cloudbusting - Kate Bush, San Jose - Frankie Goes to Hollywood, Always Something There to Remind Me - Naked Eyes, Walk on By - Dionne Warwick, Walk On By - The Stranglers, There's a Place - The Beatles, I Still Have That Other Girl - Elvis Costello & Burt Bacharach, Rehab - Amy Winehouse, Beetlebum - Blur, I'm So Bored with the U.S.A. - The Clash,
So far, here's Hilary's midday stuff:
Stickshifts and Safetybelts - CAKE (by request), Brand New Lover - Dead or Alive, Is it True - Tame Impala (request for my mom and I), Love is Mystical - Cold War Kids, Lust to Love - Gogo's, This is Not a Love Song - Public Image LTD, Loud Love - Soundgarden, Love Like Winter - AFI, Love Missle F1-11 - Sigue Sigue Sputnik, Love Will Tear Us Apart (Joy Division Cover) - Cure, No Ordinary Love (Sade Cover) - Deftones
They always did a bit of some drops of stuff that doesn't get played on rotation, but I notice that it's happening at a more constant rate.
I love that, this is what I love to see.
Mate do you not know the history of San Diego's love for alt in the 80s-90s?
The music scene here loves a lot of alt and rock stuff, I think it's more with technological/demographics with the market not being as big in ratings anymore, but if you look at the past, 91X did fantastic, and a lot of people loved 94.9 back in the 2000s. They don't anymore as much because of its corporate buy out and getting rid of classic late night shows like Big Sonic Chill, rock 105.3 is an active rock station but they play some alt stuff from the 90s and do better than both 91X/94.9 combined somehow even though their playlist is also small.
Quite a few of the songs you listed appear to have been from a Burt Bacharach tribute segment. I think it is terrific that 91X would focus in on his significant music catalog and influence, but the examples you rostered thus do not indicate the station is expanding its roster of songs to go even deeper on a regular basis.
If your gonna become a classic alt station ya need to dig deeper. Like instead of teen spirit all the time play in breed or sappy by nirvana also. Instead of take me out by Franz ferdinand play do you wanna. Or instead of closer by nine inch nails play wish.
If your feeling really adventurous play this cool early nineties tune All together now by the farm. Or neds atomic dustbin grey cell green. There is so much possibility with classic alt.
If your feeling really adventurous play this cool early nineties tune All together now by the farm. Or neds atomic dustbin grey cell green. There is so much possibility with classic alt.
That's a good point because all the stuff I listened outside of Rehab were first songs of a set, which is where they usually place something that isn't ever played or is usually a lunar rotated song, but it's a good small step.
Sadly today the only thing of note that came back is just I Want You Back, and a new add of Kid by the Revivalists. I think the best way to show a step of expanding it's library more is changing a couple songs here and there in the middle of a set with something else (say, replace an artist who gets played every 2 hours, one of their songs, like Beastie Boys with a song like All Together Now by the Farm or the Franz Feridand one, or thousands of others.), Foo Fighters, Smashing Pumpkins, Sublime and Nirvana have too many slots lately as well.
I was in San Diego for a month in 1984, and remember 91X. Also the Mighty 690, and KGB-FM. San Diego was a great place, despite the circumstances of my being there at the time (my dad was dying). I always thought it interesting that a city the same general size as my own (Seattle) had hit 'local' stations that were in another country (Mexico, just across the border maybe 15-20 miles away).
Being an AM DXer, the idea of hearing stations from a bordering country sort of goes with the territory, but in this case, it was locally branded FMs, just over the border a ways. Pretty cool.
Being an AM DXer, the idea of hearing stations from a bordering country sort of goes with the territory, but in this case, it was locally branded FMs, just over the border a ways. Pretty cool.
So uhhh, is Sunny 91X gonna do anything for the 40th besides the beer and the ticket giveaways? X-fest? Bring back some cool shows? Celebrate all 40 years of music? Or are they just going to appeal to the "I stopped listening to 91X after *21st century year* demographic (who missed out on a lot of goodies).
Out of boredom I checked the Sunny 98.1 and seeing how many are also current 91X rotations and tons and tons of similar songs. Don't You Forget About Me, Dancing with Myself, Smells like Teen Spirit, Take On Me, I Love Rock & Roll, Don't Dream It's Over, Vacation, Don't You Want Me, In a Big Country, One Way or Another, Just Like Heaven, You Spin Me Round (Like a Record), Relax, With or Without You, etc... I don't see the point of going for this station's competitiveness tbh and rarely adding any interesting cuts to it and pushing aside 40 years of history + new music that's never gonna get it's due of becoming future classics. I really love 91X still but I still have hope something changes...
I live in la and I can hear those on 93.1 jack fm. I will stick with KROQ then. Maybe 91x should copy what 99x is doing in Atlanta classic alt seems to be working for them. I see no spike in numbers on 91x since they flipped to classic alternative.
San Diego radio is in desperate need of a format similar to the new AAA in Seattle KPNW, or a cross between them and KEXP. The non comm portion of the FM where you would normally find college/AAA, musically adventuress radio is mostly allocated to Baja California. This is a huge metro area with a potential audience waiting for it.
It would be a perfect transition for 91X. It would never happen at Audacy owned KBZT.
It would be a perfect transition for 91X. It would never happen at Audacy owned KBZT.
Ironically, one of Audacy's lingering successes is WXRT, a Triple A station that appears to perform better than their Seattle Alt outlet, KNDD.
THIS THIS THIS THIS THIS!! What's interesting is that they always had a bit of an AAA flair to them, not completely obviously but some of the new music they add parallels with AAA (last year stuff like Mitski, Soccer Mommy were charting on that), and alternative. It's always a bit of a shame to see a lot of stuff in other markets playing classic songs (like The Current, KXT 91.7) you'd THINK would be played outside of Resurrection Sundays, nothing wrong with playing the hits, that's important, but not diving deeper as much compared to Sunday Mornings is weird to me, I feel like experimenting with the playlist more would help ratings, but that's just me.
That would be a big improvement. There's been a void in the local airwaves since 102.1 was sold off. If there's a lack of quality new Alt Rock music, they could add some of the better music being played on College and Public Radio that isn't being played here.
Yes, I also miss KPRI, that was where I first heard groups like Beirut, The War On Drugs, Alabama Shakes, Broken Bells, as well as Brandi Carlisle and George Ezra. KPRI introduced and played them before anyone else. A new music discovery station in San Diego is what's missing.
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