I'm playing with the mix at 32kbps stream:
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60's and 70's Classic Hits with some 50's?
- Thread starter rockhitsradio
- Start date
Nice mix and a couple of haven't heard in a long time good songs! Fifties through Seventies. I call it the Top 25 format - the top 25 years of rock and roll (55-79). It's a shame so many internet stations "get it" and broadcast radio doesn't.
barnaby_wilde said:
Broadcast radio does get it: you play songs older than those from about 1965, and you can't sell advertising.
LOL David. You're not going to get many invites to any parties you're such a downer or should I say a grouchy old radio groupie. Oh yeh, you already did 
SuperRadioFan said:LOL David. You're not going to get many invites to any parties you're such a downer or should I say a grouchy old radio groupie. Oh yeh, you already did
Truth is sometimes a downer when one has built a little castle in the sky based on a false premise-.
Weekend playlist: Anything!
I enjoy playing with the Live 365 station. It cost me a whole $25 for the station, and the listen without commercials feature.
Tonight i uploaded a couple hours of classic country, comedy and classic rock! We usually don't get listeners on weekends. But it doesn't matter, i enjoy this activity.
I enjoy playing with the Live 365 station. It cost me a whole $25 for the station, and the listen without commercials feature.
Tonight i uploaded a couple hours of classic country, comedy and classic rock! We usually don't get listeners on weekends. But it doesn't matter, i enjoy this activity.
Back to the 50's thru 70's Classic Top 40.
ANYTHING, from 1955 thru the early 80's, should be featured on Classic Hits Stations / Oldies stations.
A great example would be WCBS 101.1 out of NYC. Just an incredible, full & appealing selection of music from mainly the 70's & early 80's, with some 60's and a touch of late 50's. And to top it off, they have music countdowns on Sunday Nights (low listenership), but hey..at least they do it!!
Kudos to internet stations doing the above!!!
A great example would be WCBS 101.1 out of NYC. Just an incredible, full & appealing selection of music from mainly the 70's & early 80's, with some 60's and a touch of late 50's. And to top it off, they have music countdowns on Sunday Nights (low listenership), but hey..at least they do it!!
Kudos to internet stations doing the above!!!
You're wrong...They do not get it at all. IF WCBS can get it, why can't others???? Seriously?
Just play the darn songs & believe me, more people (more than you think) will appeciate it & will find it appealing.
It's unfortunate that stations (like KRTH) only test a few hundred people, there are THOUSANDS upon TENS OF THOUSANDS of classic hits listeners out there...why not test ALL those people?? I'm sure the results will favor bigger playlists & more songs & hits that cover more time periods. You can't rely on the opinions of a couple hundred or so.
And test the target audience (35 - 55+), not younger folks who are unfamiliar with real classic hits.
Radio stations with limited, repetitive & selective playlists are boring & should either get a re-vamp or stay off the air! Times have changed...it's not the 90's anymore David. Listeners are more in favor of bigger selections, wider variety & features, not boredom.
And for now thankfully, Internet radio & WCBS will play a bigger variety of songs & hits from many years. Hopefully this will spread to the other major markets in the USA and bring relief to listeners ears!!
P
palalwanabe
Guest
Oldies76......Amen,Amen,Amen. Build them and they will come.
oldies76 said:
To do that, the cost would be around $125 to $150 million per test. That is 5 times what KRTH bills.
One tests the minimum number of persons that will achieve replicable results. If you test one hundred people, and then another one hundred, and the results are the same, each time, then you do not need more than 100 people and you may only need less than 100.
They will not test people over 55, as there is no revenue. They will not test people under35, as there is little audience. They test a sample of people who like KRTH and like 70's based oldies. For that, they need 100 or less people, but need to do it several times a year.
I am sure they test only 35-54. Nothing else makes sense.
Research is another thing you know absolutely nothing about. Study how sample sizes are determined and verified. Keyword: replication.
You guys may not want to hear it, but David E is absolutely correct
on his research and programming practices.
I will say this, though, there are 50s songs that test very highly with 35-54 year olds.
They're usually "anthem" songs/artists like Chuck Berry, early Elvis, Sam Cooke, Tequila,
La Bamba, etc...Not a long list, though.
Quit comparing KRTH and WCBS. Markets with different tastes and heritage. Compare old
WABC and KHJ playlists from the same week - very different!
on his research and programming practices.
I will say this, though, there are 50s songs that test very highly with 35-54 year olds.
They're usually "anthem" songs/artists like Chuck Berry, early Elvis, Sam Cooke, Tequila,
La Bamba, etc...Not a long list, though.
Quit comparing KRTH and WCBS. Markets with different tastes and heritage. Compare old
WABC and KHJ playlists from the same week - very different!
Thank you....I don't want to know! It's this research & programming practices that's suppressing most oldies & classics hits station's playlists.
Most stations have originally "brainwashed" its audiences by playing the same songs over and over again (1990's onward).
So when it's time for current testing, most will only choose the songs that these stations are already playing, therefore, keeping a similiar playlist year after year after year. People think these were the only big hits that ever existed and will choose them over and over again.
It's listeners that really know oldies & classic hits, that want more songs & larger playlists on air. And unfortunately it seems to be the far & few.
For some great reason, WCBS is bucking this trend and is going hogwild with it's selection (which as you know, I'm in favor of).
I remember my sister telling me back when she was a senior in high school, that one morning the local CHR station played "Louie Louie." Apparently, almost everyone heard it that morning before they went to school that day. And someone evidently had the bright idea to "rally the troops" and have everyone he knew call the station that day, and "vote" for "Louie Louie" to try to get it on the station's (usually boring) "top 9 at 9:00" countdown that evening. Well, anyway, it worked! Sort of! According to what my sister told me, the announcer claimed that "Louie Louie" actually qualified for the "top 9 at 9:00" that evening, but he didn't play it as part of the countdown, claiming that that was not what the countdown was for. He did, however, give it a spin either right before, or right after, the "top 9 at 9:00." The payoff? This was around 1986, so we are talking about kids born in 1969 or later, six years after "Louie Louie" was a hit! So don't tell me that kids will only listen to their own generation's music! People know and love good music, whether it's from their generation or not!
(I should point out that it was extremely rare for this station to play something so far removed from their format, much less to play it twice in the same day!)
(I should point out that it was extremely rare for this station to play something so far removed from their format, much less to play it twice in the same day!)
oldies76 said:
Research techniques are the same whether you are P&G developing Crest and Pampers long ago or a station finding out what to play.
Stations have tested since the 70's. And if a person likes a song not being played, they will score it just like they are instructed: "How much would you like to hear this song today." When the listener hears a song in a test, they score on like vs. dislike, and are not told to think about whether the song is being played on the radio. In fact, must tests are blind tests... the listener does not know what station they are for.
Only bad songs don't come back as positives.
When, over the years, you test 4 to 5 thousand songs, and only 500 come back positive, you realize the listeners are the ones who only want the most familiar and favorite songs.
When I was a teen, back in the late 50's, there were two Top-40 AM stations in my town. One played nothing but Top-40 and the other let the DJ's play other music in between the familiar Top-40 cuts. Guess which one eventually out-ranked the other?
Lesson for statisticians: people will listen to hear their familiar favorites as well as in anticipation of new music of the same or similar genre.
Second lession for statisticians and pollsters: there is no poll or other scientific survey which will uncover this anomaly.
PD's should be getting paid the big bucks for using their knowledge of their target market and adapting their playlist to reach that market. But knowing your market is not as easy as subscribing to a random sample of passive listeners.
Lesson for statisticians: people will listen to hear their familiar favorites as well as in anticipation of new music of the same or similar genre.
Second lession for statisticians and pollsters: there is no poll or other scientific survey which will uncover this anomaly.
PD's should be getting paid the big bucks for using their knowledge of their target market and adapting their playlist to reach that market. But knowing your market is not as easy as subscribing to a random sample of passive listeners.
Your right!! The younger crowd (kids to 20's) for the most part only know oldies (hits from the past) from what radio stations play today or what they have learned on their own, or what their parents taught them. These songs played on classic hits stations today are only a miniscule fraction of what was really popular in those days (50's, 60's, 70's or even the 80's). They were not alive during these years, for the most part.
The listeners that were alive during those years and heard the Top 40 stations then, know now what songs are "missing" from today's Classic hits stations. Most of these listeners are now (40 - 65+).
It's great & incredible that some of today's kids will listen to oldies, such as Louie Louie (1963) or the like.
It tell us that these songs are timeless and forever valuable to generations to come (hopefully).
landtuna said:
Sure there is. If you have followed the primaries on CNN or Fox cable nets, you will have seen that they use a dial in the hands of multiple registered voters to get a second by second read (called moment to moment in the trade) of how each voter feels about a speech.
The same technique is used on station music... listeners hear snippets of each song played, in the order they were played. Without exception, the big, highly familiar gold, the huge reccurrents and the superhits score highest. The lowest scores, with no exceptions, are for songs less than a few weeks old... new songs. They are unfamiliar, and there is no developed passion.
We also can see this in the granular data day after day in the PPM, and see it for our competitors, too. New/unfamiliar songs reduce the overall score, the intent to listen more, and will mean the difference if there is a similar competitor in the market with higher scoring songs and less new ones or unfamiliar ones.
Every research company has their particular method for determining the passion for each song... and most stations playing currents also do callout on frequent cycles as they know how dangerous unfamiliar music is.
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