Has nothing to do with Cats's unchallenged on-air boasting of planning to buy stations all throughout New England to simulcast WABC. Because that's not going to happen unless he can find more WRCRs that the general public doesn't care about and are willing to give away on the cheap.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
770 WABC Number 1 ?
- Thread starter Always interested
- Start date
I agree, their recent ratings success has nothing to do with the airing of those intentions. I further agree he likely will be strategic in deciding what stations to buy, if any. He seems to be doing more with syndicating his on air talent at the moment.
Maybe he should invest in shortwave. Even a band that nobody listens to anymore will have more listeners than WRCR.
MacjT
Banned
Cats wants a single message to the conservatives , kinda rounding up the sheep to listen to one voice.
However i don't think every conservative in the NE will like a NYC/ Pro Israel-centric radio station.
I mean I live in Texas and am getting tired of the NYC mayoral talk. It's exhausting.
However i don't think every conservative in the NE will like a NYC/ Pro Israel-centric radio station.
I mean I live in Texas and am getting tired of the NYC mayoral talk. It's exhausting.
... in reaching listeners in ages that 95% or more of ad agency campaigns do not buy.
I believe that there is enough fringe money in the NYC ad market to make a 55+ target audience moderately viable. But nearly all agency buys will focus on some portion of the 18 to 54 age range, and the media buyers and planners will not even notice WABC. But there may be enough local agencies with local clients as well as local direct accounts that have more flexibility and fewer buying "rules" to make WABC profitable and sustainable.
Further, the owner is, shall we say, well connected in The City. He can directly deal with friends and acquaintances and promote his own station. Not every ad buy is based strictly on some rules or restrictions that keep ad buyers from considering WABC. There are no laws or restrictions as to how an advertiser may spend their ad budgets.
Which is a problem with Red Apple syndicating EVERY WABC program.
And it will be a problem if Catsimatidis follows through on his plans to purchase more stations. Not many listeners outside of downstate New York care about New York City issues, let alone will want to hear about them.
I'd include Northern NJ and Fairfield County, CT too. So many people commute into NYC from those areas they will be affected (in some way) by whoever is the next mayor. So many people from NJ or CT come into the city for entertainment, sports or to visit friends or relatives that they'll also pay attention. But beyond the NYC exurbs (possibly including Putnam, Orange and northern Rockland counties), you're right, the vast majority couldn't give a crap about the big bad city. It's no more than a curiosity to them, and Cats can buy every AM in the northeast and he'd still have a network of dead air for those other folks.
K.M. Richards
Program Director, The Eighties Channel™
Maybe. if the strides are all in unsaleable demos, Cat is propping it up with his own $$$.
Nor will some even notice any broadcast radio, unfortunately.
I mean I can't imagine renting out a few WRMI or WWCR transmitters being that terribly expensive by comparison.
Remember that the NYC radio Metro Survey Area includes lots of NE NJ and part of Fairfield County, CT. So most will have considerable interest in what happens in Manhattan and the Boroughs, because the economies of the whole area are intertwined.
That has always been the case... going back over 70 years.
In the 60's, many accounts abandoned radio to buy television. A couple of decades later, things like MTV made some advertisers think, again, that radio was "over".
The biggest issue for radio is that it is hard to buy, even with deals with the larger group operators; no group has the same format on a station in every market. So agencies have to buy, with lots of paperwork, individually, every market they want their campaigns in. It is so much easier to buy national TV and cable services as well as web media that covers the whole country.
They got to keep on moving.
When I posted that they were number 1 on Long Island my intention was to show that They have been saying they are number one here & there and up till now there was no documented proof. But now The June ratings documents they are actually number 1 somewhere. I’m well aware that the 6+ ratings are merely Window dressing & they are not reaching profitable Demographics
Look at the Nassau/Suffolk market and WABC is number 1 in that. New York market they are in the top 10 (number 9 ranked). So the station isn't doing badly since they added Oldies on the weekend and that's a perfect mix.
That's the 6+ topline, which is basically meaningless for advertisers as explained above by David.
Chances are that WABC's 25–54 numbers aren't really that great at all.
Oldies on Saturday nights has next to nothing to do with the topline numbers, that's all coming from the hardline conservative/paleoconservative talk during the weekday.
Thanks for replying. I also posted that they we’re number 1 on Long Island a few days ago on this board. But I was greeted Rudely by other Members saying it didn’t matter, they didn’t reach the key Demographics. All I posted is that 770 WABC was Number 1 one on Long Island 🏝️. I started this thread asking where & when were they number 1. So this ratings book I got my answer 😂😂😂😂
Honestly, that says as much about the political makeup of Long Island as anything. They're surely #1 in Staten Island too.
MAGA politics rules in both Nassau and Suffolk counties. Those listeners are the ones driving WABC to their take-with-a-grain-of-salt "success".
K.M. Richards
Program Director, The Eighties Channel™
I think I should make a point here.
When anyone draws conclusions from the 6+ numbers -- good or bad -- there will always be someone here who will dismiss that opinion. If it's not me, it will be David. Or Big A. Or Nathan. Or Mike Hagerty. Or Lance!
In fact, the fastest way to prove you are an outsider is to claim the 6+ numbers (or 12+, in diary markets) have any real world meaning. There are probably lurkers who, instead of correcting the misinterpretation, laugh behind your backs at your apparent naïvete.
There is one good use for the 6+ numbers for discussion purposes. They are a good reference point for asking, based on those, how well a station is doing in its target demographic. There is usually someone here with access to the demo breakouts who can answer that without breaking Nielsen's proprietary data restriction.
But trying to measure a station's success by those? As I said, laughable.
When anyone draws conclusions from the 6+ numbers -- good or bad -- there will always be someone here who will dismiss that opinion. If it's not me, it will be David. Or Big A. Or Nathan. Or Mike Hagerty. Or Lance!
In fact, the fastest way to prove you are an outsider is to claim the 6+ numbers (or 12+, in diary markets) have any real world meaning. There are probably lurkers who, instead of correcting the misinterpretation, laugh behind your backs at your apparent naïvete.
There is one good use for the 6+ numbers for discussion purposes. They are a good reference point for asking, based on those, how well a station is doing in its target demographic. There is usually someone here with access to the demo breakouts who can answer that without breaking Nielsen's proprietary data restriction.
But trying to measure a station's success by those? As I said, laughable.