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M
Mr_Winston-Salem
Guest
Re: Numbers
But CC sold-off WSJS and with it the conservative talk heritage and all the popular conservative talk shows that do so well in the ratings. Liberal talk, sports and less popular conservative shows don't do as well. Local talk shows cost more and don't always deliver. I know the Triad talk market is extremely conservative. Are there extreme liberals? Yeah, go to Trade Street, NCSA or West End in Winston-Salem or UNCG/Tate Street and A&T in Greensboro and you'll see them, but they aren't a large enough target audience and they don't follow talk radio as much as you would guess. Any talk product introduced to the market would require heavy investment of time and money and with all that, talk without Rush in the Triad is still a big risk. A risk I wouldn't want to take, when FM can take on a popular music format and do better with less investment.
I would say any decision is still too far in the future and any number of fad formats could appear before then or it could keep the older leaning country format as a package with WTQR. WFMX does have heritage and a good ad campaign with better imaging could do great things when paired with WTQR.<P ID="signature">______________
<a target="_blank" href=http://www.winstonsalemskyscrapers.com>http://www.winstonsalemskyscrapers.com</a></P>
But CC sold-off WSJS and with it the conservative talk heritage and all the popular conservative talk shows that do so well in the ratings. Liberal talk, sports and less popular conservative shows don't do as well. Local talk shows cost more and don't always deliver. I know the Triad talk market is extremely conservative. Are there extreme liberals? Yeah, go to Trade Street, NCSA or West End in Winston-Salem or UNCG/Tate Street and A&T in Greensboro and you'll see them, but they aren't a large enough target audience and they don't follow talk radio as much as you would guess. Any talk product introduced to the market would require heavy investment of time and money and with all that, talk without Rush in the Triad is still a big risk. A risk I wouldn't want to take, when FM can take on a popular music format and do better with less investment.
I would say any decision is still too far in the future and any number of fad formats could appear before then or it could keep the older leaning country format as a package with WTQR. WFMX does have heritage and a good ad campaign with better imaging could do great things when paired with WTQR.<P ID="signature">______________
<a target="_blank" href=http://www.winstonsalemskyscrapers.com>http://www.winstonsalemskyscrapers.com</a></P>
Re: Numbers
CC owns Premiere and Premiere syndicates Rush. They can give WSJS notice (60 or 90 days, not sure which) and take Rush for their own station. This has happened in other markets (Pittsburgh for one). But let's look at some of the available talkers that might be there for a CC talk station in the Triad. Imus, Glenn Beck, Phil Hendry, Sean Hannity (I'm sure ABC/Citadel could easily be convinced that Hannity is better served on a huge FM signal than on WMFR), Ed Schultz, Stephanie Miller, George Noory just to name a few. I know some of those are very highly-rated, but it could be good just to get started...and that's if they decide NOT to go Hot Talk, which could give them access to Rover, Don and Mike, Lex and Terry, etc. I think the options are there.
CC owns Premiere and Premiere syndicates Rush. They can give WSJS notice (60 or 90 days, not sure which) and take Rush for their own station. This has happened in other markets (Pittsburgh for one). But let's look at some of the available talkers that might be there for a CC talk station in the Triad. Imus, Glenn Beck, Phil Hendry, Sean Hannity (I'm sure ABC/Citadel could easily be convinced that Hannity is better served on a huge FM signal than on WMFR), Ed Schultz, Stephanie Miller, George Noory just to name a few. I know some of those are very highly-rated, but it could be good just to get started...and that's if they decide NOT to go Hot Talk, which could give them access to Rover, Don and Mike, Lex and Terry, etc. I think the options are there.
P
Poppinjay
Guest
Re: Numbers
> I would say any decision is still too far in the future and
> any number of fad formats could appear before then or it
> could keep the older leaning country format as a package
> with WTQR. WFMX does have heritage and a good ad campaign
> with better imaging could do great things when paired with
> WTQR.
I think you're right, but CC has gotten bitten in the ass trying to flank country stations, and they're de-emphasizing the format nationally. They are, however, undergoing a year long process to capture the hispanic market. This initiative was announced last year, just before they developed La Preciosa.
Given that their coverage area will be weaker in hispanic numbers, I'd have to guess they're going with their other darling format of the moment - Hot Talk
.
Which is a shame for WFMX. They could really capture some audience with their new signal pattern and a good country format. However, it will be a boon to smaller stations like WKVS.<P ID="edit"><FONT class="small">Edited by Poppinjay on 02/21/06 01:53 PM.</FONT></P>
> I would say any decision is still too far in the future and
> any number of fad formats could appear before then or it
> could keep the older leaning country format as a package
> with WTQR. WFMX does have heritage and a good ad campaign
> with better imaging could do great things when paired with
> WTQR.
I think you're right, but CC has gotten bitten in the ass trying to flank country stations, and they're de-emphasizing the format nationally. They are, however, undergoing a year long process to capture the hispanic market. This initiative was announced last year, just before they developed La Preciosa.
Given that their coverage area will be weaker in hispanic numbers, I'd have to guess they're going with their other darling format of the moment - Hot Talk
Which is a shame for WFMX. They could really capture some audience with their new signal pattern and a good country format. However, it will be a boon to smaller stations like WKVS.<P ID="edit"><FONT class="small">Edited by Poppinjay on 02/21/06 01:53 PM.</FONT></P>
Re: Numbers
> CC owns Premiere and Premiere syndicates Rush. They can
> give WSJS notice (60 or 90 days, not sure which) and take
> Rush for their own station. This has happened in other
> markets (Pittsburgh for one). But let's look at some of the
> available talkers that might be there for a CC talk station
> in the Triad. Imus, Glenn Beck, Phil Hendry, Sean Hannity
> (I'm sure ABC/Citadel could easily be convinced that Hannity
> is better served on a huge FM signal than on WMFR), Ed
> Schultz, Stephanie Miller, George Noory just to name a few.
> I know some of those are very highly-rated, but it could be
> good just to get started...and that's if they decide NOT to
> go Hot Talk, which could give them access to Rover, Don and
> Mike, Lex and Terry, etc. I think the options are there.
As much as I love Hendrie, do you think the Triad would "get it"?
(Not that it would matter to me... I'd listen to hear Triad callers flustered on the air!)<P ID="signature">______________
The Radio Blog: regular updates are a good thing.
http://theradioblog.blogspot.com</P>
> CC owns Premiere and Premiere syndicates Rush. They can
> give WSJS notice (60 or 90 days, not sure which) and take
> Rush for their own station. This has happened in other
> markets (Pittsburgh for one). But let's look at some of the
> available talkers that might be there for a CC talk station
> in the Triad. Imus, Glenn Beck, Phil Hendry, Sean Hannity
> (I'm sure ABC/Citadel could easily be convinced that Hannity
> is better served on a huge FM signal than on WMFR), Ed
> Schultz, Stephanie Miller, George Noory just to name a few.
> I know some of those are very highly-rated, but it could be
> good just to get started...and that's if they decide NOT to
> go Hot Talk, which could give them access to Rover, Don and
> Mike, Lex and Terry, etc. I think the options are there.
As much as I love Hendrie, do you think the Triad would "get it"?
(Not that it would matter to me... I'd listen to hear Triad callers flustered on the air!)<P ID="signature">______________
The Radio Blog: regular updates are a good thing.
http://theradioblog.blogspot.com</P>
A
alexpimp
Guest
Re: Numbers
IT's hiiiighly doubt it's gonna be hot talk on FMX. There's just no need for it in the market...I thought they'd leave the Beat alone, and flip FMX to the Hispanic programming. But now, I bet FMX stays country....Classic Country. CC messed up when Classic Country was on 94.5 because they weren't playing Classic Country...If I'm listening to a station to hear Willie, Merle, and Loretta...I sure as hell don't wanna hear Faith HIll and Shania on there. CC WILL make a boatload of $$$$ on La Preciosa. Someone posted the 6% Hispanic population figure. I'd think that's higher...maybe even double. There are plenty of migrant workers and illegals that don't get counted in an official census...but are spending $$$ and listening to the radio here. Talk to an elementary school teacher and see how many of the kids are showin up these days designated ESL...."English as Second Language". It's more than 6%.
IT's hiiiighly doubt it's gonna be hot talk on FMX. There's just no need for it in the market...I thought they'd leave the Beat alone, and flip FMX to the Hispanic programming. But now, I bet FMX stays country....Classic Country. CC messed up when Classic Country was on 94.5 because they weren't playing Classic Country...If I'm listening to a station to hear Willie, Merle, and Loretta...I sure as hell don't wanna hear Faith HIll and Shania on there. CC WILL make a boatload of $$$$ on La Preciosa. Someone posted the 6% Hispanic population figure. I'd think that's higher...maybe even double. There are plenty of migrant workers and illegals that don't get counted in an official census...but are spending $$$ and listening to the radio here. Talk to an elementary school teacher and see how many of the kids are showin up these days designated ESL...."English as Second Language". It's more than 6%.
B
BamaMedia
Guest
Re: Numbers
> IT's hiiiighly doubt it's gonna be hot talk on FMX. There's
> just no need for it in the market...I thought they'd leave
> the Beat alone, and flip FMX to the Hispanic programming.
> But now, I bet FMX stays country....Classic Country. CC
> messed up when Classic Country was on 94.5 because they
> weren't playing Classic Country...If I'm listening to a
> station to hear Willie, Merle, and Loretta...I sure as hell
> don't wanna hear Faith HIll and Shania on there. CC WILL
> make a boatload of $$$$ on La Preciosa. Someone posted the
> 6% Hispanic population figure. I'd think that's
> higher...maybe even double. There are plenty of migrant
> workers and illegals that don't get counted in an official
> census...but are spending $$$ and listening to the radio
> here. Talk to an elementary school teacher and see how many
> of the kids are showin up these days designated
> ESL...."English as Second Language". It's more than 6%.
>
I agree. I think CC will do very well, just by knowing how much Issasi is paying to rent (WTOB,WWBG) and Saucedo for (WSGH) to cover the Triad. Just think.They have to pay their LMA’s, pay their personnel, and still make some money. The amount of Hispanics in the area is very large, and they will spend a lot of money. The Businesses most for sure would like to expend the advertising Dollars in a station that can be heard at night and that will have a larger coverage. “La preciosa”.
> IT's hiiiighly doubt it's gonna be hot talk on FMX. There's
> just no need for it in the market...I thought they'd leave
> the Beat alone, and flip FMX to the Hispanic programming.
> But now, I bet FMX stays country....Classic Country. CC
> messed up when Classic Country was on 94.5 because they
> weren't playing Classic Country...If I'm listening to a
> station to hear Willie, Merle, and Loretta...I sure as hell
> don't wanna hear Faith HIll and Shania on there. CC WILL
> make a boatload of $$$$ on La Preciosa. Someone posted the
> 6% Hispanic population figure. I'd think that's
> higher...maybe even double. There are plenty of migrant
> workers and illegals that don't get counted in an official
> census...but are spending $$$ and listening to the radio
> here. Talk to an elementary school teacher and see how many
> of the kids are showin up these days designated
> ESL...."English as Second Language". It's more than 6%.
>
I agree. I think CC will do very well, just by knowing how much Issasi is paying to rent (WTOB,WWBG) and Saucedo for (WSGH) to cover the Triad. Just think.They have to pay their LMA’s, pay their personnel, and still make some money. The amount of Hispanics in the area is very large, and they will spend a lot of money. The Businesses most for sure would like to expend the advertising Dollars in a station that can be heard at night and that will have a larger coverage. “La preciosa”.
Re: Numbers
> CC owns Premiere and Premiere syndicates Rush. They can
> give WSJS notice (60 or 90 days, not sure which) and take
> Rush for their own station. This has happened in other
> markets (Pittsburgh for one). But let's look at some of the
> available talkers that might be there for a CC talk station
> in the Triad. Imus, Glenn Beck, Phil Hendry, Sean Hannity
> (I'm sure ABC/Citadel could easily be convinced that Hannity
> is better served on a huge FM signal than on WMFR), Ed
> Schultz, Stephanie Miller, George Noory just to name a few.
> I know some of those are very highly-rated, but it could be
> good just to get started...and that's if they decide NOT to
> go Hot Talk, which could give them access to Rover, Don and
> Mike, Lex and Terry, etc. I think the options are there.
>
Exactly goatboy. If CC dangles a 100KW FM signal at Premiere (which they own), compared to th 5 KW WSJS pumps out (even though it has a low dial position and a heritage as a talk station), then I'd say Rush will move over. Then, the others will fall in line. Se habla espanol (and I apologize for my Spanish), WZTK?
wncmacs
> CC owns Premiere and Premiere syndicates Rush. They can
> give WSJS notice (60 or 90 days, not sure which) and take
> Rush for their own station. This has happened in other
> markets (Pittsburgh for one). But let's look at some of the
> available talkers that might be there for a CC talk station
> in the Triad. Imus, Glenn Beck, Phil Hendry, Sean Hannity
> (I'm sure ABC/Citadel could easily be convinced that Hannity
> is better served on a huge FM signal than on WMFR), Ed
> Schultz, Stephanie Miller, George Noory just to name a few.
> I know some of those are very highly-rated, but it could be
> good just to get started...and that's if they decide NOT to
> go Hot Talk, which could give them access to Rover, Don and
> Mike, Lex and Terry, etc. I think the options are there.
>
Exactly goatboy. If CC dangles a 100KW FM signal at Premiere (which they own), compared to th 5 KW WSJS pumps out (even though it has a low dial position and a heritage as a talk station), then I'd say Rush will move over. Then, the others will fall in line. Se habla espanol (and I apologize for my Spanish), WZTK?
wncmacs
B
BamaMedia
Guest
Re: Numbers
> Exactly goatboy. If CC dangles a 100KW FM signal at Premiere
> (which they own), compared to th 5 KW WSJS pumps out (even
> though it has a low dial position and a heritage as a talk
> station), then I'd say Rush will move over. Then, the others
> will fall in line. Se habla espanol (and I apologize for my
> Spanish), WZTK?
>
> wncmacs
>
Your Spanish is just fine!!! Do you really think that CMG will flip WZTK? I think they lost the opportunity... at least for a while. 2-3 years????
> Exactly goatboy. If CC dangles a 100KW FM signal at Premiere
> (which they own), compared to th 5 KW WSJS pumps out (even
> though it has a low dial position and a heritage as a talk
> station), then I'd say Rush will move over. Then, the others
> will fall in line. Se habla espanol (and I apologize for my
> Spanish), WZTK?
>
> wncmacs
>
Your Spanish is just fine!!! Do you really think that CMG will flip WZTK? I think they lost the opportunity... at least for a while. 2-3 years????
P
Poppinjay
Guest
Re: Numbers
> IT's hiiiighly doubt it's gonna be hot talk on FMX. There's
> just no need for it in the market...I thought they'd leave
> the Beat alone, and flip FMX to the Hispanic programming.
> But now, I bet FMX stays country....Classic Country. CC
> messed up when Classic Country was on 94.5 because they
> weren't playing Classic Country...If I'm listening to a
> station to hear Willie, Merle, and Loretta...I sure as hell
> don't wanna hear Faith HIll and Shania on there. CC WILL
> make a boatload of $$$$ on La Preciosa. Someone posted the
> 6% Hispanic population figure. I'd think that's
> higher...maybe even double. There are plenty of migrant
> workers and illegals that don't get counted in an official
> census...but are spending $$$ and listening to the radio
> here. Talk to an elementary school teacher and see how many
> of the kids are showin up these days designated
> ESL...."English as Second Language". It's more than 6%.
>
I think that's a really good idea, but I don't think CC will go for it. I've always preferred FMX to TQR anyways, but CC isn't adding country right now.
What about a Kiss clone? They seem to love to put them in markets with an already existing CHR.
> IT's hiiiighly doubt it's gonna be hot talk on FMX. There's
> just no need for it in the market...I thought they'd leave
> the Beat alone, and flip FMX to the Hispanic programming.
> But now, I bet FMX stays country....Classic Country. CC
> messed up when Classic Country was on 94.5 because they
> weren't playing Classic Country...If I'm listening to a
> station to hear Willie, Merle, and Loretta...I sure as hell
> don't wanna hear Faith HIll and Shania on there. CC WILL
> make a boatload of $$$$ on La Preciosa. Someone posted the
> 6% Hispanic population figure. I'd think that's
> higher...maybe even double. There are plenty of migrant
> workers and illegals that don't get counted in an official
> census...but are spending $$$ and listening to the radio
> here. Talk to an elementary school teacher and see how many
> of the kids are showin up these days designated
> ESL...."English as Second Language". It's more than 6%.
>
I think that's a really good idea, but I don't think CC will go for it. I've always preferred FMX to TQR anyways, but CC isn't adding country right now.
What about a Kiss clone? They seem to love to put them in markets with an already existing CHR.
R
rockthisworld
Guest
Re: Numbers
> Your Spanish is just fine!!! Do you really think that CMG
> will flip WZTK? I think they lost the opportunity... at
> least for a while. 2-3 years????
A La Ley 96.9/101.1 simulcast would be very cheap to accomplish. It wouldn't really suprise me.<P ID="signature">______________
Eastern NC & Raleigh/Greensboro Board Moderator</P>
> Your Spanish is just fine!!! Do you really think that CMG
> will flip WZTK? I think they lost the opportunity... at
> least for a while. 2-3 years????
A La Ley 96.9/101.1 simulcast would be very cheap to accomplish. It wouldn't really suprise me.<P ID="signature">______________
Eastern NC & Raleigh/Greensboro Board Moderator</P>
B
BamaMedia
Guest
Re: Numbers
> > Your Spanish is just fine!!! Do you really think that CMG
> > will flip WZTK? I think they lost the opportunity... at
> > least for a while. 2-3 years????
>
> A La Ley 96.9/101.1 simulcast would be very cheap to
> accomplish. It wouldn't really suprise me.
>
If they were willing to absorb the cost, it is not a bad idea. The formats are different. The only thing would be the overlapping of the signals. Well, I guess it won’t be too bad, the am’s are doing it right now.
> > Your Spanish is just fine!!! Do you really think that CMG
> > will flip WZTK? I think they lost the opportunity... at
> > least for a while. 2-3 years????
>
> A La Ley 96.9/101.1 simulcast would be very cheap to
> accomplish. It wouldn't really suprise me.
>
If they were willing to absorb the cost, it is not a bad idea. The formats are different. The only thing would be the overlapping of the signals. Well, I guess it won’t be too bad, the am’s are doing it right now.
M
Mr_Winston-Salem
Guest
Gospel
If it was my decision, I would use 94.5 as a holder for the spanish format. Then move the spanish format to 105.7, which has the best signal for that audience (western market) and take 94.5 Gospel, which has the best signal for that audience (eastern market). Gospel is the biggest FM hole in the market and 94.5 is perfect for Black Gospel and 105.7 is perfect for Spanish. This would also impact the numbers of WQMG. I doubt CC would do this though. Maybe this is a chance for 101.1? An eastern market leaning signal would work for Gospel.<P ID="signature">______________
<a target="_blank" href=http://www.winstonsalemskyscrapers.com>http://www.winstonsalemskyscrapers.com</a></P>
If it was my decision, I would use 94.5 as a holder for the spanish format. Then move the spanish format to 105.7, which has the best signal for that audience (western market) and take 94.5 Gospel, which has the best signal for that audience (eastern market). Gospel is the biggest FM hole in the market and 94.5 is perfect for Black Gospel and 105.7 is perfect for Spanish. This would also impact the numbers of WQMG. I doubt CC would do this though. Maybe this is a chance for 101.1? An eastern market leaning signal would work for Gospel.<P ID="signature">______________
<a target="_blank" href=http://www.winstonsalemskyscrapers.com>http://www.winstonsalemskyscrapers.com</a></P>
P
Poppinjay
Guest
Re: Gospel
> If it was my decision, I would use 94.5 as a holder for the
> spanish format. Then move the spanish format to 105.7, which
> has the best signal for that audience (western market) and
> take 94.5 Gospel, which has the best signal for that
> audience (eastern market). Gospel is the biggest FM hole in
> the market and 94.5 is perfect for Black Gospel and 105.7 is
> perfect for Spanish. This would also impact the numbers of
> WQMG. I doubt CC would do this though. Maybe this is a
> chance for 101.1? An eastern market leaning signal would
> work for Gospel.
The hispanic density is much stronger to the east.
I don't know about gospel listeners, I would think you're more likely to have them between the Triad and Hickory than between the triad and triangle.
> If it was my decision, I would use 94.5 as a holder for the
> spanish format. Then move the spanish format to 105.7, which
> has the best signal for that audience (western market) and
> take 94.5 Gospel, which has the best signal for that
> audience (eastern market). Gospel is the biggest FM hole in
> the market and 94.5 is perfect for Black Gospel and 105.7 is
> perfect for Spanish. This would also impact the numbers of
> WQMG. I doubt CC would do this though. Maybe this is a
> chance for 101.1? An eastern market leaning signal would
> work for Gospel.
The hispanic density is much stronger to the east.
I don't know about gospel listeners, I would think you're more likely to have them between the Triad and Hickory than between the triad and triangle.
Re: Gospel
I think 101 would go spanish or back to country before gospel. FMX could go to a Kiss format. It would be cheap and they could import Kidd Kraddick or Valentine or some other morning show and voice track the rest of the day. I don't know if it would get numbers, but they could sound younger and hipper than KZL. Maybe not big numbers, but a return on a minimal investment. Other than that, can't think of any other new formats for FMX execept maybe smooth jazz, which, again, could be cheap and fairly easy to do.
I think 101 would go spanish or back to country before gospel. FMX could go to a Kiss format. It would be cheap and they could import Kidd Kraddick or Valentine or some other morning show and voice track the rest of the day. I don't know if it would get numbers, but they could sound younger and hipper than KZL. Maybe not big numbers, but a return on a minimal investment. Other than that, can't think of any other new formats for FMX execept maybe smooth jazz, which, again, could be cheap and fairly easy to do.
Re: Numbers
> What about a Kiss clone? They seem to love to put them in
> markets with an already existing CHR.
If they did that, not learning from their experience with WGBT, they're bigger morons than I've always thought. WKZL and WJMH would, once again, cream them. The market has it's two 12-24 stations, and both have huge, loyal audiences. They might make inroads against WKZL to some extent (as good as they are, the station could use a little improvement), but any and all urban contemporary listenership defaults to WJMH. Since urban contemp. makes up a very good portion of CHR playlists these days, they'd again be attempting to go more up against WJMH than WKZL, and WGBT proved that fight can't be won.
Post 1075 dedicated to WKZL.<P ID="signature">______________
The Radio Blog: radio explained through uncommon sense.
http://theradioblog.blogspot.com</P>
> What about a Kiss clone? They seem to love to put them in
> markets with an already existing CHR.
If they did that, not learning from their experience with WGBT, they're bigger morons than I've always thought. WKZL and WJMH would, once again, cream them. The market has it's two 12-24 stations, and both have huge, loyal audiences. They might make inroads against WKZL to some extent (as good as they are, the station could use a little improvement), but any and all urban contemporary listenership defaults to WJMH. Since urban contemp. makes up a very good portion of CHR playlists these days, they'd again be attempting to go more up against WJMH than WKZL, and WGBT proved that fight can't be won.
Post 1075 dedicated to WKZL.<P ID="signature">______________
The Radio Blog: radio explained through uncommon sense.
http://theradioblog.blogspot.com</P>
Re: Gospel
> FMX could go to a Kiss format. It would be cheap
> and they could import Kidd Kraddick or Valentine or some
> other morning show and voice track the rest of the day. I
> don't know if it would get numbers, but they could sound
> younger and hipper than KZL. Maybe not big numbers, but a
> return on a minimal investment.
See my above post... http://www.radio-info.com/mods/board?Post=665191&Board=raleigh<P ID="signature">______________
The Radio Blog: radio explained through uncommon sense.
http://theradioblog.blogspot.com</P>
> FMX could go to a Kiss format. It would be cheap
> and they could import Kidd Kraddick or Valentine or some
> other morning show and voice track the rest of the day. I
> don't know if it would get numbers, but they could sound
> younger and hipper than KZL. Maybe not big numbers, but a
> return on a minimal investment.
See my above post... http://www.radio-info.com/mods/board?Post=665191&Board=raleigh<P ID="signature">______________
The Radio Blog: radio explained through uncommon sense.
http://theradioblog.blogspot.com</P>
M
Mr_Winston-Salem
Guest
Re: Gospel
Check back to the first numbers post and you'll see the Hispanic market centers around Winston-Salem. The Gospel Market centers around Greensboro and East Winston. 94.5 doesn't reach Winston-Salem that well, thanks to Hitz 94, but has good signal over East Winston. 105.7 will cover Winston-Salem very well, which is the Triad's largest urbanized area (according to Census 2000) with the largest and fastest growing hispanic market in the Triad. The signal will also cover the hispanic sections of Greensboro and High Point, but its best city grade signal will be over the majority of its target audience. Know where your market is. Hispanic is not Greensboro. Hispanic is Winston-Salem. Hispanic spending in Forsyth County is twice that of Guilford and Forsyth is just Winston-Salem. Guilford is both Greensboro and High Point. You can see where the market is. Winston-Salem is the hispanic city of the Triad and the signal should be stronger over that city.
A Kiss format would be easy to do, but KZL is a tough and established competitor. I'm not so sure I would want to go up against them. If I did, I would lean a little urban and try to force KZL in the opposite direction. They are live and local, or at least were last time I was in the Triad. You are looking at a strong ad campaign and maybe hiring some talent. Gospel at 94.5 and Spanish at 105.7 would need very little investment at all.
I'm not talking about Southern Gospel, but Black Gospel. Listen to 1340 in Winston-Salem today. The target audience is in the big cities and not the country. 27% of the market's 12+ cume is African American / Urban. This is a population that is centered in Forsyth, Guilford and Alamance counties. A class A near the airport (western Guilford County) could reach most of the target listeners. I don't think the FAA would like that though. (lol) Gospel targets a very similar audience to WQMG, the #2 overall station in the market. Combined, the overall numbers for Gospel among AMs in the market is a better than the Beat ever had and requires very little investment. This is on AMs and the numbers are proven to go higher on FMs. While Urban can be hard to sell, Gospel is easy to sell. CC can do Gospel too. The question is, will they?<P ID="signature">______________
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Check back to the first numbers post and you'll see the Hispanic market centers around Winston-Salem. The Gospel Market centers around Greensboro and East Winston. 94.5 doesn't reach Winston-Salem that well, thanks to Hitz 94, but has good signal over East Winston. 105.7 will cover Winston-Salem very well, which is the Triad's largest urbanized area (according to Census 2000) with the largest and fastest growing hispanic market in the Triad. The signal will also cover the hispanic sections of Greensboro and High Point, but its best city grade signal will be over the majority of its target audience. Know where your market is. Hispanic is not Greensboro. Hispanic is Winston-Salem. Hispanic spending in Forsyth County is twice that of Guilford and Forsyth is just Winston-Salem. Guilford is both Greensboro and High Point. You can see where the market is. Winston-Salem is the hispanic city of the Triad and the signal should be stronger over that city.
A Kiss format would be easy to do, but KZL is a tough and established competitor. I'm not so sure I would want to go up against them. If I did, I would lean a little urban and try to force KZL in the opposite direction. They are live and local, or at least were last time I was in the Triad. You are looking at a strong ad campaign and maybe hiring some talent. Gospel at 94.5 and Spanish at 105.7 would need very little investment at all.
I'm not talking about Southern Gospel, but Black Gospel. Listen to 1340 in Winston-Salem today. The target audience is in the big cities and not the country. 27% of the market's 12+ cume is African American / Urban. This is a population that is centered in Forsyth, Guilford and Alamance counties. A class A near the airport (western Guilford County) could reach most of the target listeners. I don't think the FAA would like that though. (lol) Gospel targets a very similar audience to WQMG, the #2 overall station in the market. Combined, the overall numbers for Gospel among AMs in the market is a better than the Beat ever had and requires very little investment. This is on AMs and the numbers are proven to go higher on FMs. While Urban can be hard to sell, Gospel is easy to sell. CC can do Gospel too. The question is, will they?<P ID="signature">______________
<a target="_blank" href=http://www.winstonsalemskyscrapers.com>http://www.winstonsalemskyscrapers.com</a></P>
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