Congrats to TRP! Adding another asset to their cluster. That leaves WOOF as the only stand alone, and they are still kicking butt and taking numbers!
Now what to do with another 100,000 power house???? If I were TRP, I would keep the talk format but revamp it. By doing this you can compliment what you already have, and have no competition. There is lots of ratings and revenue in talk, if exucuted properly. (So omglol, you are right with your quote).
But the real question here is WHY? It' not a secret that TRP are willing to bail and leave our market, or is because they want to expand their cluster and make it more marketable? What is everyone else's thoughts????