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92.3 amp radio?

W

whatsnew5000

While there have been announcements about this for over a month now, all throughout the week, 92.3 NOW has been stating the following liner between each of their songs with less DJs between songs:

"Get ready New York, win $1,000 every 9 minutes. Set your alarms for Thursday at 12 noon."

Based on this and being this weekend being a big weekend for radio stations around the country to flip or modify their station, is 92.3 AMP Radio finally here?

As a side note, word has been going around that, the station has let go some if not all of current staff on air right now.

Any thoughts?
 
I was going to say something about that promo....however, I do not see 92.3 getting any better once this "Amp Radio" brand is launched. To save the hassle of spending more money promoting another brand of the same polished turd playlist they will have, why not just tweak 92.3 to CHR/Dance and keep it as the Now brand and leave it at that? Most of the mixshow DJ's create their own mixes anyway, why not promote those mixes of Top 40 they produce on a weekly rotation basis? Or if they really want to save money and since most markets are abandoning the AM band, just have WINS on 92.3.
 
To answer your question, CBS, like most other radio corporations, are trying to keep traditional radio alive. Z100 has a turd playlist just as KTU and other Top 40 stations these days. Gone are the days where the traditional radio was a place to listen to music on an enjoyable level. When the most popular song in the USA is played a combined 17,000 times, Top 40 is a turd format. It needs to blend the best of hit music and classics as well in order to make Top 40 enjoyable. Play music you don't often play as well as music that's popular. Make the experience similar to what's on Pandora, Spotify, and iTunes Radio. The most a song should be played is perhaps 40 to 50 times a week.

The reality is these stations are working with music labels even more to make artists a crap load of money. Cumulus Radio has done it with Country with their Nash; they're continuing to do so. CBS Radio is doing it with AMP Radio. Please read this post for more information.

It takes on a basic level how stations are trying to brand to make their station better. Will Amp make the station better? I think it'll make it more professional. If you go with a dance format, it's gotta be dance people will enjoy. The experiment of a CHR/Dance was tried by KTU and was scrapped in 2008. According to Cubby, whom I have spoken with on several occasions, he told me, when they brought him in as morning drive host on KTU, along with him came a new mix of dance. A mix that wouldn't be entirely dance, but a mix of dance-related music like hip-hop and slow ballads. In time, the station continues to be the second and sometimes third most listened to station in the USA with more than five million listeners a week. If you listen to AMP radio stations across the country, it's really good. I guess it's up to how the station approaches music. If it blends music so it's not repetitive, much of what you hear on WCBS FM, I believe AMP will work.
 
Last edited:
CBS Radio - NOT so well hidden... haha!

Check it out. . .
http://923amp.cbslocal.com/

Comes up with a WordPress log-in screen and the text "http://923amp.cbslocal.com/ is marked private by its owner. If you were invited to view this site, please log in below."

12 Noon tomorrow, maybe. . .
 
92.3 is flipping from CHR...to CHR!
It should have been Amp from the start.
Also, why fire all the employees? It's got to cost more to hire new talent than to keep the same great talent. Unless they plan on syndicating every shift. Market 1 deserves better than syndicated talent.
 
whatsnew5000 said:
The reality is these stations are working with music labels even more to make artists a crap load of money. Cumulus Radio has done it with Country with their Nash; they're continuing to do so.
Click to expand...

Keep in mind that artists and labels don't get paid royalties from OTA radio. Only songwriters and publishers. Artists and labels make money from digital royalties only.
 
nkd said:
Also, why fire all the employees? It's got to cost more to hire new talent than to keep the same great talent. Unless they plan on syndicating every shift. Market 1 deserves better than syndicated talent.
Click to expand...

The on air people are the face of the station. The old talent are identified with the old format. Part of changing the format means you change the talent.

CBS doesn't do the syndicated thing for their music formats.
 
and Alternative is by passed yet again......
 
It is true that the air talent is the face of a radio brand/format, but yet the face has been hidden and chiseled away by PPM and tightening things up over the years. I think you have said it before, BigA, the talent is an nice piece of the radio pie, but generally secondary to the music. What I do not understand is why there is an accepted lag time in adding the talent after a lot of format changes vs. having that talent ready to go on a rebrand rollout since programmers would want to have all the cylinders firing to get maximum momentum right out of the gate. I can see a few logical and obvious reasons for waiting (keeping the flip out of the trades, etc., budgets, etc.) but I am not sure it the smartest plan to wait for weeks or months to complete such a big part of the listener experience vs. launching a mediocre /lifeless
/ incomplete product.
 
Tibbs2 said:
I can see a few logical and obvious reasons for waiting (keeping the flip out of the trades, etc., budgets, etc.) but I am not sure it the smartest plan to wait for weeks or months to complete such a big part of the listener experience vs. launching a mediocre /lifeless
/ incomplete product.
Click to expand...

When you talk about CBS Radio, budget isn't usually the issue. The real question I'd ask is: Is there one air talent who'd make you listen to this station, regardless of the music?
 
Artists and labels get paid royalties from OTA radio. Songwriters and publishers also get paid, but on a different level. This is on record in music biography books from "Hitmaker" by Tommy Mottola and "Soundtrack of my life" by Clive Davis. This was also pioneered by Ray Charles. Watch the film "Ray" for details.

Have you listened to Clear Channel stations lately? Artists and labels paid massive amounts of money just to get their records on the radio because the music industry is trying to stay alive. Whether AMP will aid in that is greatly unlikely, but it will help. Jennifer Lopez, Arianna Grande, and Calvin Harris are on the summer circuit for Clear Channel as they roll out their summer concerts all in hopes of being able to be played more than usual. Look at this week's Mediabase Top 40 chart. John Legend "All of me" played 16,273 times in a 168 hour week. That's roughly 97 times an hour with an average of 2 times every single minute on a Top 40 station.

For everyone here, keep in mind that you have to give this station an opportunity to showcase what it has to offer.

The official press release of the station can be found right here. Music discovery will played a huge part of the station. Whatever this is to mean will have to be explored. What I know that will work is slowing the amount of times a song is played throughout the day. Make the listening experience better in tune to the habits of radio consumers today. For example, Spotify, Pandora, and iTunes Radio are large in music discovery and take a single hit song and expand on it make it the listening experience better for the listener. We all love "Happy" by Pharrell Williams. Do we have to hear it 15-20 times through a 24 hour span? The answer is no. Ask any LITE FM listener or WCBS FM listener. They don't hear repeats of songs and their experiences of listening to their station is excellent. They enjoy it at work, at home, on the go. Granted, these stations are a completely different format from Top 40, but that's the point. To be different, to showcase, that mixing the way music is played is better off.

Here is what a sample hour on 92.3 AMP Radio should aim to sound like if "Happy" by Pharrell Williams was it's first song:

HAPPY - PHARRELL WILLIAMS
THE WORST - JHENE AIKO
TENNIS COURT - LORDE
NOT A BAD THING - JUSTIN TIMBERLAKE
RADIOACTIVE - IMAGINE DRAGONS
MINE (FEAT. DRAKE) - BEYONCE
ME AND MY BROKEN HEART - RIXTON
BLURRED LINES - ROBIN THICKE
AIN'T IT FUN - PARAMORE
TOM FORD - JAY Z
BAD BLOOD - BASTILLE
HOLD ON, I'M COMING HOME - DRAKE
A SKY FULL OF STARS - COLDPLAY
TALK DIRTY - JASON DERULO

Get the idea?
 
Artists and labels get paid royalties from OTA radio. Songwriters and publishers also get paid, but on a different level. This is on record in music biography books from "Hitmaker" by Tommy Mottola and "Soundtrack of my life" by Clive Davis. This was also pioneered by Ray Charles. Watch the film "Ray" for details.

Have you listened to Clear Channel stations lately? Artists and labels paid massive amounts of money just to get their records on the radio because the music industry is trying to stay alive. Whether AMP will aid in that is greatly unlikely, but it will help. Jennifer Lopez, Arianna Grande, and Calvin Harris are on the summer circuit for Clear Channel as they roll out their summer concerts all in hopes of being able to be played more than usual. Look at this week's Mediabase Top 40 chart. John Legend "All of me" played 16,273 times in a 168 hour week. That's roughly 97 times an hour with an average of 2 times every single minute on a Top 40 station.

For everyone here, keep in mind that you have to give this station an opportunity to showcase what it has to offer.

The official press release of the station can be found right here. Music discovery will played a huge part of the station. Whatever this is to mean will have to be explored. What I know that will work is slowing the amount of times a song is played throughout the day. Make the listening experience better in tune to the habits of radio consumers today. For example, Spotify, Pandora, and iTunes Radio are large in music discovery and take a single hit song and expand on it make it the listening experience better for the listener. We all love "Happy" by Pharrell Williams. Do we have to hear it 15-20 times through a 24 hour span? The answer is no. Ask any LITE FM listener or WCBS FM listener. They don't hear repeats of songs and their experiences of listening to their station is excellent. They enjoy it at work, at home, on the go. Granted, these stations are a completely different format from Top 40, but that's the point. To be different, to showcase, that mixing the way music is played is better off.

Here is what a sample hour on 92.3 AMP Radio should aim to sound like if "Happy" by Pharrell Williams was it's first song:

HAPPY - PHARRELL WILLIAMS
THE WORST - JHENE AIKO
TENNIS COURT - LORDE
NOT A BAD THING - JUSTIN TIMBERLAKE
RADIOACTIVE - IMAGINE DRAGONS
MINE (FEAT. DRAKE) - BEYONCE
ME AND MY BROKEN HEART - RIXTON
BLURRED LINES - ROBIN THICKE
AIN'T IT FUN - PARAMORE
TOM FORD - JAY Z
BAD BLOOD - BASTILLE
HOLD ON, I'M COMING HOME - DRAKE
A SKY FULL OF STARS - COLDPLAY
TALK DIRTY - JASON DERULO

Get the idea?
 
So with hearing Robin S Show Me Love (the original 1991 Edit) is Amp going after KTU instead of Z100?
 
How much is CBS going to pay that station in Tennessee for the WAMP calls?
 
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