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65.9... Congratulations WNOX?

The above post is the essentials of this human relationship between hunter and hunted in this Arbitron race. Gentlemen, we now have a truly competitive environment in the Knoxville radio market.
 
In general terms, The Frog now has lost #1 status with the under-25 audience, most women demos, and in men 35+. A combo buy of WJXB/WIMZ will generate more audience for less money. These are huge holes.

Large advertisers mostly buy 25-54. Small to mid size businesses have more 35 year old men owners that generally advertise on what they listen to. The stations with the most growth in these demos should have a pleasant summer.
 
Tennessee Cowboy said:
In general terms, The Frog now has lost #1 status with the under-25 audience, most women demos, and in men 35+. A combo buy of WJXB/WIMZ will generate more audience for less money. These are huge holes.

Large advertisers mostly buy 25-54. Small to mid size businesses have more 35 year old men owners that generally advertise on what they listen to. The stations with the most growth in these demos should have a pleasant summer.
Click to expand...

Make that "35 and older men owners".

And there's a reason more than a third of the audience is below the line. Maybe it's getting time to buy a couple of strong rim shots. Most of them should be hungry these days.
 
This week one of the stations whined to an ad agency that the other guys were 'too cheap' and it 'wasn't fair'.
 
Tennessee Cowboy said:
Maybe it's getting time to buy a couple of strong rim shots. Most of them should be hungry these days.
Click to expand...

My Spidey Sense is tingling. I suspect someone is jumping in ahead of me on this whole 'buy a rim shot' thing.
 
Tennessee Cowboy said:
Tennessee Cowboy said:
Maybe it's getting time to buy a couple of strong rim shots. Most of them should be hungry these days.
Click to expand...

My Spidey Sense is tingling. I suspect someone is jumping in ahead of me on this whole 'buy a rim shot' thing.
Click to expand...

Another Hispanic FM on the horizon?
 
secondchoice said:
Just think of all the money Citadel "saved" buy firing Ed Brantley and letting the 100.3 LMA go!!!
;D
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One would have to figure that several million dollars is walking across town and up Sharps Ridge as we speak.
 
Tennessee Cowboy said:
One would have to figure that several million dollars is walking across town and up Sharps Ridge as we speak.
Click to expand...

I wouldn't hold my breath for that.
 
Tennessee Cowboy said:
boogiecheck said:
I wouldn't hold my breath for that.
Click to expand...

More of an Old Kingston Pike karma watch.
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It was one thing when corporate canned Ed. It was something else altogether when a building full of people he was good to started treating him like the enemy.

It's taken about a year for the karma to start coming back.

/hope ya don't mind the additional clarification, boogiecheck
 
Indeed, Citadel corporate canning Ed Brantley was a colossally stupid mistake. And one which is now biting them in ye old rear end. So, now WIVK is on it's way down with key demographics. And compounded by the loss of the 100.3 LMA. Which basically means South Central and Journal can steal listeners and advertisers. Now, we have a less WIVK dominated market.
 
From looking at the last two books, I'm beginning to think that WIVK could use a new jingle package. It should sound like a church choir. And they can call themselves "The Holey Frog"
 
A couple of themes have been revealed in this thread. One is that we are watching a one-time dynasty dissolve as our market changes, probably forever. Another is that when a king dies, another takes the throne, and the uncertainty of the future is something all lovers of Knoxville radio will share just as we share the bittersweet fall of what was once the House of Dick under the leadership of stock-price-possessed corporate nincompoops who should have never been allowed inside a radio station.

There is much vitriol on this board against the Frog group, but who among us has not felt proud while watching WIVK win station of the year awards, even if we preferred to listen to (or even worked for) another station? The elder Mr. Dick, Denton, Brantley and company brought much attention to Knoxville radio, regardless of how the company has been viewed after selling out to a house of cards.

So now the crown will go to Journal or South Central. It may change hands frequently, maybe even passing back through Old Kingston Pike occasionally, but it is highly unlikely that any of the 3 clusters will ever sustain the dominance enjoyed for decades by WIVK, because, as stated above, times have changed in may ways.

I, for one, am thankful that Jim Dick, John Englebrecht, Johnny Pirkle and others resisted the corporate ownership in this market for so long. It had to end, sooner or later, but I am glad it has been later, because it is not a pretty sight.
 
The old dynasties of Dick, Denton, and Bradley are admired and revered on my end and will be forever. They left a full service to the community and were a part of our lives through many years. And were personal friends of mine. Citadel for a long time left the Frog alone for the most part and continued it, but they currently engender no love for me as a company, I do have friends who work or worked there.
 
Interesting thought: Cumulus hires Ed as its new GM. After a quick, relatively painless weaselectomy, karma returns to Old Kingston Pike.

Talk among youreslves...
 
Tennessee Cowboy said:
Interesting thought: Cumulus hires Ed as its new GM. After a quick, relatively painless weaselectomy, karma returns to Old Kingston Pike.

Talk among youreslves...
Click to expand...

The only way Storm Cloud could do this is to "re" LMA 100.3. If 100.3 was up for grabs, who says Cumulus "bids" the most. Cumulus will have a lot of debt. Cumulus might want to LMA or sell some of it's stations in smaller markets to pay down debt from the Citadel deal.
 
Here's another one: Cumulus comes in like The Borg on Star Trek The Next Generation. Resistance is futile. All are assimilated and work for the good of the hive.

Discuss.
 
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