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92.1 Format Leak...

> Sorry, I didn't necessarily mean public service in the
> manner you mean. I just mean when they used to have live,
> local programming, live dj's and hosts most or all of the
> day, real local news (not someone reading headlines from the
> paper) and when they used to play albums/CD's instead of
> punching them from a computer playlist.

Understand.

> Commercial radio will always be for a profit, that's the
> nature of the business. But they could do a much better job
> for their customers.

I think we need to agree on who or what the customer is. I think the customer is the advertiser. I think the product is the listener. The format, promotions, features, etc., are the tools that make the product. Then we sell the product to the customers. That, I think, would help to explain why "public service" is not really a consideration.
 
> I think we need to agree on who or what the customer is. I
> think the customer is the advertiser. I think the product is
> the listener. The format, promotions, features, etc., are
> the tools that make the product. Then we sell the product to
> the customers. That, I think, would help to explain why
> "public service" is not really a consideration.
>

Spoken like a true sales person. From the programming side...The product is the sound of the station which needs to be sold to the listeners and the clients, especially if you don't pay for Arbitron books.
 
> Spoken like a true sales person. From the programming
> side...The product is the sound of the station which needs
> to be sold to the listeners and the clients, especially if
> you don't pay for Arbitron books.

That may sound like a salesperson talking, but I'm not one. Not even close.

If the sound of the station is the product and the listener is the customer, then a potential new homebuyer goes to a contractor and the contractor sells him a hammer.

Because if the listeners are the customers then their checks must still be in the mail.

No big robot welding machine, no cars rolling off the assembly line. No cars for sale, no customers to buy them. Our sound is our big robot welding machine. If our big robot welding machine is a good one, we make lots of listeners. If we have enough of the kind of listeners advertisers (customers) want, they buy them from us. Or at least get a chance to mention what it is THEY sell to what it is WE sell.
 
with all the promotion and what have you, it almost seems as if they were going to stay all-christmas forever..... hmmm.... now THAT would be interesting.



> The "some form of" AC I was referring to was more like a
> Magic 93ish format or an EZ format, not smooth jazz. I
> should have been more clear with the original posting.
>
 
Having worked in this radio market for years albeit long ago, and reading these posts for years, Their is no other conclusion then to register and post. I do have a acute ear for this market, and with that being said, the only choice for success in the formats for this radio market is NEWS TALK FM. The format choices currently offered are an utter embarrasment to anyone driving through this area or having to live within it. The constant regurgitation of the same songs, air talent (some older and deader than WARM's Transmitters tubes) is too much to handle. The choices for someones ears other than internet radio are painful to say the least. Therefore it is my humble and simple conclusion that the only format that has a chance to work and actually bring this anemic market to life would be NEWS TALK FM. Unfortunatly............you can put your kids on the market with this one.....it will be something we dont need with voices that will dissapoint you beyond your wildness dreams. Welcome to NEPA Radio. "The Land that Time Forgot"
 
> > How soon they forget. It wasn't that long ago---4, maybe
> 3
> > years??---that Citadel aborted their "cutting edge" FM
> > Z-Talk format. Remember they had Bob & Tom---Opie &
> Anthony
> > (I was listening the day of the infamous SEX IN CHURCH
> > incident). That radio station was touted as being the
> > leading edge of a new movement that would revolutionize
> the
> > market. HAH!!!! How long did it last before they pulled
> > the plug.....two books?????
> > Let's take a realistic look at this. What worthwhile talk
>
> > show host is available that hasn't already been tried and
> > dumped in this market? Hey, the guy who played the
> securtiy
> > cheif on Babylon 5 has HIS own talk show now!!! Let's get
> > him!!! Hey, what the hell...Imus has been dumped and
> picked
> > up three separate times.
> > HMMMMM nobody worth listening to? Lets use our own
> > newspaper resources and connections and start our own
> > cutting edge news/talk format on FM!!!
> > NAHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH
> > Like I said before, that means we'd actually have to hire
> > and pay people to work here.
>
> Of course it didn't work... they didn't promote it, unless I
> missed a billboard in Olyphant or Jermyn.
>
I've realized that ideas that work in other markets(syndication, etc.) don't fly really well in NEPA. and on a billboard note,there was a large z-talk billboard on the cross valley expressway in kingston with opie and anthonys faces on it. I thought it was odd because during that time I traveled to New York and Philly heavily during that period and never once saw a billboard in those markets. and these are markets where these talk shows did well.
 
> ...I do have a acute ear
> for this market, and with that being said, the only choice
> for success in the formats for this radio market is NEWS
> TALK FM. (SNIP)

> Unfortunatly............you can put your kids on the market
> with this one.....it will be something we dont need with
> voices that will dissapoint you beyond your wildness dreams.
> Welcome to NEPA Radio. "The Land that Time Forgot"

I guess even when you wash out of the business, you still retain the unchecked ego?

I wish there were an FM Talk station too, I can agree with that.

And I think the part of your post about "The Land that Time Forgot" is not a little bit ironic. Looks like it forgot you too. Opinions, they say, are like a _ _ holes, everybody has one. You're entitled to yours. You should know that it comes off only as bitter. Look at it this way, you didn't make it in Scranton. How's that for "wildness dreams"?
 
>>
> I guess even when you wash out of the business, you still
> retain the unchecked ego?
> And I think the part of your post about "The Land that Time
> Forgot" is not a little bit ironic. Looks like it forgot you
> too. Opinions, they say, are like a _ _ holes, everybody has
> one. You're entitled to yours. You should know that it comes
> off only as bitter. Look at it this way, you didn't make it
> in Scranton. How's that for "wildness dreams"?
>
Well, Well, Well
Apparently being stuck in Scranton means you can retain the childishness of a weekender who talks behind all the full-timers backs.
I'm not here to defend Steve or anyone else for that matter, but NEPA radio really IS "The Land That Time Forgot."
Any of us who have worked in other markets around the country and have either returned to the area of come here for the first time have the perspective of those who have never left. The fact remains:
Radio here is at least ten years behind the rest of the country in spite of the advent of the corporate formats. Things that work everywhere else flop here.
Things that flop everywhere else work big here.
 
> Well, Well, Well
> Apparently being stuck in Scranton means you can retain the
> childishness of a weekender who talks behind all the
> full-timers backs.

I don't know what that means. Is that a shot at Otis or Steve or just some rambly negative remark?

> I'm not here to defend Steve or anyone else for that matter,
> but NEPA radio really IS "The Land That Time Forgot."
> Any of us who have worked in other markets around the
> country and have either returned to the area of come here
> for the first time have the perspective of those who have
> never left. The fact remains:

Oh wait, someone who has worked elsewhere about to impart some wisdom here...

> Radio here is at least ten years behind the rest of the
> country in spite of the advent of the corporate formats.

For instance???...because if it really is TEN years behind the REST OF THE COUNTRY (big country...guess you also worked Podunk?), citing examples should be easy enough for us shoeless natives who still think electricity is a fad.

> Things that work everywhere else flop here.
> Things that flop everywhere else work big here.

Just a few more examples here ought to shut me up.

If you took a minute to realize and attempt to understand the unique nature of markets that are influenced more by their history, their heritage, their ethnic background, etc., instead of big markets that are overwhelmed and thus, influenced more by a large, homogenizing, melting pot population, it wouldn't be too hard to figure out why this market is unique. But you've worked in other markets, who am I to tell you to try a little thinking?
 
> > Well, Well, Well
> > Apparently being stuck in Scranton means you can retain
> the
> > childishness of a weekender who talks behind all the
> > full-timers backs.
>
> I don't know what that means. Is that a shot at Otis or
> Steve or just some rambly negative remark?
>
> > I'm not here to defend Steve or anyone else for that
> matter,
> > but NEPA radio really IS "The Land That Time Forgot."
> > Any of us who have worked in other markets around the
> > country and have either returned to the area of come here
> > for the first time have the perspective of those who have
> > never left. The fact remains:
>
> Oh wait, someone who has worked elsewhere about to impart
> some wisdom here...
>
> > Radio here is at least ten years behind the rest of the
> > country in spite of the advent of the corporate formats.
>
> For instance???...because if it really is TEN years behind
> the REST OF THE COUNTRY (big country...guess you also worked
> Podunk?), citing examples should be easy enough for us
> shoeless natives who still think electricity is a fad.
>
> > Things that work everywhere else flop here.
> > Things that flop everywhere else work big here.
>
> Just a few more examples here ought to shut me up.
>
> If you took a minute to realize and attempt to understand
> the unique nature of markets that are influenced more by
> their history, their heritage, their ethnic background,
> etc., instead of big markets that are overwhelmed and thus,
> influenced more by a large, homogenizing, melting pot
> population, it wouldn't be too hard to figure out why this
> market is unique. But you've worked in other markets, who am
> I to tell you to try a little thinking?
>
Pretty cogent thoughts for a guy who is going to try and
deep fry a 30 pound turkey today!!!
Yonkstur
 
> Pretty cogent thoughts for a guy who is going to try and
> deep fry a 30 pound turkey today!!!
> Yonkstur

LOL...yeah, what's the number for 911?
 
NEPA Stone Age Remarks

> >>
> > I guess even when you wash out of the business, you still
> > retain the unchecked ego?
> > And I think the part of your post about "The Land that
> Time
> > Forgot" is not a little bit ironic. Looks like it forgot
> you
> > too. Opinions, they say, are like a _ _ holes, everybody
> has
> > one. You're entitled to yours. You should know that it
> comes
> > off only as bitter. Look at it this way, you didn't make
> it
> > in Scranton. How's that for "wildness dreams"?
> >
> Well, Well, Well
> Apparently being stuck in Scranton means you can retain the
> childishness of a weekender who talks behind all the
> full-timers backs.
> I'm not here to defend Steve or anyone else for that matter,
> but NEPA radio really IS "The Land That Time Forgot."
> Any of us who have worked in other markets around the
> country and have either returned to the area of come here
> for the first time have the perspective of those who have
> never left. The fact remains:
> Radio here is at least ten years behind the rest of the
> country in spite of the advent of the corporate formats.
> Things that work everywhere else flop here.
> Things that flop everywhere else work big here.
>

First let me say that I did not "wash out" of the business. I choose to leave the profession on my own. In fact I had many other opportunities in many places around the country at that time I decided to leave broadcasting. I left the broadcasting profession because as those who have or currently do work in the business you are either " too good for the market" and hence your PD hates you and is jealous of you so your fired or run out of town. Or your not good enough and you have to move on. Or the money is just so bad that you tire of pork and beans. Basically the business is like a Carnival moving from town to town. My remarks on NEPA radio are found on experience and observation. Having worked in other markets around the country DOES give me the ability to make a sound assesment of Radio in this region. Still my remarks remain the same that this is "The Land That Time Forgot".
Does this mean everyone here in radio "sucks" certainly not! Does this mean I am some sort of "Radio Guru"? Certainly not! What it does mean is simply this. For some unknown reason, which If I told you all I would be stoned and banned, but for some unknown reason radio in "this" market is really behind, way stale, and a "dreadful" bore. And, here's the big one coming in 3 2 1 if you ever tried to bring it around you are banished because the driftwood who control it would have their little empire threatned. Hence its safe to keep it in the "stone age". And this is the reason why NEPA radio is really bad radio. What a shame but it is a snapshot of what makes this region a very gray indeed atmosphere. Oh yeah, I live here too, so I can relate to time warp lifestyles. After all where does a morning man, afternoon drive guy and nomadic talker get to stay on the same market for years and years and years............. you got it!
 
Re: NEPA Stone Age Remarks

> First let me say that I did not "wash out" of the business.
> I choose to leave the profession on my own. In fact I had
> many other opportunities in many places around the country
> at that time I decided to leave broadcasting. I left the
> broadcasting profession because as those who have or
> currently do work in the business you are either " too good
> for the market" and hence your PD hates you and is jealous
> of you so your fired or run out of town. Or your not good
> enough and you have to move on. Or the money is just so bad
> that you tire of pork and beans. Basically the business is
> like a Carnival moving from town to town. My remarks on
> NEPA radio are found on experience and observation. Having
> worked in other markets around the country DOES give me the
> ability to make a sound assesment of Radio in this region.
> Still my remarks remain the same that this is "The Land
> That Time Forgot".
> Does this mean everyone here in radio "sucks" certainly not!
> Does this mean I am some sort of "Radio Guru"? Certainly
> not! What it does mean is simply this. For some
> unknown reason, which If I told you all I would be stoned
> and banned, but for some unknown reason radio in "this"
> market is really behind, way stale, and a "dreadful" bore.
> And, here's the big one coming in 3 2 1 if you ever
> tried to bring it around you are banished because the
> driftwood who control it would have their little empire
> threatned. Hence its safe to keep it in the "stone age".
> And this is the reason why NEPA radio is really bad radio.
> What a shame but it is a snapshot of what makes this region
> a very gray indeed atmosphere. Oh yeah, I live here too, so
> I can relate to time warp lifestyles. After all where does
> a morning man, afternoon drive guy and nomadic talker get to
> stay on the same market for years and years and
> years............. you got it!

Well, the disjointed thoughts, the fractured sentence structure, and the abundant malapropisms notwithstanding, I guess I owe you an apology. No bitterness there.
 
Re: NEPA Stone Age Remarks

>
> Well, the disjointed thoughts, the fractured sentence
> structure, and the abundant malapropisms notwithstanding, I
> guess I owe you an apology. No bitterness there.
>

Otis, I surrender because your reply uses to many words that I dont understand and
I dont know where to look them up. It would take to long. So You win. Im and old dope, your right I cant put a sentence together and stuff. Your very smart person. I am silly old man. I except your apology even though I dont think you owed me one.
Maybe we can chat sometime about WNEP and their obession with Schuykill county and why they dont serve the TSA for whom their advertising dollars are spent. But thats for another time. And another unique trend of NEPA that blows my silly old backwards mind. Gotta run its snowing.....oops I mean "storming" gotta get some T-paper bread and milk and Watch Tom Clark talk about Renova and places far away while I buy things from the local sponsers.
 
Re: NEPA Stone Age Remarks

> Otis, I surrender because your reply uses to many words that
> I dont understand and
> I dont know where to look them up. It would take to long.
> So You win. Im and old dope, your right I cant put a
> sentence together and stuff. Your very smart person. I am
> silly old man. I except your apology even though I dont
> think you owed me one.
> Maybe we can chat sometime about WNEP and their obession
> with Schuykill county and why they dont serve the TSA for
> whom their advertising dollars are spent. But thats for
> another time. And another unique trend of NEPA that blows
> my silly old backwards mind. Gotta run its snowing.....oops
> I mean "storming" gotta get some T-paper bread and milk and
> Watch Tom Clark talk about Renova and places far away while
> I buy things from the local sponsers.

Biting.

Goodbye.
 
> But you've worked in other markets, who am
> I to tell you to try a little thinking?
>
Glad to see you know your place.
 
> Glad to see you know your place.

Do you mean, "I know you are, but what am I?" You probably picked up a snappy retort like that working in other markets?

More importantly, a little bit light on those examples I asked about...
 
>
> > Things that work everywhere else flop here.
> > Things that flop everywhere else work big here.
>
> Just a few more examples here ought to shut me up.

Here's two Howrad Stern and Jumpin' Jeff
>
> If you took a minute to realize and attempt to understand
> the unique nature of markets that are influenced more by
> their history, their heritage, their ethnic background,
> etc., instead of big markets that are overwhelmed and thus,
> influenced more by a large, homogenizing, melting pot
> population, it wouldn't be too hard to figure out why this
> market is unique. But you've worked in other markets, who am
> I to tell you to try a little thinking?

I have to agree with you on the uniqueness thing. I have dealt with way too many people who come from out of the market with national research in hand and brilliant ideas that worked elsewhere, but always flop here.And I've watched "local yokels" who defied their high paid consultants or even "gasp" worked without a consultant succeed. I have also found IMHO that most radio that "works" in big markets just plan sucks. Maybe I'm just another hanna. Oh and in defense of the locals who say tree instead of three...isn't funny that "tree" is the military phonetic way to say 3? Yet another result of the melting pot in this area that learned to speak the English language the hard way, by being thrown into the fire. Why are the Indians learning English and the Americans have to learn Spanish? Soon we'll be saying tres.
 
> > Glad to see you know your place.
>
> Do you mean, "I know you are, but what am I?" You probably
> picked up a snappy retort like that working in other
> markets?
>
> More importantly, a little bit light on those examples I
> asked about...
>


Yeah, I have to say I was far too full of turkey to try to come up with something snappy. I have to agree with everything Gene Klein said. That has been my experience as well. Stern....#1 everywhere else...but here. And I will go you one more than Jumpin' Jeff....Rocky & Sue! #1 here....couldn't survive in Florida. And I understand the uniqueness of this area. My own parents were immigrants. I will ask you the same question I asked someone else in this forum----why the defensiveness? Why the anger? You (and others on this board) seem to post responses with such vitriol that you seem to enjoy an argument and provoking a fight. I don't blame The Duke for not coming back. I may not, either.
CAN'T WE ALL JUST GET ALONG?
 
> Yeah, I have to say I was far too full of turkey to try to
> come up with something snappy. I have to agree with
> everything Gene Klein said. That has been my experience as
> well. Stern....#1 everywhere else...but here. And I will
> go you one more than Jumpin' Jeff....Rocky & Sue! #1
> here....couldn't survive in Florida. And I understand the
> uniqueness of this area. My own parents were immigrants. I
> will ask you the same question I asked someone else in this
> forum----why the defensiveness? Why the anger? You (and
> others on this board) seem to post responses with such
> vitriol that you seem to enjoy an argument and provoking a
> fight. I don't blame The Duke for not coming back. I may
> not, either.
> CAN'T WE ALL JUST GET ALONG?
>
Here's a couple more---
FM News/Talk: Tried here/Failed here/Big everywhere else
Smooth Jazz: Not tried yet/Would most likely fail/Big everywhere else

And YEAH----------------some of you clowns DO have awfully THIN skin and an awfully BIG chip your shoulders. WTF???????????
 
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