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94.1 in Morristown flips to Spanish....

  • Thread starter Tennessee_Steel
  • Start date

T

Tennessee_Steel

Guest
That's what it sounded like, anyway, when I happened to tune in around 7:00 last night. Must have happened over the Labor Day weekend.
 
Re: Them people is everywhere's

> !!

At least Morristown has the National Weather Service office going for it!
They lost 95.9 to the Tri-Cities several years back, so what's left of commercial radio for M-town?
 
Re: Them people is everywhere's

> And why does this happen, over and over? One word: Money.
>
Believe it or not these (Radio Stations) are businesses. The Bottom Line....Making Money..for salaries...insurance...debt service.
 
Re: Them people is everywhere's

Exactly. I mean, who wants a business that doesn't make any money? If we programmed based upon what we personally like to hear, rather than what makes fiscal sense, there'd be a whole lot of dark signals out there...
 
Re: Them people is everywhere's

The only other AC service in town is the heritage AM WCRK and another FM from Bullsgap and it's on the bird most of the time. If you can't beat an AM station or an automated FM I guess I would have gone that way to.
 
Re: Them people is everywhere's

But why even bother trying to compete with other stations when you have a viable unique format?
 
Re: Them people is everywhere's

> But why even bother trying to compete with other stations
> when you have a viable unique format?
>

Sure and deliver an audience of the poorest people in the county...
 
Any profitable Spanish stations?

> The only other AC service in town is the heritage AM WCRK
> and another FM from Bullsgap and it's on the bird most of
> the time. If you can't beat an AM station or an automated FM
> I guess I would have gone that way to.
>

I admit I'm out of touch, but does anyone know of a Spanish station, large or small market, making a profit in Tennessee? I'm not slamming this station's decision, I'm just curious about the profitability of this format in the Volunteer State.
 
Re: Any profitable Spanish stations?

> I admit I'm out of touch, but does anyone know of a Spanish
> station, large or small market, making a profit in
> Tennessee? I'm not slamming this station's decision, I'm
> just curious about the profitability of this format in the
> Volunteer State.
>

I don't think anyone has had the guts to try it yet. I think it could be very profitable in the long term because any business that wants to reach out to the Spanish-only-speaking community now has a voice with which to do so.
 
Re: Any profitable Spanish stations?

It has been done by the same group. They owned 99.3 FM out of Jefferson City and it was spanish before they sold the station to Citadel. Also for a while WLIL-AM in lenoir City did some spanish programmimg in the evenings and Sunday's but has since droppped that. I believe there might be some stations around Nashville doing it to.

> > I admit I'm out of touch, but does anyone know of a
> Spanish
> > station, large or small market, making a profit in
> > Tennessee? I'm not slamming this station's decision, I'm
> > just curious about the profitability of this format in the
>
> > Volunteer State.
> >
>
> I don't think anyone has had the guts to try it yet. I think
> it could be very profitable in the long term because any
> business that wants to reach out to the
> Spanish-only-speaking community now has a voice with which
> to do so.
>
 
What about AM 1300? Last time I was in town they were oldies. Today I tuned them in playing bluegrass back to back with Bob Dylan. What's up with that?
 
Re: Any profitable Spanish stations?

> It has been done by the same group. They owned 99.3 FM out
> of Jefferson City and it was spanish before they sold the
> station to Citadel. Also for a while WLIL-AM in lenoir City
> did some spanish programmimg in the evenings and Sunday's
> but has since droppped that. I believe there might be some
> stations around Nashville doing it to.
>
Also, WOCE 93.1 Benton, TN (serving the Cleveland, TN, Dalton, GA, and Chattanooga, TN area) has been on the air with a Spanish (Regional Mexican) format for about 4 years or so now. I have no idea how they are doing financially, but they must be doing ok, because they've stuck with it. The station has a decent signal into Dalton, Ga, which has a huge Hispanic population now due to all the carpet factories. (In fact, I'd say Dalton is probably at least 30 or 40 percent Hispanic now).
>
 
Re: Any profitable Spanish stations?

> ... I'd say Dalton is probably at least 30 or 40 percent Hispanic now).

You'd probably be pretty close to right ;)
Whitfield County was 22.1% while Dalton City was 40.2% (as of 2000 Census).
 
Re: Any profitable Spanish stations?

> Also, WOCE 93.1 Benton, TN (serving the Cleveland, TN,
> Dalton, GA, and Chattanooga, TN area) has been on the air
> with a Spanish (Regional Mexican) format for about 4 years
> or so now. I have no idea how they are doing financially,
> but they must be doing ok, because they've stuck with it.
> The station has a decent signal into Dalton, Ga, which has a
> huge Hispanic population now due to all the carpet
> factories. (In fact, I'd say Dalton is probably at least 30
> or 40 percent Hispanic now).
> >
>

I do believe the same company owns that station as well.
 
Re: Any profitable Spanish stations?

Doesn't Dalton have an AM station that is Spanish?


> > ... I'd say Dalton is probably at least 30 or 40 percent
> Hispanic now).
>
> You'd probably be pretty close to right ;)
> Whitfield County was 22.1% while Dalton City was 40.2% (as
> of 2000 Census).
>
 
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