I don't quite understand why. I know many years ago, when 740's towers were on Catalina Island, they had decent coverage over most of San Diego. Back then, I can see how radios with poor selectivity might have some trouble separating 740 and 760 in SD. But after 740 moved to inland O.C., their signal is barely audible down here (except right near the coast). The signal dropoff in San Diego was so bad, they eventually bought AM 1240 to serve as a San Diego simulcast. And... we have other Southern California daytime-power 50kw AM's spaced only two channels apart (690/710, 1070/1090, 1150/1170). So why not 740/760?
In much of the world where the 10 kHz separation is standard, stations are licensed in the same market every 20 kHz.
690-710-730 are three Mexico City stations. They have been on those channels for over 60 years, and did not interfere with each other.
I owned two stations in Quito that were on 570 and 590, and in the same market there were also stations on 550, 610, 640, 660 (mine) and 680 as well. There were also ones on 700, 720, 740, 760, 785, 805 (another of mine), 835, 860, 880, 900, 920, 940, 960, 990, 1020, 1070, 1090, 1111, 1140, 1160, 1180, 1210, 1245, 1280 and 1310 and so on up the dial.