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93.3 WGWD-FM

I have no idea how long they've been gone. I'm fairly certain I heard it at the beginning of the year when I was in Quincy working on the WGWD transmitter...but it's definitely gone now. Last time I was in there they were still using an old Elcom Bauer transmitter and a Dorrough DAP processor! Quite the time machine. There was also a Continental Power Rock they I think they bought from WMGR in Bainbridge (not 100% sure about that)...but it was just sitting in the studio.
 
Okay let get back to the WGWD topic getting closer to April and the flip to Talk is allmost here. (per Alan) was saying also Alan's new LPFM station as well. Speaking of LPFM is WFLA/WNLS still using that 94.3 dail? Its covers only in the northeast side of town?
 
@Louis: WFLA's legal ID used to mention the translator but no longer does. Never listen to 1270, so don't know if perhaps The Team is on it instead.

@Chris: Sorry to learn about WWSD's situation - seems like we are losing a lot of stations around this area.

As for the LPFM status: I've spent a great deal of time in the CDBS database, and am already preparing sections of the LPFM application. I'm definitely ready to be off the beach after several years hiatus, and back into doing terrestrial radio again.
 
Alan McCall said:
Sorry to learn about WWSD's situation - seems like we are losing a lot of stations around this area.

WWSD was originally WCNH. The change to WWSD came later in its history, the calls coming from the owner's (Bill Dodson) initials. The WWSD call letters were originally on the 101.7 FM that was co-located with WCNH. In 1986, WWSD(FM) became WIQI, with 'CNH becoming WWSD following a sale to new owners.

Dodson and Ken Harmon (a Quincy native) also owned WBSC/Bennettsville, SC from 1962 'till 1995.
 
Look for WGWD to change its format on or about Monday, April 16.
 
They're saying "local" talk - whatever that means.
 
Its Sunday April 15th and WGWD is not doing gospel talk like they normally do on sundays all day but im hearing country music so far before they flip to Talk Radio 93.3 on Monday April 16th. They have a new website for 93.3 WGWD up and running http://talkradio933.com/
 
So have you checked them out yet, Louis?

I just leave my own station playing at home now, when I'm not on the air.
 
Wow, their website is very poorly done! I hope this is a failure.. the country station sounded like it was a legacy that got chopped. I can imagine something like this happening to when the owners of WAAZ/JSB decide to sell the station.

-Rob
 
Don't take this as a knock on WAAZ but WGWD was a much much better station. WAAZ sounds like a 100kw FM simulcast of a small town AM on a tight budget while WGWD was a 25kw real FM station playing nothing but good old twangy country music along with the local and national news and commercials for businesses you would want to visit.
 
Its okay for WGWD-FM 93.3 doing talk. I was listren to Derrell Day @7am-10am from WYOO-FM Panama City. He a good guy I like to hear him on the radio. I got to get a try to listren to thier national talk like Laura, and Neil, and others. I also do hread that Burnie Thompson is also from Panama City? but I was at lunchtime break so I didnt hear him yet. So we have to wait and see who the best Talk station in Tallahassee between WGWD/WFLA.
 
Rob,


The owner of WGWD has to sell the station and Magic Brocasting (Panama City) brought it and made it to Talk Radio.

Alan,

Good luck with your low power FM station to Tallahassee (if your planing to do so) I hread that WJAP-FM LP 107.7 from Perry Florida is not on no more that wasnt long to stay on the air.
 
Looking at the Talk lineup on 93.3's website is pitiful. One thing that might help out 93.3 is that their coverage area is skewed north west of Tallahassee and covers some areas (Chattahoochee/Bainbridge/etc...) that WFLA 100.7 (and Panama City and Dothan FM talk stations) don't put a useable signal into. As far as which station would do best inside Tallahassee's Capitol Circle, WFLA ain't gonna be beat by 93.3's lineup... even if 93.3 picks up a couple more top names... WFLA wins in Tally, no doubt.
Now I know Gadsden county is poor so if possible the owner of 93.3 would likely want to move their transmitter closer to Tallahassee (I'm pretty sure they could get similar coverage to 100.7 and 101.5)... but in a head to head battle with better coverage inside the circle and sacrificing the "White Areas" to the north and west... I don't see 93.3 doing well.

93.3 is going to be the sister station to long time Panama City talker WYOO 101.1, so they have that going for them. If WYOO has managed to stay profitable against Clear Channel's 94.5 WFLF then 93.3 knows a little about how to operate in the back yard of Clear Channel's 100.7 WFLA.
It really seems like another format would have been cheaper to implement and would have brought in more listeners and potentially more revenue. Apparently the new owners didn't see big enough income potential with Classic Country and catering to my taste with an Americana/Classic country hybrid is just a pipe dream (and would also be expensive to get it started up right). Oldies has been tried recently by Opus. What other format options are viable Alan? The more I think about it B rated Talk radio may have been the only viable option short of trying to find a revenue stream with FM Gospel.
 
Replacing a good station with THIS? Not going to work...News/Talk still belongs on AM, or people can listen online to news/talk if they have a bad AM receiver. Music still belongs on FM...just my opinion.

-crainbebo
 
93.3 will have to build an audience from scratch. Very few of the die-hard classic country folks will stick around for this format. I'm in that group myself. Matter of fact, there are a few folks complaining about the "foul" language they're hearing on there. I'm not interested enough to listen.

Louis, yes, I have an "active" application in the system for a low power FM.

As far as viable formats, well, many years ago I was involved with a format on an AM station here that was a hybrid of soft AC, oldies, and country. It pulled over a 4 share. I don't have much current AC but I could program country, classic country, cross country, country/Americana or
gold-based AC and cross country. I do some of this on the Internet now, and play Southern Gospel for a couple of hours on Sunday mornings.

Tallahassee is saturated with black gospel and Christian programming, for the most part. Most of these stations are not billing what they were able to ten years ago.
 
crainbebo said:
Replacing a good station with THIS? Not going to work...News/Talk still belongs on AM, or people can listen online to news/talk if they have a bad AM receiver. Music still belongs on FM...just my opinion.

News/Talk will not work on AM in the Tallahassee market. Tallahassee has no viable AM frequencies to carry the format. Worst ground conductivity in the USA!
 
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