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92.1 Stunting Now
- Thread starter Big D
- Start date
Thought "The New 92" would've been it with the amount of effort put into the IDs. "Crusty 92.1" was one of the worst station names I've ever heard, but also sounded polished enough that they would've stuck with that. They already did all-80s a few years ago, the stuff they're playing now is extremely repetitive as was the 80s they did a few weeks ago (heard Never Gonna Give You Up and Fight for Your Right to Party about 3 times over the past day!) Weren't the new owners supposed to take over on the 1st?
While this was fun, I feel like I did when one of my high school girlfriends couldn't decide if she wanted to date me or not. I've simply stopped listening. While it was fun for a few weeks, it's pretty silly at this point.
Maybe I'm being "too serious" and I need to lighten up but I've stopped trying to understand or make sense of what they're doing.
The new owners were supposed to take over on the 1st.
The shutdown has nothing to do with it. The LMA was scheduled to commence on 10/01. This does not require approval.
Sometime today they went back to songs with "rock" in the title with variations of "What's going on?" in between.
D
Drummerskip
Guest
I'm fairly new to this forum and love the discussion. I thought I would e-mail Lotus through their website and I got a quick response. The confirmed that the new AM will be Spanish sports (ESPN Deportes, no doubt) which will sign on early next year. In my reply back to them then went on to confirm the FM (KMJE) will be running a Spanish Music format in a few weeks. I realize Lotus primarily does Spanish but do we really need more spanish in this market?
Surprise surprise! There may be a lot of stations in town but keep in mind that not one station covers the market well. They're all reach-in's unless I'm mistaken. 92.1 is yet another reach in for Spanish programming in the market.
I remember the KZSA call sign quite well.
Did a little bit of research and forgot about a few of these experiments.
Flash 92.1 (KXCL) -- 80's Hits -- August 1, 2005 - January 5, 2007
Bob 92.1 (KBDB) -- Adult Hits -- March 15, 2005 - August 1, 2005
Real Country 92.1 (KREL) -- Country - November 17, 2003 - March 15, 2005
FYI: 92.1 held the KZSA call sign from 1992-2004 when it was flipped to country.
How does Spanish music formatted stations bill in Sacramento? I'm betting they want to go against Entravision. With that signal (92.1) doing well to the south, they'll probably make for healthy competition against KXSE 104.3.
They won't have a chance against KRCX 99.9, especially against the 99.9 Buttes site.
EDIT: I forgot about 97.9.
EDIT #2: And 94.3 Sheesh
I'm starting to rethink my post entirely, maybe not so healthy.
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Makes no sense to me in a predominantly all caucasian english speaking area with an average income (assuming they are working these days). [I live in Placerville]. A foreign language station ought to fly like a paperweight to success. Two formats jump out at me that make sense for this signal. A classic country format or a conservative A.C. format loaded with gold power tracks. Stuff from Neil Diamond, Barbra Streisand, The Beatles, Motown, Hall & Oates, blended with softer ballads of today may be a better sell with local businesses. National agencies aren't going to care about a rim-shot operation with a paper thin signal 40 miles away. 92.1 does okay on the average car radio but falls short of reaching the nine-dollar clock radio in a Sacramento office cubicle. I would concentrate more on Placerville / El Dorado County and leave the Sacramento Class B's to handling the Capital Region. Just my opinions of course. We welcome yours! ;-)
Again, it makes n sense to jump to that conclusion.
The quote was "Spanish music format in a few weeks", not Mexican music. Spanish is a language or to describe people from Spain. Mexican is someone or something originating from Mexico. You are lumping all Spanish Language radio stations into one format which makes about as much sense as lumping KSFM and KDND into with KNTY and KNCI and calling it an English format station.
KLMG 97.9 is a Spanish language rhythmic CHR station... Spanish version of KSFM
KXSE 104.3 is a Spanish language Variety Hits station. Spanish version of KQJK.
KGRB 94.3, KRCX 99.9 and KCFA 106.1 are Regional Mexican which generally describes a cross section of hit music popular in various regions of Mexico. These stations play a various mixture Banda, Ranchera (Country), Mariachi, Grupero and Norteña.
What Sacramento is missing is a Spanish AC station. Lotus programs a few.
Sadly, local radio in a small town is less profitable than targeting a much larger area with an Ethnic focus (even on a marginal signal).
Classic country hardly ever works and gets lousy numbers, even in a "Country hotbed" like Bakersfield.
An older skewing 55+ radio station will attract no national advertizing, may get some local advertisers. Surprisingly enough, it will make more money selling in the national arena with a Spanish language format.
I do find it depressing that the older demos are not attractive to advertisers and that local radio get's pushed out of the way when it's near a more attractive large market. Older listeners are not easily to change brand loyalty. It's a sad reality. For example, I'm nearly 50 and would never switch from Pepsi to Coke because of a clever ad.
I'm in no way anything close to a Conservative. Please note that regulation forcing a Placerville station to program to El Dorado County could be perceived be a liberal idea. Forcing radio stations to program to an older demo when there is no money to be had, could be also perceived as a liberal idea. A Pacerville station chasing dollars in the much larger Sacramento Market is Capitalism. Follow the money, it's just good business. A station that serves a community 40 miles away with a marginal station is using a loophole to get around serving its local market.
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