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89x heating up.

M

Matt8650

Technically, this is a Detroit board, but 89x is programmed to Detroit too, so I should be able to proceed. One thing I have noticed in Detroit's radio ratings is how well 89x is doing, and it's not just the fact that they have been able to fight off any competition. In May's ratings book, 89x had a 3.9 share with a cume of 641,400. now, why is this important? When 93.9 went AAA again in 2006, 89x sort of began competing with 101WRIF. I have never really believed those two stations competed against each other. But in some way I suppose they do, and if so, the two stations have the same rating in May(3.9) with WRIF having the higher cume 697.200 to 641.000. My question is this: Why has 89X gotten so close to the 'RIF? is 106.7's position between 94.7 and 101.1 helping 89x gain listeners who don't want to listen to Classic Rock? Does the fact that 89x pretty much beats most stations to new Alternative music, which has turned into crossover Hit music(in some cases)? I think this is important because if 89x kept it going, and passed the 'RIF, they could be top ten in the market. and considering, the Can-Con regulations they have to meet, being able to meet that requirement, and still hitting it big with new stuff is no small feat. What do you think? As usual, all replies are welcome, regardless if you agree or not. Stay cool out there.
 
89x does so well because they play what Detroit's 18-35 demographic WANTS. I've gotten out of a lot of the Active stuff they play, but if you look at their Facebook or listen to their requests, they are playing what their audience wants to hear. Live DJs who are all (I believe) from Metro Detroit and know Detroit. All of the free shows has helped them to connect with their audience. The Can-Con hasn't hurt them a bit, as they play artists who fit in well with their playlist and it helps them to establish artists before WRIF (or any other American station) gets them, Theory Of A Dead Man and Three Days Grace being two examples. Being the first to play Gotye and Fun has also helped them to achieve credibility with the CHR crowd, too. Overall, I think their success is a product of their commitment to being a great locally-focused radio station and being the first to jump on music.
 
I agree with you on pretty much everything. So would you say that has turned into ratings and higher cume? because not too long ago, 89X had a 3.4, 3.2, and now as I pointed out, they are on the precipice of the top ten in the ratings, and we know who has owned those spots as of late.
 
I have to say correct also!
People like me who don't want to hear the burned out classic rock that 94.7,106.7 and some what 101.1 play's!
Now 101.1 is my station but 94.7 & 106.7 I can care less!
 
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