A
Aramondo
Guest
> Sorry, I didn't necessarily mean public service in the
> manner you mean. I just mean when they used to have live,
> local programming, live dj's and hosts most or all of the
> day, real local news (not someone reading headlines from the
> paper) and when they used to play albums/CD's instead of
> punching them from a computer playlist.
Understand.
> Commercial radio will always be for a profit, that's the
> nature of the business. But they could do a much better job
> for their customers.
I think we need to agree on who or what the customer is. I think the customer is the advertiser. I think the product is the listener. The format, promotions, features, etc., are the tools that make the product. Then we sell the product to the customers. That, I think, would help to explain why "public service" is not really a consideration.
> manner you mean. I just mean when they used to have live,
> local programming, live dj's and hosts most or all of the
> day, real local news (not someone reading headlines from the
> paper) and when they used to play albums/CD's instead of
> punching them from a computer playlist.
Understand.
> Commercial radio will always be for a profit, that's the
> nature of the business. But they could do a much better job
> for their customers.
I think we need to agree on who or what the customer is. I think the customer is the advertiser. I think the product is the listener. The format, promotions, features, etc., are the tools that make the product. Then we sell the product to the customers. That, I think, would help to explain why "public service" is not really a consideration.