I can pick up 590 from Panama City on good days here in Pascagoula. They carry the Tampa Bay Bucs and I tune in just to hear Gene Deckerhoff call their games since we are actually a Florida State Football affiliate. When I worked in Pensacola, I worked for WASG AM 550. It was not a pastor who sold the station after the Mobile move, but the old owner did sell the station to a pastor. WASG was co-located with WNVY AM 1090 in Cantonment. We actually had 143 watts non-directional at night and you could hear that station all the way until the mile marker #49 in I-10 in Alabama heading west at night! The ground conductivity in the Pensacola area is absolutely horrible at best (no fault to the great city of course!) and even at 10KW, the range wasn't overpowering to the east. That 550 low frequency was a good one though. AM 610 actually carried 1090's black gospel programming at night (since 1090 was a daytimer) from 1999-2003 instead of 550's. As far as the city of license, 550 was never licensed to Florida. The Maranatha Ministries filed an objection to relicense 550 to Florida so the FCC never licensed. I want to say that the application was to license 550 to Ensley, FL but I could be wrong. With 550 strong 10 KW to the north, and the fact that the tower was 13 miles north of Pensacola's downtown, 550 easily put the right city grade coverage into Atmore during the daylight hours.