oldies76 said:
A great example would be WCBS 101.1 out of NYC. Just an incredible, full & appealing selection of music from mainly the 70's & early 80's, with some 60's and a touch of late 50's. And to top it off, they have music countdowns on Sunday Nights (low listenership), but hey..at least they do it!!
And
WCBSFM is a
GREAT example of a station that
WORKS in terms of the oldies/classic hits format - it did back then and it does
ESPECIALLY today...
1) It respects the legacy but it also moves forward (plays a lot of songs that I had
NEVER heard the FIRST time around -
AND I LOVE IT ALL!)
2) The station plays a
LOT of songs that I never thought it would play, but you know what?
IT WORKS!!
3) The Sunday Night Top 20 Countdowns are a
PERFECT example of my first point -
RESPECTING the legacy (countdowns have
ALWAYS been such a
HUGE part of the station's history....) while moving
FORWARD (LOVED the 1983 countdown a couple of weeks ago!)
4) The Sunday Night Radio Greats are another legacy-respecting move - what's good here is that they're getting the guys who were there from the days of "
Top 40/Hit Moving/Music Grooving" radio, as I call it (guys like Big Jay Sorensen, Al Bandiero, Harry Nelson) along with the guys that the oldtime fans
EXPECT (Max Kinkel, Don K. Reed, Bobby Jay, Ed Baer)...
5)
MOST IMPORTANT (at least in my opinion) - they have the
RIGHT combination of DJs - the
CBSFM vets like Bob Shannon, Dan Taylor, Sue O'Neal, and Pat St. John - along with
GREAT people like
Rockin' Ron Parker, Broadway Bill Lee, Rick Stacey, "Brooklyn's Own" Joe Causi, Lenny Bloch, Jeff Mazzei - and it's a
GOOD THING!!
My point? That it's
NOT just the music that makes an Oldies/Classic Hits station work - but the
RIGHT combination of personalities as well...CBSFM has found the perfect blend...