One of the things I truly regret about my time as a news director was when I hired an African-American reporter who had deep local roots. She was coming up with all sorts of terrific stories no one else had because she was so connected with the community. But she had a slight accent and, yep, there were complaints. I didn't care; I even thought that might help us a little bit with the city's black community. The station owner wanted her out. (He also didn't like female voices in general but was told that he'd better have some, or else he would have license renewal problems.) I resisted, pointing out that she was breaking stories right and left. But I was still relatively new to management and couldn't protect her. I wasn't in a position to say that if she left, I would go, too. And I knew it wouldn't affect things anyway, since even then, the radio news market was shrinking and replacing me wouldn't have been a difficult task. In any event, she saw the pressure and decided to leave on her own and, in fact, gave up on journalism altogether. It saddens me to this day.There is still incredible pushback against dialect on the U.S. airwaves, unless you happen to be in an area where that dialect is common.
At KFBK, I hired an Asian reporter who (forgive me, @DavidEduardo, because I'm sure I'll use the wrong term) "sounded Asian". She was the child of Vietnamese refugees born in America into a household that didn't speak English, learned it as a second language in school, and had worked in broadcasting before I hired her. It was a very gentle Hmong lilt on top of otherwise perfectly fine English and a pleasant voice.
We got complaint calls, as we did for another reporter I had who pronounced a few words in a way that sounded "too black" (their words) to some of our listeners who called in to tell us they "weren't racist, but..."as they did for our Asian reporter.
Even NPR is not immune. We heard from people who "just could not listen" to Ayesha Rascoe on Weekend Edition.
This wasn't in the South. This was in an allegedly liberal college city in Missouri (at the time Missouri was more politically balanced than it is now). And still that's what happened.
Edit to add: What I should have also mentioned is that listeners will complain about anything. Under there's some substance to those complaints, or something relatively technical or factual, they usually ought to be ignored. I once reviewed the public file for one of the TV stations in that same city and came away feeling rather depressed about the things listeners or viewers complained about and put down in writing.
Last edited: